From the perspective of tourism development, what are the main models of sports tourism planning?

Beijing Greenway Landscape Planning and Design Institute has its own unique insights in sports tourism planning. Lvwei Chuangjing believes that as the generalization of leisure gradually extends to the field of sports, leisure tourism, sports and fashion, culture and local characteristic material and cultural resources are gradually integrated, creating a sporty, interesting, regional and cultural blend. Casual atmosphere. They prefer to call sports tourism sports and leisure, and interpret this new model of leisure tourism from the perspective of "leisure tourism" suitable for development rather than the relatively professional "sports". According to the role of sports and leisure in tourism development and operation, Green Vision is initially divided into four categories for discussion: support, promotion, marketing, and service. 1. Support category can independently support sports and leisure content in scenic spots and even tourist destinations, such as skiing, golf, rafting, etc. As the most important form of winter leisure sports, skiing has begun to show huge influence. Especially in recent years, ski resorts have mushroomed across the country, and the ski market is booming. Supported by skiing, many ski resorts and the cities where they are located have become winter tourist destinations in the surrounding areas. Skiing in the Beidahu Ski Resort on the outskirts of Jilin City echoes the rime wonders of Jilin City, making Jilin City one of the most important winter tourist destinations in China. 2. Improvement category: Sports and leisure content that can significantly improve tourism products in scenic spots or tourist areas is often the sum of a series of projects of the same type or that echo each other. For example, various outdoor sports can enhance mountainous scenic spots; various water recreation sports can enhance waterfront scenic spots; sports and entertainment centers can promote hotels and resorts; high-end sports venues such as golf driving ranges can promote high-end tourism real estate projects. When considering this type of content, you need to focus on leisure and services. 3. Marketing: Through this type of sports and leisure content, the visibility and reputation of scenic spots and tourist areas can be greatly improved, and ultimately attract a huge number of customers. Long-term and stable marketing activities themselves are also an effective tourism profit model. Such as independent planning and hosting of large-scale events, planning of sports festivals, etc. World-renowned competitions such as the Olympic Games, World Cup, NBA, F1 racing, and round-the-world sailing regatta can always make the host place and the competition make a lot of money, and even some of the relics left behind will become the most important tours for future generations. point. There are also examples in China of improving scenic spots through independent planning of large-scale events and sports festivals. For example, Wulong, Chongqing, holds an outdoor cross-country challenge every year, and recently used it as a location for the broadcast of "The City of Gold" Finally, the zipline scene in the film was impressive, and Wulong's tourism showed an unprecedented development trend. 4. Service category mainly refers to sports and leisure content that meets the sports and leisure needs of tourists and residents and is mainly service-oriented, such as fitness equipment areas in residential areas that are common in China; fitness venues and activity organizations in parks and urban green spaces, etc.