Influence of commercialization of ancient streets on tradition

In recent years, the ancient town has been gradually loved and welcomed by tourists from China. In this context, the commercialization of ancient town tourism has become a focus topic. This paper mainly analyzes and explores the tourism development and commercialization of ancient towns, hoping to draw lessons from related industries in China.

The ancient town is between the city and the countryside, and it is a living environment with distinctive regional color. With the obvious improvement of people's quality of life in China, ancient towns have become an important choice for people to travel, among which Zhouzhuang, a water town, is favored and welcomed by people. At the same time, as a modern new tourism product, the ancient town has also become an important project to stimulate the local economy. The development of tourism provides a guarantee for the protection of ancient town resources in China, but there are also some problems in its development, and the commercialization of ancient town tourism is the current focus. Some scholars believe that the commercialization of ancient town development leads to the loss of regional culture, while others believe that the commercialization of ancient town development contributes to the sales of local art and local products and the increase of local economy. Under this background, it is of practical significance to analyze and discuss the tourism development and commercialization of ancient towns.

First, the main modes of ancient town tourism in China

(A) Government-led

Dayan Ancient Town in Yunnan is a representative of the government-led development model. It is mainly funded by the government to improve the facilities of the ancient town and scientifically control its tourism development from a macro perspective.

(B) government companies leading

Wuzhen, Zhejiang Province is the representative of the company's leading development model. Establish a project development company by means of government assets intervention or financial allocation, and develop the ancient town by means of bank loans.

(C) Enterprise-led

Fenghuang ancient town in Hunan is the representative of this model. Through bidding, the winning enterprise obtains the management right and development right of the ancient town, and the government manages the winning enterprise in the form of law.

Second, the commercialization of ancient town tourism

(1) commercialization

In the process of studying cultural heritage, commercialization has attracted the general attention of relevant departments and experts and scholars. At the same time, the domestic evaluation of commercialization is mixed. Commercialization is closely related to tourism, especially with the deepening of market economy reform in China. The essence of business is to make profits as the main purpose, and it is an economic activity of commodity exchange. Therefore, the development of tourism needs the intervention of the commercial sector, and the relationship between commercialization and tourism is closely related.