Traditional Culture Encyclopedia - Travel guide - What is WeChat Soft Text?

What is WeChat Soft Text?

1, WeChat soft text is the graphic information pushed by WeChat official account;

2. Soft text is a "text advertisement" written by marketing planners of enterprises or copywriters of advertising companies, as opposed to hard advertisements;

3. Compared with hard advertisements, the subtlety of soft articles lies in "softness", which perfectly combines the propaganda content with the article content, so that users can understand the products that the planner wants to promote while reading the article, that is, let customers get what they want and understand the propaganda content.