Which country would you rather visit on New Year’s Day or Spring Festival?

The first wave of "Yangkang" propped up the tourism market on New Year's Day this year, and "Where do Yangkang people go to celebrate the New Year?" has also become a bellwether for the recovery of the tourism market.

According to the Chengshi Interactive reporter, during the upcoming New Year’s Day and Spring Festival periods, Ctrip’s overseas hotel bookings have shown a trend of rising volume and price.

Data show that during the 2023 New Year's Day holiday, the number of overseas hotel bookings on the platform increased by 2.5 times year-on-year, and the average hotel booking price increased by nearly 30% year-on-year. Tokyo and Osaka in Japan are among the top three cities with the most popular overseas hotels during the New Year's Day holiday; the "most expensive" overseas hotel orders during the New Year's Day holiday also come from Japan, for the Conrad Osaka, with a room price of 38,500 yuan per night.

According to data from Qunar, the number of air ticket bookings for departures during the recent New Year's Day period has increased day by day, with a single-day increase of 30%. New Year's Day in 2023 may usher in the first tourism consumption after the "New Ten Articles" peak.

As the epidemic gradually stabilizes, theme parks in various places have gradually regained their popularity and become the most popular option for the New Year’s Eve in 2023. Ticket bookings for many theme parks two days before the New Year’s Day holiday are higher than those in December. Double that in one weekend.

The first wave of "Yangkang" supports New Year's Day tourism consumption

The daily increase in air ticket bookings is as high as 30%

The "New Ten Rules" on December 7 During the first weekend (December 10-11) after the launch, the first batch of tourists flocked to tourist cities such as Sanya, Haikou, Kunming, and Xiamen. Subsequently, domestic air ticket bookings on the Qunar platform experienced a brief decline and then experienced a steady increase. On December 19, as the first wave of "Yangkang" returned to normal life, the number of air ticket bookings departing during the New Year's Day also began to increase day by day, with the highest single-day increase in domestic air tickets on the platform reaching 30%.

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Guo Lechun, deputy director of Qunar Big Data Research Institute, analyzed that changes in the growth of air and train ticket bookings in tourist source areas reflect the recovery of urban consumption power. Judging from the current New Year's Day air ticket bookings, first-tier and new first-tier cities are the first to enter the fast lane of recovery.

New Year's Day will usher in the first peak of tourism consumption after the "New Ten Articles"

After the "Yangkang", young people most want to celebrate the New Year in a theme park

"Going to a theme park for New Year's Eve" is the first thing young people want to do after "Yangkang". With the resumption of tourism after the issuance of the new ten regulations, many theme parks will regard the New Year's Eve as the last "highlight" in 2022.

From December 31, 2022 to January 1, 2023, Shanghai Disney Theme Park will launch a limited-time New Year celebration. The special edition Castle Phantom Show and Fantasy Winter Parade attract local and foreign tourists. . Qunar data shows that Shanghai Disney Theme Park tickets on December 31 and January 1, 2023 are the most popular, and segment sales are currently open.

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Ms. Wang's first inter-provincial travel destination after "Yangkang" was Shanghai Disneyland. She booked tickets a week in advance and booked a five-star hotel in Lujiazui, ready to enjoy The New Year’s Eve scene brings a successful end to 2022, which is also the third year of the epidemic.

In addition to Disney, reservations for Beijing Universal Studios Theme Park and Zhuhai Chimelong Ocean Kingdom are also hot during New Year’s Day. On the Qunar platform, Beijing Universal Studios theme park continued its popularity last weekend, with bookings on December 31 and January 1, 2023 more than doubling compared to December 3 and 4; Zhuhai Chimelong Due to the New Year's Eve fireworks show at Ocean Kingdom, bookings on the platform for December 31st and January 1st tripled from the previous month. The rising popularity of theme parks has also driven bookings in surrounding hotels, especially at Beijing Universal Studios Resort. The driving effect is the most obvious. Two days before the New Year's Day holiday, bookings at hotels surrounding Beijing Universal Studios increased by nearly 10% compared with December 3 and 4. 30 times.

The Spring Festival travel market welcomes another good news

Air ticket fuel costs will be significantly reduced from January 5th

On December 30, the market welcomed another good news: domestic air tickets Fuel costs will see a round of significant cuts.

From January 5, 2023, the fuel fee charging standard for domestic flights will be adjusted to: a fuel surcharge of 80 yuan per adult passenger for segments over 800 kilometers, and a fuel surcharge of 80 yuan for each adult passenger for segments 800 kilometers and below. A fuel surcharge of 40 yuan is charged. This is the third reduction in fuel charges since August this year. Previously, the fuel surcharge standards for adult passengers on domestic flight segments above 800 kilometers and below were 120 yuan and 60 yuan respectively.

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It is reported that the adjusted fuel surcharge charging standard for domestic routes is: adult passengers, 800 kilometers (inclusive) and below, each passenger is charged 40 yuan; 800 kilometers For the above segments, each passenger is charged 80 yuan. Compared with the highest point in 2022 (July 5), they are 60 yuan and 120 yuan lower respectively.

Zhang Mingyang, a senior researcher at Tongcheng Research Institute, analyzed that since the end of November, the domestic tourism and travel market has received multiple favorable policies. As the Spring Festival travel peak is approaching, the significant reduction in fuel surcharges will further reduce consumers' travel costs, attract more long-distance travelers to choose to travel by civil aviation, and stimulate the recovery of market demand.

Overseas travel begins on New Year’s Day in 2023

Some people can’t wait to start their first overseas trip in three years

The prophet of Spring River Plumbing Duck, as early as the Qatar World Cup has just ended, Bookings for international hotels on major travel platforms have become busy. Stocking up on low-cost international hotels in advance to go abroad for the New Year has become a new choice for “early birds” traveling during the New Year.

In fact, since the entry-exit policy was optimized on December 26, some passengers have booked air tickets to Thailand on New Year’s Day on the Qunar platform, embarking on their first overseas trip in three years. Li Yun, who booked a hotel in Thailand for 5 days and 4 nights, extended his annual leave to January 8, 2023 as soon as he received the news. He is expected to be the first beneficiary of the liberalization of entry and exit policies.