How to improve yourself in attracting investment? [New to the industry]

1. The background and importance of investment promotion

After more than 20 years of reform and opening up, China has been integrated into the tide of the world economy. Amid the lamentations of the world's economic downturn, China's economy is developing rapidly at an annual growth rate of 7%-8%. It is a unique force, flying against the wind, and has achieved brilliant achievements that have attracted worldwide attention.

The development of local economy cannot be separated from advanced productivity and sufficient capital support. It is very important to carry out comprehensive investment promotion for trade, logistics, industrial, financial and service enterprises. Only by systematically attracting investment with senior talents, advanced management, leading technology and capital, can we achieve the ideal investment effect and truly promote the development of regional economy.

Currently, my country’s 32 provinces and municipalities, more than 640 cities, more than 3,000 counties and districts, more than 50,000 towns and nearly 2,000 development zones at all levels are engaged in large-scale investment promotion. . The government's efforts to attract investment have continued to increase, and the entrepreneurial environment has continued to improve, creating an unprecedented investment upsurge during the Tenth Five-Year Plan period. However, investment is being invited all over the country, and countries all over the world are also inviting investment. Whoever can carry out efficient and professional investment promotion will win the investment competition, and thus the local economy will achieve considerable development. Based on the local resource base, industrial base, and talent base, and taking advantage of surrounding favorable conditions, analyze the international and domestic industrial development trends, formulate a development plan that is consistent with the actual situation of the region, and carry out efficient investment promotion accordingly to form the core competitiveness of the region. , you can be in an invincible position. If the investment promotion work is carried out well, it can bring obvious benefits: forming a pillar industry; driving related industries; expanding employment opportunities; increasing fiscal revenue; improving the quality of the people; forming a virtuous circle.

2. Current situation of investment promotion

my country's investment promotion work is still led by the government

and no market-oriented operation mechanism has been formed. However, government leaders leading investment promotion has certain drawbacks. The outstanding manifestations are the misalignment of government functions, interference in specific economic affairs, involving a large amount of manpower and material resources, but the results are not ideal.

Because the investment promotion work is related to the performance of government leaders, it is not uncommon to break through the bottom line of national policies, violate regulations, poach each other, etc. There are signs of chaos in domestic investment promotion work, and even vicious competition has occurred. President Zhang Mingliang of the China Investment Promotion and Investment Research Association pointed out: The key to efficient investment promotion is to integrate the government’s administrative means of investment promotion with the professional investment promotion of professional institutions. The government attaches great importance to and supports investment promotion, concentrates on regional development planning, strengthens the service functions of functional departments, coordinates the relationship between various departments, enterprises, banks, etc., and improves the investment environment; at the same time, it uses the power of professional institutions to do a good job in regional development. Business development planning, investment planning, investment operation; and making full use of various existing resources of professional institutions to promote the economic development of the region.

China, with its political stability, steady economic development and vast market, is attracting more and more international capital. A survey released recently showed that nearly 90% of foreign companies with operations in China plan to further expand their business in China within the next three years. This survey shows that China is becoming the preferred market for foreign investors. Data from the Ministry of Foreign Trade and Economic Cooperation also confirms this. According to statistics, from January to November 2002, 30,728 foreign-invested enterprises were newly established nationwide, an increase of 34.10% over the same period last year; the contractual foreign capital amount was US$76.947 billion, a year-on-year increase of 27.38%; the actual use of foreign capital was US$48.011 billion, a year-on-year increase of 1.459% %. As foreign capital enters China in large quantities, competition in domestic investment promotion will become more intense. Failure to reform the original investment promotion mechanism will make the existing problems more serious. Therefore, it is more urgent to establish a new investment promotion mechanism.

3. Changes in the government’s investment promotion function

my country’s investment promotion can generally be divided into the following stages:

1. In the early stage of reform and opening up: the economies of various places are relatively backward. , most governments adopt various preferential investment policies, such as free use of land, tax exemptions and other preferential policies to attract investors.

2. Mid-term of reform and opening up: Already relatively developed areas abandoned the original investment model. The government took the lead and professional institutions assisted to mobilize a group of domestic and foreign business giants to invest and build factories in the local area. A series of targeted preferential policies are provided, and the government even takes the lead in mobilizing financial institutions to provide strong financial support for the development of enterprises or to urge these enterprises to go public.

3. At present: Reform and opening up has lasted for more than 20 years, and some successful operating models and experiences at home and abroad have gradually emerged. The government has changed from presiding over investment promotion to coordinating investment promotion, macro-controlling local development planning, and changing from passive investment promotion to active investment promotion. In investment promotion, the government plays a planning and coordinating role. Specific work relies on professional institutions and operates in accordance with the needs and laws of the market economy. In addition, the government's management and service functions should be strengthened, such as strengthening macro rules, strengthening service facilities, coordinating financial support, etc., so that investment promotion, investment and industrial development can enter a virtuous cycle.

IV. Different forms of investment promotion

1. Government group investment promotion: This is a traditional investment promotion method that has been popular since the 1980s. Leaders at all levels travel collectively to various places with great fanfare. Recommend your own resource advantages and investment projects, which will have a certain publicity effect.

2. Theme investment promotion: A group of three or five people go to the target investment location to negotiate projects. The projects and investment goals selected in this way are more targeted.

3. Online investment promotion: With the rapid development of the Internet, online investment promotion has become an international practice. At present, this method has been widely used by various places to attract investment.

4. Exhibition investment promotion: This is also a widely used method. The most typical and successful one is the China International High-tech Fair.

5. Cultural investment: "Cultural investment" is a good entry point. This approach may be considered in places where distinctive folk culture is prominent.

6. Tourism investment: It can attract both tourists and investors. It kills two birds with one stone, so why not do it. This is the reason why tourism activities such as folk song festivals, lychee festivals, and torch festivals in various places continue to flourish.

7. Attract investment through business and friends: mobilize and encourage businesses investing in the local area or individuals familiar with the local area, such as foreign businessmen, foreign institutions in China, associations and overseas Chinese, etc., to promote investment to the outside world. Comprehensive investment promotion based on time and location. This method especially makes up for the shortcomings of the investment recruiters who are not familiar with the situation in other places.

8. Consultant recruitment: similar to friend-based recruitment, but consultants are generally highly respected and influential.

9. Academic investment promotion: Use literature to make friends and use literature to attract investment. For example, the "Western Development and Jiangsu Development Strategy" seminar held in September last year achieved fruitful results. In addition to receiving more than 130 excellent papers, 41 east-west cooperation projects were reached, involving nearly 2.7 billion in funds. Yuan.

10. Joint Investment Promotion: At the 2001 Macao-Zhuhai Investment Environment Introduction Conference, the concept of joint investment promotion between the two places is to pool the advantages and resources of the two places to form an overall investment environment, divide labor and cooperate, and create an environment for foreign investors. Ideal profitable investment environment.

11. Listing and capital increase: Listing and capital increase are also a good channel to attract investment.

12. Entrusted investment promotion: Entrust professional investment promotion agencies at home and abroad to plan and implement investment promotion, and make full use of the rich resources, professional talents, and professional operation experience of some professional institutions to provide resources for the operation of the investment promotion bureau in the region. , comprehensive support and services from planning and operation.

5. Take the road of professional investment promotion

The social functions completed by investment promotion are under the planning and guidance of government departments, under the action of market mechanisms, and in professional institutions Under the operation of talents, we will guide, promote and complete the effective connection between global resources and local development needs. Only by efficiently integrating government departments and professional institutions and taking a professional investment approach can we achieve ideal investment results.

1. Strengthen local development planning

Rely on professional institutions to carry out a series of development plans for regional urban construction development, commercial development and talent training to prepare for rainy days. Only with in-depth, systematic, professional and forward-looking planning can the development of the region avoid detours; can we find a characteristic path suitable for local development; can we form the industrial characteristics of the region; and can we ultimately form the regional characteristics. The core competitiveness enables the local economy to have sufficient development potential and remain invincible in the fierce competition.

2. Carry out professional publicity and planning

Consider local characteristic resources, talent base, industrial base, successful cases of local development, preferential policies, and the government’s emphasis on foreign investors and introductions from government leaders and functional departments, etc., with the help of planning and consultation from professional organizations, to carry out systematic and professional publicity planning for all aspects of the region.

3. Carry out systematic publicity and promotion

Rely on the implementation and operation of systematic and professional publicity planning content by commercial operation agencies to achieve the ideal publicity effect for the region. It will make those who have come here more excited and more confident, and those who come in the future will be eager to come to local development.

4. Contents of system investment promotion

Investment promotion should be large domestic and foreign enterprises, technological achievements, talents (technology, management, consulting services, finance, etc.), service institutions, logistics, and commerce Systematic investment promotion for institutions, banks and non-bank financial institutions.

5. Carry out professional investment planning

Plan the content of system investment by category. Effective planning requires detailed and in-depth research, a professional operations team and abundant resource support.

6. Implement specific investment promotion

Investment promotion work must be carried out in a differentiated manner for the content of system investment promotion; different strategies must be adopted for investment promotion in different regions. Relying on professional operating institutions, government functional departments do a good job in planning and assistance, organically integrating the government's management and service functions with the professional resources, professional talents and professional experience of professional institutions, and the investment results are naturally remarkable.

Learning from Pudong’s experience in investment promotion, eight ways to attract investment

Matchmaker style: targeting intermediate links such as overseas financial institutions, consulting agencies, industry associations, chambers of commerce, and foreign government agencies, and give full play to their The role of “matchmaker” is to establish multiple investment channels that combine direct and indirect channels.

Media style: Jointly promote foreign investment promotion with overseas enterprises and institutions, and select investment brochures according to the reading habits of overseas countries, and use the distribution channels of overseas institutions to achieve a positive publicity effect.

Experience the experience method: not only pay attention to overseas companies that have not yet invested in Pudong, but also pay attention to the investment and operation status of foreign-funded enterprises that have settled in Pudong, and focus on leveraging the "apparent experience" effect of successful foreign-invested enterprises.

Agency type: The government investment promotion department takes the lead and introduces well-known overseas intermediaries to sign investment promotion agency agreements with Pudong development communities and township enterprises to form a cooperative organization with interactive interests.

Representative form: The government introduces foreign investment promotion agencies in the New District to cooperate with township enterprises in the New District, and uses them as investment promotion representatives of the enterprises to give full play to the advantages of foreign investment promotion agencies in external image packaging, project negotiation, etc.

Main-type: Transform large-scale, comprehensive activities into main-type investment promotion activities with clear goals, clear subjects, diverse forms, small and medium-sized and effective project negotiations, investment situation explanations, government consultations, etc.

Cooperation: Explore the cooperative investment promotion agencies established by the new district and overseas investment promotion authorities, and promote investment cooperation between enterprises through the governments of both parties to set up an investment promotion stage.

Matching type: Give full play to the effect of the foreign investment demand for large-scale projects in Pudong on overseas small and medium-sized enterprises, attract small and medium-sized investors to follow up, and make small and medium-sized projects settle in Pudong.