What platforms are there now to promote self-produced and self-sold honey? After thirty years of beekeeping, beekeepers are struggling. How can we open up sales?

First of all, I think you should start from the place where you keep bees, put your advertisement on the main roads around beekeeping, and put up a small billboard. The cost is not too much. There must be some people who go back and forth like this. Just know your honey, and if you have acquaintances or friends who have a shop in a local market town or county, you can give them some honey for free, or you can put some samples and put a sales advertisement on them and sell them and give them a commission or something. , As long as honey is not fake, it is actually quite easy to sell locally. Of course, you can also go directly to some local specialty supermarkets to help sell them.

Then in the Internet era, if you want to become bigger and stronger, you must use the Internet as a big platform: the first thing that comes to mind is definitely a personal Taobao store. After all, the threshold is low. The premise is to think better about your products. Because this kind of thing does not have various styles like other industrial products, so when others know your name and then think of selling honey, you have succeeded. Of course, it is not that easy to do it on Taobao now. In addition to Taobao, a platform where products can be directly uploaded, there are of course other platforms like Pinduoduo, as well as other niche platforms such as Womai.com, Huaqiao.com, SF Express, etc. You have to investigate and do your homework for this.

In addition to these direct product e-commerce platforms, content e-commerce platforms are now in the ascendant. With Toutiao, Douyin, Kuaishou and other self-media platforms, you can flex your muscles, give full play to your own strengths, and position yourself well. Take more pictures of your beekeeping, or popularize some professional knowledge of beekeeping, or publicize the efficacy and value of honey, or you can use your other talents to your fullest. If more and more people follow you, then you will leave. Success goes one step further.

In addition to these popular online platforms, you can also use traditional online platforms. QQ and WeChat can post more in Moments, and occasionally post advertisements in some groups. Don’t advertise too directly, but also You can also post some advertisements in some forum posts about honey on the Internet, and then you can find online self-driving or travel review websites where you can leave comments about local attractions that are relatively close to you and place some small advertisements.

The last and most critical point is yourself. Raise the most earthly bees and produce the most authentic honey. Don’t worry about not being able to sell your products!