What is the integration of literature and tourism?

The integration of culture and tourism refers to the phenomenon and process that culture, tourism industry and related elements penetrate, cross-fuse and recombine with each other, gradually break through the original industrial boundaries or factor fields, and blend with each other to form a new * * * body.

There is a natural internal relationship between culture and tourism. As China said in ancient times, "read thousands of books, take Wan Li Road", which closely combines tourism and reading. Culture and tourism are inseparable. Culture is the soul of tourism, and tourism is an important carrier of culture. The organic combination and deep integration of the two is the objective need of the interaction between culture and tourism, and also the inevitable law of the development of culture and tourism.

1. The integration of literature and tourism is the interactive integration of essential resources.

After two or more elements of culture and tourism are combined with each other, they break through the original industrial fields through cross-infiltration, integration and reorganization, so that the industrial boundaries are narrowed, blurred or disappeared, and * * * gives birth to * * to form a new cultural tourism product format and industrial system.

2. The integration of cultural tourism is a complementary industrial value innovation.

Culture and tourism complement each other. In the process of integration, through functional reorganization and value innovation, a new value chain covering the core value of the cultural tourism industry is formed, resulting in the industrial superposition effect of "1+ 1 > 2", forming a good pattern of enriching tourism connotation, upgrading tourism level, enhancing tourism charm, exchanging tourism heritage for culture and promoting cultural prosperity with cultural industries, which is conducive to building a new cultural tourism industry system.

3. The integration of literature and tourism is a dynamic process of identity optimization.

There are contradictions and conflicts in values, institutional mechanisms, business areas and operating models. In the process of cultural tourism integration, it will go through the development process of "cultural tourism running-in", "cultural tourism integration" and "cultural tourism harmony" It is necessary to adjust their respective roles, strengthen communication, enhance mutual understanding, cultivate cultural self-confidence, strengthen cooperation and interaction, dynamically optimize adjustment, and achieve equality, mutual benefit and coordinated development.

4. The integration of literature and tourism is a systematic multi-directional integration.

Culture and tourism have multiple and overlapping relationship attributes, and the integration of culture and tourism is also a multi-party integration of the system. Including cultural tourism concept, system and mechanism, planning technology, resources and products, industrial format, function and utility, space carrier, service management and other all-round integration. It also includes the wide-angle integration of cultural tourism industry internal integration, inter-industry integration and cross-border integration outside the industry.