Traditional Culture Encyclopedia - Travel guide - What are the key points of leisure commercial real estate planning?
What are the key points of leisure commercial real estate planning?
What are the characteristics of leisure commercial real estate planning? What are the characteristics of leisure commercial real estate planning? Lv Wei Chuangjing Planning and Design Institute real estate tourism planning experts pointed out that leisure real estate, simply speaking, is the real estate for leisure activities. It takes residence as the main body and integrates a variety of leisure facilities. Here, we can try to define leisure real estate as "a kind of real estate which is grafted with real estate and other industrial resources other than real estate, including ecological resources, tourism resources and cultural resources, and introduces leisure elements into architectural planning, supporting facilities and community life, so that residents can fully relax and enjoy leisure life". With the development process, further research shows that the characteristics of leisure real estate can be summarized into five characteristics. 1. Comprehensive leisure real estate is a very comprehensive project. For example, the development of a residential real estate, the main function is living, while leisure real estate is different, it is residential, commercial, investment, forming a mixed type, corresponding to such a long demand chain. Therefore, the first and most important feature of leisure real estate projects is comprehensiveness. 2. Complexity means that tourism has sightseeing function, vacation has vacation function, and some special needs have special functions, so it is necessary to form composite products. 3. Combined leisure real estate itself is a marginal product, that is to say, if it is separated, it can be decomposed into many elements, and any combination of various elements can produce some new concepts and form some new ideas. So the edge must be new, because it is a hybrid combination, and hybridization must have its hybrid advantages. 4. The above three characteristics of innovation require innovation in the process of research and development, including the process of operating services. There is no way out for imitation and copying. Now some projects are competing for the first place. First of all, there are two concepts. First, it is the first project in China. The second is to compete for scale. This project is the largest. Such a first can be controversial, but that's not the point. The point should be uniqueness. This uniqueness depends on innovation. There are also many such situations in tourism. For example, this thing entered the Guinness Book of Records. What's the big deal about it entering the Guinness Book of Records? Eating hamburgers and drinking beer are all listed in the Guinness Book of Records, tied to a glutton. What is there to be proud of? But being unique is different. The first is the scale competition, and the only one is the characteristic competition. But how did this feature come into being? It is created by edge hybridization. 5. Infinity Because of the above four characteristics, it means that the innovation of leisure real estate is basically infinite, and this infinity actually indicates the infinity of development, so the most taboo here is imitation and replication, but such innovation, including discussing this infinity, actually requires divergent thinking and needs to constantly broaden our horizons. It is right to learn from the outside world, but it must be combined with the reality of China, which also requires adequate market research. Only by grasping the five characteristics of comprehensiveness, compounding, combination, innovation and infinity can the development of the industry really have a realistic prospect. Leisure commercial real estate planning: the green dimension of creating landscape
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