Traditional Culture Encyclopedia - Travel guide - Historical evolution of Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd.

Historical evolution of Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd.

In 1926, brothers Li Bingzhuo and Li Bingshang, inspired by the establishment of factories and workshops in Langzhong silk industry, opened the "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. Silk Floss Workshop", commonly known as the "Li Family Silk Floss Shop".

In 1930, "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. Silk Floss Workshop" reached its heyday. The brothers summarized the thirteen processes including "fermentation, trampling, boiling cocoons, peeling pupae, bagging, sheeting, bleaching, opening cotton, schooling, laying batting, folding, sewing, and ironing", as well as Several handicraft essentials for each process laid the foundation for technology and technology for Langzhong silk to move away from the haphazard production of "household-by-household, messy specifications, and uneven quality" to achieve large-scale, uniform, and high-quality production.

In 1948, the silk and cotton workshop of the Li brothers was integrated into the fourth factory of the Sichuan Silk Industry Co., Ltd. at that time.

In 1995, Mr. Yue Jiang, the current chairman of Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd., discovered the source of "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. Silk Floss Workshop" while tracing the company's production history. "Zhuoshang" resolutely registered the "Zhuoshang" trademark for the company on the basis of the new ideas of the times.

In June 2002, Kaiyuan Company implemented privatization reform. Mr. Yue Jiang shouldered the burden of the company's survival and development, and the company was renamed "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd."

In July 2003, the contemporary "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. Silk Floss Workshop" was launched in the ancient city of Langzhong, with a simple style that integrates on-site silk quilt production and display, silk culture popularization and product sales. ——Zhuoshang Silk Workshop.

In 2008, the marketing center of Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. was established in Chengdu, and the franchise chain plan was fully implemented at lightning speed. It is planned to take the lead in establishing 30 "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. silk workshops" in provincial capitals, national key tourist cities and regional central cities through investment promotion and franchising, making the "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. silk workshops" more than eight The ten-year-old brand carries the heritage of "excellent quality, fashionable style, and noble personality". With its natural beauty that integrates natural, handmade, green, tradition, and cultural inheritance, it interprets a new "Neon Dress and Feather Clothes" for the times. "song!

In March 2008, Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. successfully hired Miss Zhu Siqi, the queen of extreme static drifting in China, as the image spokesperson of the "Sichuan Langzhong Zhuoshang Silk Industry Co., Ltd. Silk Quilt" fashion series; in April, After many in-depth and pleasant negotiations with the film and television star Mr. He Mingzhi, Zhuoshang Marketing Center hired Mr. He Mingzhi as the image spokesperson of the "Zhuoshang Silk Quilt" Red Sun series.

In April 2008, on the premise that the organizing committee of the 5th World Chinese Basketball Game recognized the company's credibility and highly recognized the quality of "Zhuoshang Silk Quilt", "Zhuoshang Silk Quilt" was selected by the competition. The organizing committee awarded the honorary title of "Designated Bedding for the 5th World Chinese Basketball Game".