Xu Yongan's characters are related.

Hengdian, a small town living in the mountainous area of central Zhejiang, has become a new tourist hotspot because of Zhang Yimou's movie Hero. As the largest film and television base in Asia, Hengdian has not only the magnificent Qin king Palace in the film, but also three scenic spots with local characteristics, such as Ming and Qing Palace and Riverside Scene at Qingming Festival. Since 1996, more than 140 films have been shot here. As a scenic spot, what attracts tourists is the infinite reverie of the scenes in the film, and what attracts the crew is not only that it can meet their shooting needs, but also because of its unique competitive strategy-all the scenes here are free.

Colleagues questioned whether the free move was a bad move to deliberately undermine the rules of the game. Hengdian Group is famous for its film and television base, but it is based on industry. From 65438 to 0975, his father Xu Wenrong made his fortune by textile and building materials, and developed Hengdian Group into a super-large private enterprise. At this time, Xu Wenrong felt that the backward city appearance and environment of Hengdian Town did not match the development of the enterprise. 1996, director Xie Jin went to Hengdian to choose scenes for the film Opium War. Xu Wenrong thinks that the culture with film as its content may become a road for Hengdian's transformation.

Relying on Xu Wenrong's personal reputation and abundant industrial profits, Hengdian Group has invested 2.8 billion yuan persistently around the film and television base and surrounding industries in the past 10 years. Facing the upsurge of building film and television bases all over the country at that time, Hengdian was free to travel. Xu Yongan explained that they operated according to the market economy. First, they pursue scale, constantly invest in a point, and seek cumulative effects; The second is to shoot the crew for free. Because Hengdian Town 1000 hotels invested by Hengdian Group have 5,000 beds, all hotels and many shopping malls are invested by them, and the median rent actually accounts for only a small part of the total income. It is roughly estimated that in the past 10 years, the rent was only 1 100 million yuan, but this year, the income of the whole comprehensive service can reach more than 300 million yuan. The film and television base has achieved positive cash flow and can supply positive cash flow to the headquarters. Last year, only the film and television base promoted 2.5 million tourists. Xu Yongan, who studied business management in Japan, took over Hengdian Group. Today, Hengdian Group is a large industrial group with total assets of 654.38+0.4 billion yuan and annual marketing of 654.38+0.2 billion yuan. Xu Yongan pointed out that Hengdian Film and Television City is still at the low end of the film and television industry chain despite its huge scale. He put forward the slogan of "building Hengdian into Hollywood, China", constantly involved in the content and distribution of film and television, connecting the entire industrial chain. With the strength accumulated over the years, Xu Yongan has won the support of the government: in April 2004, the first "film and television industry experimental zone" in China settled in Hengdian, and all film and television enterprises that settled in this 25-square-kilometer experimental zone will enjoy a series of preferential policies. Attracted by preferential policies, Xu Yongan hopes to build the experimental area into a place with concentrated film and television elements, low film and television production costs and developed film and television industry. Xu Yongan hopes that all the film and television enterprises in China and the world can move here.

The state has given policies, but how to make up for the disadvantages of talents and information? Xu Yongan plans to build a very large developing and printing factory, which will gradually attract TV post-production, script creation and trading. With the increase of the crew and the expansion of the scope, other elements will naturally come. Of course, there are also positive shaping, but also smell the opportunity to join.

In Hengdian's film and television strategy, the idea of "occupying the industrial chain in an all-round way with the help of the resources of state-owned cultural units" is gradually being implemented. As far as the "channel" is concerned, Xu Yongan began to buy cinemas in Beijing, Shanghai, Zhejiang and Guangdong on a large scale two years ago, trying to form a cinema network with 200 holding cinemas as the leader, 400 participating cinemas as the backbone, and some contracted cinemas as the supplement, and finally controlled more than 30% of the cinema terminals in the national film market; As far as "content" is concerned, on June 5438+ 10, 2004, Hengdian Group formally signed a contract with time warner Inc., a world-renowned film company, and China Film Group, the largest state-owned film company in China, to form China Film Warner Hengdian Film and Television Co., Ltd., whose business will involve film investment, production, distribution and promotion; As far as "post-production" is concerned, Hengdian Group and Oriental Film and Television Post-production Co., Ltd., a joint venture of Hong Kong companies, formally signed a contract. In Xu Yongan's ambitious strategy, Hengdian Film and Television Base will be upgraded to become his future development base. In the development of Hengdian Group for nearly 30 years, Xu Wenrong's personal courage, strategy and prestige have played an important and even decisive role. For the successor, Xu Wenrong once put forward five conditions: First, college degree or above; Second, support the property right model of Hengdian; Third, start from the grass-roots level of enterprises; Fourth, get the support of the backbone of the enterprise; Fifth, have the ability to operate internationally. Through this tailor-made condition, my son Xu Yongan accepted the handsome seal.

After Xu Yongan took over, the biggest pressure was to change his father's management mode of managing the enterprise with personal authority. He put his position on collective decision-making However, because my father is also the major shareholder representative of the enterprise economic shareholders' meeting, my father has the final say in the disagreement.

Corporate economy is a unique property right model of Hengdian Group. 1975 when Xu Wenrong and his business partners started their businesses, they didn't quantify their respective proportion of property rights, thus making Hengdian Group a form of ownership jointly owned by investors. Xu Wenrong has always relied on reputation to control the whole enterprise. For the property right model born under this specific historical condition, Xu Yongan thinks that it has played a key role in the expansion of Hengdian Group. However, in order to realize all kinds of new strategic ideas, Xu Yongan must make the enterprise move towards the modern enterprise system, and if it wants to control the enterprise well after the quantification of property rights, it must have more superb management skills. This will be a test for both father and son.