How should Shanxi tourism spread by using new media?

Driven by new media marketing, with "internet plus" as the strategy, Shanxi tourism brand marketing is carried out with the innovative mode of "online+offline+experience". Online around the core brand of "Good Scenery in Shanxi, an ancient Chinese civilization", it has been promoted in all-media marketing such as mainstream OTA, new media channels, information websites and radio and television media platforms at home and abroad, realizing the fission spread of word-of-mouth on Shanxi tourism topics; The global exploration plan of "Good Scenery in Shanxi, an Ancient Chinese Civilization Country" was successfully held offline. The new media helped the event marketing, word-of-mouth communication and experience economy, and incited Shanxi's high-quality tourism brand to upgrade. Shanxi is the source of China in the early dawn of mankind, which has nurtured thousands of years of splendid galactic civilization. It is a gift from nature, which carries forward the heroic momentum of the Chinese nation and deduces endless stories of mountains and rivers.

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