Sales management professional level certificate?

Overview of China Sales Management Professional Level Certificate Examination

The basic requirements are: candidates should master the basic knowledge and professional skills of sales management through the study of relevant courses, have good professional ethics, and be trained to be applied talents of sales management with sufficient theoretical knowledge and practical professional skills. China sales management professional level certificate is divided into three levels, namely China sales director professional level certificate, China sales manager professional level certificate and China sales manager assistant professional level certificate. This certificate is jointly issued by China Market Society and the Examination Center of the Ministry of Education, which is universally used in China and recognized by the industry. It can be found on the website of the Ministry of Education and the industry official website.

Those who have obtained the qualification certificates of five courses (including practical links) specified in China Sales Manager Assistant Professional Level Certificate have obtained the China Sales Manager Assistant Professional Level Certificate; Those who have obtained the qualification certificates of three courses (including practical links) specified in the professional level certificate of China sales manager and passed the case study report of enterprise sales management have obtained the professional level certificate of China sales manager; Those who have obtained the qualification certificates of three courses (including practical links) specified in the Professional Level Certificate of China Sales Director, have more than three years' working experience and passed the evaluation and defense of the Case Study Report of Enterprise Sales Management, have obtained the Professional Level Certificate of China Sales Director.

After passing the examination, China Sales Management Professional Level Certificate can get credits for the corresponding courses of sales management specialty (junior college, independent undergraduate course part) in higher education self-study examination.

What are the better majors at present?

Nowadays, many majors are easy to find a job, provided that you know what you are good at, find your favorite major, and stick to one thing after graduation and you will succeed.

As long as we don't set ourselves too high when we graduate from college, going out to find a job as an ordinary person will gain the appreciation of the company and become an elite in society after working hard in the company for several years.

Reasons for choosing management department

Because the employment prospect of economics is very good.

What is economics;

Economy is the creation, transformation and realization of value; Human economic activities are activities that create, transform and realize value and meet the needs of human material and cultural life. Economics is a theory that studies the law of human economic activities, that is, the law of creation, transformation and realization of value-the law of economic development, which is divided into political economics and scientific economics.

China economics; middle

China economics is a highly original new economic paradigm founded by China people themselves, which is fundamentally different from the existing western schools of economics in theoretical basis, system structure and practical function. It not only reflects the general economic laws of mankind, but also reflects the special economic laws of China. It can effectively explain China's economic phenomenon, guide China's economic development, and become the theoretical basis for China to establish a perfect market economic system.

Western economics;

Western economic paradigm is an economic paradigm established by using western linear asymmetric thinking mode, which belongs to political economy that reflects the law of economic development unilaterally. Based on general equilibrium theory, allocation economics and price economics, with the assumption that rational man is selfish "economic man" as the theoretical starting point, private ownership as the economic basis, price mechanism as the core mechanism of the market, competition as the fundamental driving force of economic development, game as the behavior mode of economic subject, profit maximization as the ultimate goal of microeconomics, and maximization of GDP economic scale as the ultimate goal and basic model of macroeconomics, The structure and function of western economics are characterized by linear asymmetric thinking mode and reductionist thinking mode. They are good at quantitative analysis and oppose positivism and standardization of economics in the name of "positivism". Linearity, abstraction and one-sidedness are the basic characteristics of western economic paradigm.

Employment direction of economics;

Economic forecasters and analysts

Career Profile: This position is distributed in various industries, but it is generally only set up in relatively large companies and economic decision-making departments in China. Mainly responsible for the collection and analysis of various market data. With the continuous improvement of marketization, the importance of market research and analysis will become more and more obvious.

Foreign trade personnel

Career profile: selling products produced by "world factory" to foreign customers; Looking for foreign sources for domestic customers.

Marketing personnel

Career Profile: As long as there are products and services for sale, there will be sales positions for recruitment. For industries with technical background such as telecommunications and software, the demand for sales will continue to rise. Even in the non-technical field, sales position has always been one of the most demanding job categories in the market.

Management position

Career profile: Most of the first management positions of college students are front-line managers, such as production management, administrative management, personnel management and financial management.

Bank employee

Career profile: Graduates majoring in economics can work in banking, such as policy banks such as Development Bank and Agricultural Development Bank, four major banks, joint-stock banks, city commercial banks, rural commercial banks, village banks and branches of foreign banks. And they can also work in regulatory agencies such as the People's Bank of China or the Banking Regulatory Bureau.

Securities, trusts, funds and other employees

Career introduction: To enter securities, trusts, funds and other financial institutions, it is best to take some qualification certificates. Such as CFA, securities qualification certificate, etc.

Others (teachers, civil servants, etc.). ).

What certificates are more useful in the financial industry?

At present, China's financial certificates mainly include: the financial qualification examination for registered securities analysts (which may still be in the experimental stage) and ordinary financial analysts.

High-end international financial managers (IFM) and certified public accountants with less than five certificates are not the kind of domestic certified public accountants, and their gold content is much higher.

CFA and North American actuary qualification (FSA qualification) belong to the financial category, but they are both difficult to test.

Take CFA as an example. If you don't talk about fees, you can talk about exams. The exams and textbooks are all in English. It is better to take an advanced financial analysis course in English without half a Chinese IFM.

Description of China Sales Management Professional Level Certificate Examination Course

1. Sales management

This course is a professional level certificate course for China Sales Manager Assistant. The main assessment contents include: sales activity planning, sales area management, sales process management, sales staff training and motivation, sales channel construction, sales model and skills, customer management, customer relationship management, customer service management, credit sales management, middleman customer management, promotion management, competitive sales, sales performance evaluation and sales control. This paper probes into the basic ideas, methods and operation steps of enterprise's sales management under the condition of market economy, and points out the practice of enterprise's sales management.

Through the study of the above contents, candidates are required to master the management ability of customers, teams and individuals in sales activities on the basis of mastering the basic theories, methods and strategies of sales management, and cultivate the efficiency analysis and competitiveness of sales management.

2. Promotion management

This course is a professional level certificate course for China Sales Manager Assistant. The main contents include: overview of promotion, ability and quality of promotion personnel, promotion strategy for consumers, application of channel promotion strategy, combined promotion strategy, promotion decision-making organization and management, promotion investigation and research, promotion psychology, promotion strategy, promotion management, advertising management, personnel promotion management, promotion effect evaluation and promotion management.

Through the study of the above contents, candidates are required to master different types of promotion methods and skills on the basis of understanding the basic concepts, methods and strategies of promotion management, and have the ability to design, organize, execute and evaluate promotion investigation plans.

3. Sales customer communication

This course is a professional level certificate course for China Sales Manager Assistant. The main contents include: communication and purchase behavior, communication process, communication combination, the role of information and communication technology in customer communication, effective communication, communication in meetings, meetings and negotiations, the use of statistical data and image information, written communication methods, customer service and customer care.

Through the study of the above contents, candidates are required to master the general communication skills in the sales process on the basis of understanding the basic concepts, methods and processes of communication, and learn to use the existing information communication technology and other communication media to fully realize effective communication with customers.

4. Retail management

This course is a professional level certificate course for China Sales Manager Assistant. The main contents include: retail format, retail enterprise organization management, customer management, retail store location, retail enterprise fund-raising management, retail enterprise image management, retail commodity planning, supply chain management, price management, promotion management, retail enterprise human resource management, retail enterprise information management, retail chain management, retail enterprise strategic management, etc.

Through the study of the above contents, candidates are required to master the general management methods and means of retail management on the basis of understanding the basic concepts, methods and strategies of retail management, and master the planning, organization and implementation in the process of retail management and the cultivation of innovation ability.

5. Online sales

This course is a professional level certificate course for China Sales Manager Assistant. The main contents include: online sales introduction, online sales strategy, online sales strategy, online sales market environment, online sales website construction, online channel construction, online sales target market research, online promotion, online procurement and online communication.

Through the study of the above contents, candidates are required to master the types and specific operation methods of online sales means and tools, the formulation process and basic framework of online sales plan, and the ability to control and evaluate the degree of engagement in the process of online sales on the basis of understanding the basic theory and practical operation methods of online sales.

6. Market research and sales forecast

This course is a professional level certificate course for sales managers in China. The main contents include: the principles of market research, the organization of market research, the sampling design of market research, the collection methods and statistical processing of survey data, the description and explanation of questionnaires, the writing of research reports, the determination of advertising effects, the operation methods of market research, scientific analysis methods and how to write research reports according to the results of market research. At the same time, the operation method of SPSS software is also introduced.

Through the study of the above contents, candidates are required to master the basic concepts, methods and strategies of market research and sales forecast, master the basic ability to engage in market research, be familiar with the problems that market research can solve, the procedures and norms that must be followed, and master the key points and steps of various market research methods skillfully, so as to be well qualified for the task of organizing and implementing market research. And can make scientific analysis according to the survey data, and provide objective basis for sales forecast.

7. Sales channel management

This course is a professional level certificate course for sales managers in China. The main contents include: overview of sales channels, basic elements of sales management, basic members of sales channels, and relationship marketing in sales management; Sales channel strategy, design of sales channel, selection of channel members, management and encouragement of channel members, handling of channel conflicts, evaluation of sales channel performance, etc.

Through the study of the above contents, candidates are required to master the basic abilities of channel design, management, incentive and evaluation, and the innovative problem-solving ability of channel crisis on the basis of understanding the basic concepts, methods and strategies of sales channel management, which can improve the ability of all members of the overall channel to use efficiency.

8. Sales customer management

This course is a professional level certificate course for sales managers in China. This paper comprehensively and systematically introduces the basic theory, realization method, key technology and practical application of sales customers and customer asset management. The main contents include: the basic knowledge, theoretical methods and strategies of sales customer management; Sales customer asset management process design, existing customer data management and potential sales customer resource mining; The construction of sales customer management information system and the function, structure and implementation method of customer information management software; Integrated application, utility evaluation and related theoretical development trend of sales customer information.

Through the study of the above contents, candidates are required to understand the basic concepts, methods and strategies of sales customer management, systematically understand the asset management strategy of sales customers, the theory of customer interaction management and the application of data mining technology and network technology in customer management, master the implementation process and methods of sales customer management, and skillfully use the ability of sales customer management software.

9. Inter-organizational sales

This course is a professional certificate course for China Sales Director. The concept of relationship selling runs through the whole course, and systematically introduces the basic theories, concepts, methods and strategies of organizational selling. The main contents include: introduction to inter-organizational sales, organizational purchase behavior, relationship strategy of inter-organizational sales, organizational market segmentation, organizational demand analysis, product management and new product development of organizational market, service management of organizational market, marketing channel and logistics management, pricing strategy and communication strategy of organizational market.

Through the study of the above contents, candidates are required to understand the basic concepts, methods and strategies of inter-organizational sales, master the characteristics and types of inter-organizational sales, master the communication means and methods of customer communication, and adopt innovative sales strategies for the procurement mode of major customers.

10. Sales risk management

This course is a professional certificate course for China Sales Director. The main contents include: the meaning and essence of sales risk, sales risk identification, sales risk measurement, sales risk control and treatment, sales risk evaluation and early warning, sales risk management decision-making, customer credit evaluation and management, sales contract risk investigation, payment risk control, sales strategy and strategy risk prevention, sales personnel risk prevention, sales risk management information system, etc.

Through the study of the above contents, on the basis of understanding the basic concepts, methods and processes of sales risk management, learn to adopt a systematic way of thinking and adopt a combination of qualitative and quantitative methods to design a risk management index system for enterprises, and can predict, make decisions and control the occurrence, process and scope of risks.

1 1. Logistics and supply chain management

This course is a professional certificate course for China Sales Director. The main contents include: overview of logistics management, supply chain management, transportation management, warehousing and inventory management, loading and unloading, packaging and distribution processing, logistics distribution management, logistics information management, logistics organization and human resources management, logistics strategic management, logistics cost management, logistics service management, international logistics and modern logistics development trends.

Through the study of the above contents, candidates are required to understand the knowledge composition of logistics and supply chain management, logistics operation function and process management, logistics and supply chain strategic management and control, master the application ability of logistics management function and process management, and master the planning and innovation ability to improve logistics operation efficiency.

12. Case Study Report on Enterprise Sales Management (Intermediate)

This course is a professional certificate course for sales managers in China, and there is no credit. The sales management case study report is an assessment of candidates' comprehensive practical ability; Candidates are required to independently complete the case study report writing in the form of self-selected topics on the basis of completing the corresponding certificate courses. The Case Study Report on Sales Management requires candidates to study and write a marketing practice that they have participated in in in a standard case format. The report includes two parts: case development part and case analysis part. Among them, the case development part includes: the description of main elements, the background of case decision-making, the course of events, decision-making schemes and their comparison; The case analysis part includes: a brief introduction of theories and methods that can be used for reference and application, targeted case analysis and applicable strategy research.

13. Case Study Report on Enterprise Sales Management (Advanced)

This course is a professional certificate course for sales directors in China, and there is no credit. The sales management case study report is an assessment of candidates' comprehensive practical ability; Candidates are required to independently complete a case study report in a standard case format by self-selection on the basis of completing the certificate course at the corresponding level.

The defense of case study report requires candidates to master the cognitive ability of decision-making environment, the description ability of event conflicts, the comprehensive ability of system analysis, the application ability of decision-making methods, the demonstration ability of marketing strategies, and the control ability of scheme implementation, and to be able to compare with the strategies adopted by candidates in practice, so as to get suggestions for work improvement and apply what they have learned.

What is the relevant grade certificate of undergraduate business administration major?

The comprehensive certificate of business management qualification of Cambridge University is specially designed for the international market, which provides a framework for developing the skills and knowledge needed by senior managers and supervisors. The purpose of this certification course is not only to let students acquire knowledge, but more importantly, to help students develop advanced management knowledge and ideas into job skills that meet the actual job requirements, thus improving the management ability of the whole enterprise. Certificates are divided into standard level and advanced level. Corresponding to the international professional standards of Grade 2 and Grade 3 respectively. Standard level, suitable for college students studying management courses in universities; He will soon be or has been an assistant to the basic management and comprehensive management departments of various enterprises and institutions. Senior is applicable to the supervisors and managers of the comprehensive management departments of various enterprises and institutions;

course

A comprehensive certificate is especially suitable for people who have graduated from high school or equivalent education to study abroad, which can reduce credits and increase job opportunities during their study abroad. Students can obtain core certificate, single subject certificate and comprehensive certificate in stages according to the situation)

Category module course name

Organization and environment of core certification enterprises

Effective business communication

Certificate in human resource management

marketing management

business finance

Core certificate +2 single-subject certificates can be renewed for comprehensive certificates.

A. Core Certificate of CIE Business Management, Cambridge University

The core certificate of business management of Cambridge University is specially designed for the international business market. Starting with the establishment of the external environment of enterprises, the course enables students to understand the basic composition and various functional links of enterprise organizations in business activities and master the basic elements and skills of their survival and development.

The standard level is designed for executives or students who have no work experience or relevant knowledge background and want to join this industry, helping them to understand and master the basic work skills of executives in enterprise activities. It is suitable for students studying management courses in secondary and higher vocational colleges and universities, and assistant-level personnel in comprehensive management departments of enterprises and institutions. The contents include: ① enterprise organization and environment: distinguishing the characteristics and goals of enterprises; Understand the capital composition and control of enterprises; Determine the internal organizational structure and related functions of the enterprise; Distinguish between the employment methods of enterprises and the rights and obligations of both parties; Understand the impact of environmental factors on enterprises; Identify the importance of market and customers to the enterprise; The relationship between enterprise and market, etc. ② Effective business communication: define the process of business communication, select and evaluate appropriate communication methods; Make and write written documents, such as business letters and memos; Carry out group communication; Conduct internal investigations and interviews.

Advanced, specially designed for managers of enterprise basic management, to help them understand and master the basic work skills of executives in enterprise activities. Suitable for fresh graduates of higher vocational and university management courses, heads and managers of comprehensive management departments of enterprises and institutions. The contents include: ① enterprise organization and environment: understanding the characteristics and goals of enterprises; Create a business; Formulate the business objectives of the enterprise; Establish the organizational structure of the enterprise; Establish internal communication mechanism; Reasonable arrangement of enterprise employment methods; Identify the influence of environment on enterprise site selection; Handle the relationship between enterprises and markets. ② Effective business communication: understand different channels and ways of business communication; Making business documents, such as business reports and memos; Improve team cohesion; Preside over the meeting; Organize effective interviews; Prepare for the interview and use computer-assisted visual communication.

B. CIE Marketing Certificate of Cambridge University

Cambridge University Business Administration Marketing Certificate is divided into two levels: standard level and advanced level. During the training period, the focus is on training students to master the international standardized marketing work norms and workflow.

Standard level, designed for executives engaged in marketing or related work, or students with relevant knowledge background who want to join this industry, provides a framework for marketers from mastering marketing plans and implementation processes to applying the marketing mix of products or services. The content includes: the purpose and function of marketing culture, enterprise decision-making and market research, customer demand and market target, marketing plan, marketing combination of products and services, etc.

Advanced, designed for executives engaged in marketing or related work, or people with relevant knowledge background who want to join this industry, provides a framework for marketing executives to master marketing skills from market information provision and analysis, marketing implementation plan to marketing activity monitoring. The contents include: the purpose and function of marketing positioning, enterprise decision-making and market research, customer behavior and market objectives, marketing plan, marketing mix of products and services, etc.

C. CIE human resource management certificate of Cambridge University

Cambridge University's business administration human resource management certificate is divided into two levels: standard level and advanced level. During the training period, the focus is on training students to master the international standardized human resources work norms and workflow.

Standard level, designed for executives engaged in human resource management or related work, or students with relevant knowledge background who want to join this industry, provides a framework for students to master basic human resource management skills such as personnel management system, teamwork and labor relations handling. The contents include: the meaning, purpose and organization of human resource management, employment market and personnel management system, meeting human resource needs, conflict resolution, incentive mechanism, etc.

Advanced, designed for people who are in charge of human resource management or related work, or who want to join this industry with relevant knowledge background, enables students to master human resource needs, effectively formulate human resource management plans, organize and implement employee training and reward plans, and provide a framework for the basic human resource management skills that the above-mentioned personnel need to master and the coordination of work within the department. The contents include: the development, purpose and organization of human resource management, the employment market and personnel management system, meeting the needs of human resources, conflict resolution and incentive mechanism.

D. Financial Certificate of CIE Company, Cambridge University

The financial certificate of CIE business administration enterprise in Cambridge University is divided into standard level and advanced level. In the training, we should pay attention to training students to master the international standardized financial work norms and workflow.

The standard level provides a framework for operators engaged in enterprise finance or related work, or people with relevant knowledge background who want to join this industry to master basic financial skills. The contents include: the role of financial work in enterprise organization, enterprise capital structure and legal responsibility; Basic concepts, financial procedures and financial reports; The differences and main working methods of financial accounting, cost accounting and management accounting; Accounting subjects, accounting elements and methods; Basic accounting skills and so on.

Senior provides a framework for financial basic analysis and skills for executives engaged in corporate finance or related work, or those with relevant knowledge background who want to join this industry. The contents include: distinguishing the contents, legal responsibilities and sources of funds of financial management of different enterprises; Understand financial procedures and analyze financial interpretation reports; Use financial accounting, management accounting and cost accounting for management; Use the financial ratio tool to analyze the enterprise situation; According to the financial statements, analyze the operating conditions of the enterprise.

Is China Sales Director's Professional Level Certificate Useful? How to take the self-study exam?

Useful.

China Sales Director's Professional Level Certificate is the highest level of China Sales Management Professional Level Certificate, and the other two levels are China Sales Manager's Professional Level Certificate and China Sales Manager's Assistant Professional Level Certificate.

This certificate is jointly issued by China Market Society and the Examination Center of the Ministry of Education, which is universally used in China and recognized by the industry. It can be found on the website of the Ministry of Education and the industry official website.

After passing the examination, China Sales Management Professional Level Certificate can get credits for the corresponding courses of sales management specialty (junior college, independent undergraduate course part) in higher education self-study examination.

Those who have obtained the qualification certificates of five courses (including practical links) specified in China Sales Manager Assistant Professional Level Certificate have obtained the China Sales Manager Assistant Professional Level Certificate.

Those who have obtained the qualification certificates of three courses (including practical links) specified in the Professional Level Certificate of Sales Managers in China and passed the Case Study Report of Enterprise Sales Management have obtained the Professional Level Certificate of Sales Managers in China.

Those who have obtained the qualification certificates of three courses (including practical links) specified in the Professional Level Certificate of China Sales Director, have more than three years' working experience and passed the evaluation and defense of the Case Study Report of Enterprise Sales Management, have obtained the Professional Level Certificate of China Sales Director.

(7) Extended reading of sales management professional level certificate:

Under the centralized management of Marketing Education Office of China Marketing Society, SMAT Project Department is responsible for the specific operation of China Sales Management Professional Level Certificate Examination.

Examination qualification

Anyone who works in market research, product sales, customer service, market management and other fields. Or want to engage in related work, you can voluntarily choose different certificates for the exam. Sales director, sales manager and sales manager assistant have no restrictions on academic qualifications and majors, and there is no need to apply step by step.

2. Examination form

The certificate course examination (except the practice link) adopts the national unified examination method, and the practice link examination is implemented with reference to the Trial Measures for the Management of Practice Link Examination of Higher Education Self-taught Examination. The specific requirements for the defense of enterprise sales management case study report and enterprise sales management case study report shall be stipulated separately.

What are the specialties of the college?

University education is divided into full-time majors and part-time majors. Full-time majors are usually enrolled by ordinary colleges and universities. The academic system is three years, and students study at school. Part-time colleges are mainly divided into adult higher education and other types. Students do not have a fixed academic system, so they can study or study by themselves in relevant educational institutions.

Majors include: international trade, computer and application, pharmacy, sales management, tourism management, computer information management, nursing, taxation, finance, financial management (Sino-British cooperation major), accounting, real estate management and management, business administration (Sino-British cooperation major), logistics management, procurement and supply management, social work and management, administration, office management and office automation, preschool education and primary education. .

(8) Extended reading of sales management professional level certificate

The main goal of this major is to train technical talents, that is, the training goal of university major is practical, that is, to train a group of senior technical talents with university knowledge and certain professional knowledge and technology on the basis of completing secondary education. The transmission of knowledge is based on full practice. According to Chinese mainland's education system, education in Chinese mainland is divided into preschool education, primary education, secondary education and higher education. College education is a kind of professional education that is shorter than undergraduate education on the basis of completing secondary education. Like undergraduate education and postgraduate education, it is an important part of China's higher education system.

College students mainly come from the national general college entrance examination, that is, they are admitted to the college through the general college entrance examination in June every year, complete all the courses of the college major, and obtain a college degree after passing the examination or passing the examination results.

Full-time college students hold the graduation certificate of ordinary colleges and universities, the employment registration certificate of ordinary college graduates in ordinary colleges and universities nationwide and the employment agreement of ordinary college graduates nationwide when they graduate.

Higher vocational colleges and junior colleges are both ordinary colleges and universities at the junior college level. The names of higher vocational schools are ×× Vocational and Technical College, ×× Vocational College and Vocational University. The name of the college is XXX College or College.