What is the cultural and creative industry?

Question 1: What does the creative culture industry specifically include? Cultural and creative industries mainly include creative groups in the fields of radio and television, animation, audio and video, media, visual arts, performing arts, technology and design, sculpture, environmental arts, advertising decoration, service and punishment design, software and computer services.

Question 2: What is the cultural and creative industry? What is the cultural and creative industry?

1. Connotation of cultural and creative industries

What is the cultural and creative industry? The concept of creative industries first appeared in the Path Document of Creative Industries in Britain published by 1998, which clearly stated that "the so-called creative industries refer to those enterprises that get development impetus from individual creativity, skills and talents, and those activities that can create potential wealth and employment opportunities through the development of intellectual property rights." According to David Thir *** y 1997, the creative industry has three characteristics: first, cultural and creative industry activities will use some form of "creativity" in the production process; Second, cultural and creative industry activities are regarded as related to the generation and dissemination of symbolic meaning; Third, the products of cultural and creative industries may at least be some form of "intellectual property rights".

According to this, we can know that the so-called cultural and creative industry is to directly transform abstract culture into a "boutique industry" with high economic value. In other words, this is to integrate the originality and variability of knowledge into the rich culture, combine it with the economy, and play the role of industry. Obviously, this is a process in which knowledge and intelligence create output value.

2. Classification of culture and related industries

In 2004, in order to standardize the statistical work of culture and related industries, the National Bureau of Statistics issued the standard "Classification of Culture and Related Industries". Cultural industry includes: activities that provide material cultural products and entertainment products, such as the publication, production and distribution of books and newspapers; Cultural services and leisure and entertainment services such as radio and television, movies and theatrical performances; Cultural management and research, such as cultural relics and heritage protection, library, cultural and social group activities, etc. ; Production and operation of stationery, printing equipment, radio and television equipment, film equipment and other equipment and materials necessary for providing cultural and entertainment products and services. ; Other activities related to culture and entertainment, such as arts and crafts, design, etc. According to the definition of the index system framework of culture and related industries, the industries focusing on press and publication, radio, film and television, culture and art are the core layers of cultural industries, the emerging cultural service industries focusing on Internet, tourism, leisure and entertainment, brokerage, advertising and exhibition are the peripheral layers of cultural industries, and the industries focusing on the production and sales of cultural goods, equipment and related cultural products are the related layers of cultural industries.

3. Definition of creative industries

According to the definition generally adopted by western developed countries such as Britain, Japan, South Korea, Hongkong and Taiwan Province, creative industries are "activities that create wealth and employment opportunities by excavating and developing intellectual property rights according to individual creativity, skills and genius". According to this definition, creative industries include advertising, architecture, art and antique trading, handicrafts, design, fashion, movies, interactive leisure software, music, performing arts, publishing, software, television, broadcasting and many other departments.

Creative industries in developed countries

Creative industries in developed countries can be defined as creative content-intensive industries with independent intellectual property rights, which have the following three meanings.

(1) Creative industry comes from creativity and intellectual property, so it is also called intellectual property industry.

(2) Creative industries come from the blending of science and technology, economy and culture, so creative industries are also called content-intensive industries.

(3) Creative industry provides a basic cultural environment for creative people to exert their creativity, so it is often used interchangeably with the concept of cultural industry.

In developed countries, with the development of industrialization and the progress of post-industrial society, the proportion of creative talents in many fields, including education and research and development, culture and finance, is increasing. Where these people like to work has become the primary issue to be considered in urban and regional development. In the past, people worked in one place, spent a lot of time on their way to and from work, changed jobs frequently just to be closer to home, and only when they were on vacation would they travel and relax in another place. At present, the pace of work is fast, and you need to relax nearby after work. Even "going to work is a pleasure, and work is a holiday." Many office workers in developed countries believe that it is more noble to work where (workplace) than in which company (company boss). In this sense, the actors in cities and regions are not only enterprises, but also people in enterprises. The location of economic activities is people's favorite location, and the strategies of enterprises, cities and regions are also people's strategies.

In 2002, Professor Florida of Carnegie Mellon University in the United States used the evidence of creative people in the United States in location selection to illustrate that in the past, the location of companies was attractive, but now creative people attract companies. The company will become more creative ... >>

Question 3: What are the categories of cultural and creative industries in China? Culture and art, creative design, media industry, software and computer services.

Question 4: What categories are included in the statistics of cultural and creative industries? (1) Define the basic connotation of cultural industry.

Broadly speaking, culture refers to the sum of all material products and cultural products created by human beings; In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies. In order to meet the urgent need of * * * to plan the blueprint for the development of cultural industries and formulate policies for the development of cultural industries, it is necessary to establish a scientific statistical index system for cultural industries, so as to unify the definition scope and statistical caliber of cultural industries, standardize data sources, improve the scientificity, comparability and operability of statistical information collection and analysis of cultural and related industries, correctly reflect the development of cultural industries in China, and provide a basis for national cultural industry development decisions.

The statistical index system of cultural industry should include industrial composition, index system, data source and index interpretation, in which the index system should be composed of accounting index, analysis index and basic index.

According to the actual situation in China, the concept of cultural industry is defined as: various activities that provide cultural and entertainment products and services to the public, as well as activities related to these activities. According to the characteristics of providing cultural and entertainment products and services, it can be divided into two categories: public welfare cultural activities and business cultural activities.

According to the above summary, the scope of culture and related industries includes the activities of providing cultural products (such as books, audio-visual products, etc.). ), cultural communication services (such as radio and television, cultural performances, museums, etc.). ), creative culture and cultural leisure and entertainment (such as tourist attractions services, indoor entertainment activities, leisure fitness and entertainment activities, etc. ), which constitute the main body of the cultural industry; At the same time, it also includes the production and sales activities of supplies and equipment directly related to cultural products, cultural communication services and cultural leisure and entertainment activities, as well as the production and sales activities of related cultural products (such as handicrafts), which is a useful supplement to the cultural industry.

(2) Design a unified and standardized cultural industry statistical index system.

The design of statistical index system of cultural industry is a very complicated multi-level system. This system should be an activity to provide cultural and entertainment products and services to the public, as well as activities related to these activities. It mainly includes: production and sales activities of cultural products; Cultural communication service; Cultural leisure and entertainment services; Production and sales activities of stationery; Cultural equipment production and sales activities; Production and sales activities of related cultural products.

The criteria for its classification and definition are: first, according to the importance of cultural activities, it is divided into two parts: cultural services and related cultural services; Secondly, according to the hierarchy, it is divided into the core layer of cultural industry, the peripheral layer of cultural industry and related cultural industry layers; Third, according to the needs of department management and the characteristics of cultural activities, it is divided into 9 categories; The fourth is to subdivide 80 sub-categories.

Cultural services. There are mainly news services, publishing and copyright services, radio, television and film services, cultural and artistic services, online cultural services, cultural leisure and entertainment services and other cultural services.

Related cultural services. It mainly includes the production and sales of stationery, equipment and related cultural products.

(3) Establish the basic principles of * * *.

The establishment of cultural industry statistics, whether it is the design of index system, the collection of statistical data, and the release and utilization of information, should embody the following basic principles:

Principles of scientific norms. The design of the statistical index system of cultural industry should not only meet the scientific and normative requirements, but also be scientific and reasonable, complete, standardized and easy to operate.

The principle of keeping pace with the times. The development and progress of cultural undertakings should not only pay attention to the inheritance of history, but also grasp the latest trend of the development of the times, based on the present and with a long-term perspective. Due to the rapid development of new technology and new technology, the world's science, technology and culture have developed by leaps and bounds, so the design of statistical index system of cultural industry must also be based on the principle of keeping pace with the times.

Unified design principle. The design of the statistical index system of cultural industry must have the concept of grand culture and the idea of system engineering. Because the cultural industry involves various regions, many departments and industries, and these departments and industries have a high degree of statistical business relevance. Therefore, the statistical index system of cultural industry should be designed in a unified way, compatible with each other and avoid duplication and contradiction.

Principle of division of labor and cooperation. The cultural industry is managed by several related departments, including the Propaganda Department, Statistics Department, Culture Department, Radio and Television Department, Sports Department, Information Department and Tourism Department. Therefore, cultural industry statistics must adhere to the principle of division of labor and cooperation, the statistical departments should coordinate their business in a unified way, and all relevant departments should perform their duties, cooperate with each other and cooperate with each other.

Principles of information sharing. Statistical data collection >>

Question 5: What is "cultural and creative industry" or "digital content industry"? Cultural and creative industries

Cultural and Creative Industries is a new industry with creativity as the core, which is produced under the background of economic globalization. It emphasizes that the main culture or cultural elements rely on individuals (teams) to develop and market intellectual property through technology, creativity and industrialization. Cultural and creative industries mainly include creative groups in the fields of radio and television, animation, audio and video, media, visual arts, performing arts, craft and design, sculpture, environmental arts, advertising decoration, fashion design, software and computer services.

The Outline of the National 11th Five-Year Plan for Cultural Development clearly puts forward the main task of developing cultural and creative industries, and major cities all over the country have also issued relevant policies to support and promote the development of cultural and creative industries.

Digital content industry

Digital content industry is a highly integrated industrial form of information technology and cultural creativity, covering digital games, interactive entertainment, film and television animation, stereoscopic images, digital learning, digital publishing, digital collection, digital performance, network services, content software and so on. , providing content support for emerging technologies and industries such as triple play, cloud computing and wireless networks.

Digital content industry is also called content industry, information content industry and creative industry. A new industry that uses information technology to digitize and integrate and provide users with digital information products and services such as images, characters, videos and voices. Such as mobile TV.

Reference:

1, cultural and creative industries _ Baidu Encyclopedia

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2, digital content industry _ Baidu Encyclopedia

baike.baidu/...YIK00q

Question 6: What are the characteristics of cultural and creative industries? Cultural and creative products generally take culture and creativity as the core, which is the materialized expression of people's knowledge, wisdom and inspiration in a specific industry. Cultural and creative industries are closely related to the wide application of information technology, communication technology and automation technology, showing the characteristics of high knowledge and intelligence. For example, the creation of films, televisions and other products is completed by combining photoelectric technology, computer simulation technology and media. Secondly, cultural and creative industries have the characteristics of high added value. Cultural and creative industries are at the high end of the industrial value chain, such as scientific and technological innovation, R&D, etc., and belong to high value-added industries. In the value of cultural and creative products, the proportion of added value of technology and culture is obviously higher than that of ordinary products and services. Third, cultural and creative industries have strong integration characteristics. As a new industry, cultural and creative industry is the product of the integration of economy, culture and science and technology, which has a high degree of integration, strong permeability and radiation, and provides good conditions for the development of new industries and related industries. Cultural and creative industries can not only promote the development of related industries and regional economy, but also radiate to all aspects of society and comprehensively improve the cultural quality of the people. Classification: According to China's industry classification standards, China's cultural and creative industries can be divided into four categories, namely: culture and art, including performing arts, visual arts and music creation. Creative design, including clothing design, advertising design, architectural design, etc. Media industry, including publishing, film and television, television and broadcasting. Software and computer services. Creative industry belongs to the connotation of cultural industry, and the development of cultural tourism is a hot topic. Our company advocates creative classics and ground operation. To this end, we have invested a lot of manpower and material resources to carry out special research and set up a planning and design center for cultural protection and tourism development. The following are the research results of the company. List one or two for reference. 1. Six acts of cultural experience mode innovation. 2. Exploration on the mode of building a famous cultural and leisure street. 3. Study on the development mode of commercial real estate in historical and cultural scenic spots. 4. Use tourism to hinder the development of cultural industrial parks. The above is our research on the development of cultural tourism, hoping to help you! Of course, we hope that our research can play a role in attracting more people to pay attention to the development of cultural tourism.

Question 7: What are the conditions for the development of cultural and creative industries in China?

Cultural and creative industries first developed in developed countries, such as Britain, America and Japan. It is not accidental that this industry took the lead in developing in these countries, nor is it mainly driven by the policies of * * *. Looking at the development of cultural and creative industries in developed countries, we can sum up some necessary conditions for the development of cultural and creative industries.

1, the overall economic strength of a country, rather than a long cultural history, is the basis for developing cultural and creative industries.

Cultural history ≠ Cultural creative industries. The country with the longest civilization in the world has underdeveloped cultural and creative industries. In Europe, Britain has replaced Italy and Greece as the largest exporter of cultural and creative products. America, which is poor in cultural resources, is the most influential exporter of cultural products in the world. It can be seen that the most fundamental elements of the development of cultural and creative industries are economic strength and scientific and technological strength, because cultural heritage is worldwide and science and technology is monopolistic.

2. The level of science and technology, especially computer and digital communication technology, is the supporting factor for the development of cultural and creative industries.

3. The economies of scale generated by the gathering and integration of cultural and creative industries are the way to enhance the competitiveness of enterprises.

At present, the most famous cultural and creative products in the world come from such industrial gathering places and multinational companies, such as Disney animation in the United States, fashion design in Milan, France, and Bollywood movies in India.

4. Perfect intellectual property protection is the guarantee for the development of cultural and creative industries.

Every stage of an idea from conception, development, production, sales to final acceptance by consumers involves the use of relevant intellectual property rights. In areas with imperfect legal protection of intellectual property rights, it is difficult to guarantee the sustainable development of cultural and creative industries.

5. The consumption demand of local residents for cultural products is the economic basis for the development of cultural and creative industries.

Cultural products belong to consumer goods with high income elasticity, so the income level and consumption preference of a country's residents determine whether a cultural product has market potential. According to the data of UNESCO, there is a close positive correlation between national income and consumption of cultural products, and it is also positively correlated with the competitiveness of cultural industries in these countries.

Knowledge expansion:

China does not have the conditions to develop cultural and creative industries in an all-round way, but it can develop in economically developed areas. Although China has a history of 5,000 years of civilization, the foundation for developing cultural and creative industries is very weak. This is mainly reflected in the backward level of scientific and technological development consistent with the overall economic strength, the low level of large-scale production of enterprises, the lack of well-known brands of cultural products, the weak protection of intellectual property rights, and the demand of consumers for cultural products needs to be improved. In China, a country with extremely unbalanced economic development, industrial development should be tailored to local conditions, because cultural and creative industries are not high-profit, low-cost and low-risk industries as some people think. Especially in the case of great uncertainty in China's cultural consumption market, there are great risks in vigorously developing cultural and creative industries nationwide. * * * When promoting the development of cultural and creative industries, it is necessary to seriously demonstrate the conditions that should be met for the development of this industry to prevent low-level repeated production caused by "tidal phenomenon". The developed areas in China have the conditions to develop cultural and creative industries, but the market should play a leading role. According to local advantages, each region concentrates on developing one or two characteristic industries, forms industrial clusters, and pays attention to cultivating well-known cultural brands. In this process, what * * * has to do is to establish a legal environment for the development of cultural and creative industries, strengthen the protection of intellectual property rights, and make cultural and creative industries develop healthily in a good legal environment.

Question 8: Is there a difference between the cultural industry and the cultural and creative industry in China? Yes

Difference 1: the difference between modern and post-modern. Culture belongs to modernity, and cultural creation belongs to postmodernism. The former is based on industrialization (secondary industry) in China, while the latter is based on knowledge (tertiary industry) in China, which is determined by their different birth opportunities and foundations.

Difference 2: the difference between industrial economy and industrial economy. UNESCO once defined the cultural industry as "a series of activities to produce, copy, store and distribute cultural products and services according to industrial standards". "In short, the cultural industry refers to the production, reproduction, supply and dissemination of cultural products and services through industrialization and commercialization. Here, large-scale requirements and economic strategies are more important than other considerations. " On the contrary, creative industries are knowledge industries or knowledge economy, which was first recognized by Mr. Jiang Qiping. He believes that the fatal wound of Keynes's Economics of Creative Industries, the first theoretical authority of creative industries, is that it has not internalized the information revolution into a creative economy, and Shanghai's creative industries are developing in the direction of Keynes. The results of information revolution are network economy, knowledge economy and new economy. I agree with Mr. Jiang Qiping very much. He is one of the few people who have a truly avant-garde concept of creative industries.

Difference 3: The difference between mass consumption and mass consumption: the cultural industry is spread and consumed through traditional mass media, and the audience of mass media is mainly the public. In this sense, the consumers of the cultural industry are the public. The "mechanical reproduction" of industrialization leads to similar products without personality, which is suitable for the audience of mass media. In the era of strong mass media, it is difficult for us to distinguish whether "mechanical reproduction" leads to the unified preference of the masses or the mass media strengthens the unified preference of the masses. The production of mass media itself is also a "mechanical reproduction". In the Internet age, individual independence leads to the outbreak of minority interests. With the enhancement of individual consciousness, the consumption of different groups will become the core consideration of cultural and creative industries.

Question 9: What is the difference between cultural and creative industries and traditional cultural industries? The development of cultural and creative industries depends on the creative class, especially the most creative high-end creative talents in the creative class, and on the "hybrid" advantages of creative groups in high culture, high technology, high management and new economy.

From the perspective of industrial operation mode, the traditional cultural industry is a relatively stable industrial development mode from structure to marketing, while the development of cultural and creative industries is more dynamic. It is constantly looking for hot spots, profits and opportunities in creativity, highly relying on planning, talents and changes, paying attention to even minor changes in the market, grasping opportunities and amplifying opportunities.

Another feature of cultural and creative industries lies in their lasting vitality. Facing the market, every enterprise is facing opportunities and risks. Faced with competition and failure, every enterprise should try its best to face the challenge of survival.

Cultural and creative industries should pursue the maximization of industrial economic value and social value. Therefore, it needs public recognition and participation, which is inseparable from the optimization of urban functions, the improvement of urban taste and the improvement of citizens' personal cultural literacy.

Question 10: What is the cultural and creative industry? Cultural and creative products generally take culture and creativity as the core, which is the materialized expression of people's knowledge, wisdom and inspiration in a specific industry. Cultural and creative industries are closely related to the wide application of information technology, communication technology and automation technology, showing the characteristics of high knowledge and intelligence. For example, the creation of films, televisions and other products is completed by combining photoelectric technology, computer simulation technology and media. Secondly, cultural and creative industries have the characteristics of high added value. Cultural and creative industries are at the high end of the industrial value chain, such as scientific and technological innovation, R&D, etc., and belong to high value-added industries. In the value of cultural and creative products, the proportion of added value of technology and culture is obviously higher than that of ordinary products and services. Third, cultural and creative industries have strong integration characteristics. As a new industry, cultural and creative industry is the product of the integration of economy, culture and science and technology, which has a high degree of integration, strong permeability and radiation, and provides good conditions for the development of new industries and related industries. Cultural and creative industries can not only promote the development of related industries and regional economy, but also radiate to all aspects of society and comprehensively improve the cultural quality of the people. Classification: According to China's industry classification standards, China's cultural and creative industries can be divided into four categories, namely: culture and art, including performing arts, visual arts and music creation. Creative design, including clothing design, advertising design, architectural design, etc. Media industry, including publishing, film and television, television and broadcasting. Software and computer services. Creative industry belongs to the connotation of cultural industry, and the development of cultural tourism is a hot topic. Our company advocates creative classics and ground operation. To this end, we have invested a lot of manpower and material resources to carry out special research and set up a planning and design center for cultural protection and tourism development. The following are the research results of the company. List one or two for reference. 1. Six acts of cultural experience mode innovation. 2. Exploration on the mode of building a famous cultural and leisure street. 3. Study on the development mode of commercial real estate in historical and cultural scenic spots. 4. Use tourism to hinder the development of cultural industrial parks. The above is our research on the development of cultural tourism, hoping to help you! Of course, we hope that our research can play a role in attracting more people to pay attention to the development of cultural tourism.