Who can give me a sample of a market survey questionnaire?

Changsha Electric Vehicle Market Questionnaire

1. Your current age

1. Under 23 years old 2. 23-30 years old 3. 31-40 years old Age 4, over 40 years old

2. What is your current means of transportation?

1. None (take bus or taxi) 2. Bicycle 3. Electric car 4. Motorcycle 5 , own car

3. As far as you know, are there any stores selling electric cars near where you live (within one kilometer)?

1. None 2. There is 1 3. There are 2 4. More than 2

4. The more common brands you have noticed are (in no particular order)

1. Lima 2, Wangpai 3, Dishu 4, Qianhe 5, Casio 6, Xinri 7, Luyuan 8, Amini 9, Wuyang 10, Xingyueshen 11, Xiaofei Brother 12, Continental Pigeon 13, Shilong 14, Daben 15, Oulani

5. Do any of your relatives or friends use electric vehicles?

1. None 2. A few 3. Quite a lot 4. Very many, basically all in use

6. How long has it been since you purchased your electric car? (optional)

1. About half a year 2. About a year 3. About a year and a half 4. About two years 5. More than two years

7. Have you considered buying? Electric car?

1. Have not considered it 2. Have considered it 3. Have considered it and plan to buy it in the near future

8. If you want to buy an electric car, which type will you buy?

1. Simple electric bicycle 2. Luxurious electric bicycle (looks close to a motorcycle) 3. Electric motorcycle (completely imitates a motorcycle)

9. You pay more attention to electric vehicles What three aspects of? (price, quality and after-sales service are not considered)

1. Speed ??(speed) 2. Charging time 3. Weight 4. Climbing ability 5. Continuation ability 6. Appearance 7. Anti-theft

10. If you want to buy an electric car, you will go to

1. Hypermarkets where electric car sales are concentrated 2. Brand monopoly stores in the form of chain stores (Passport, Zhengxiang...) 3. Self-employed brand monopoly 4. Others

11. Which of the following promotions attracts you the most?

1. On-site discounts 2. Free related accessories (such as raincoats, clothing, etc.) Air pump, anti-theft lock, etc.) 3. Lottery 4. Ride first and pay later (installment payment)

12. The brand of your existing electric bike (optional)

13. Which channel would you choose to consult for electric vehicle information before purchasing an electric vehicle?

1. Browse the website 2. Advertisements in newspapers, magazines or TV 3. Listen to friends’ introductions 4. Don’t learn about it in the early stage, listen to the salesperson’s explanation on the spot when purchasing

14. For your existing Which of the following parts of an electric vehicle are more likely to have problems or have problems? (optional)

1. Saddle 2. Rearview mirror 3. Tire 4. Motor 5. Battery 6. Controller 7. Body paint

15. In the future, Changsha will Implement unified licensing of electric vehicles (those that imitate motorcycles will not meet non-motor vehicle standards and will not be allowed on the road). What is your purchasing attitude after the implementation of the policy

1. Don’t buy it. Buying electric vehicles will save trouble. 2. If you don’t buy it, it’s troublesome to get the license plate. The only thing you’re worried about is the motorcycle-like appearance, and the bicycle style is ugly. 3. Buy it. The license plate standardizes the market and reduces traffic safety hazards. There’s nothing bad about it. 4. Buy it. Ride a bicycle style. It’s not bad, not much different

Types of questionnaire survey methods

Questionnaire surveys can be divided into self-administered questionnaires and proxy surveys according to the different respondents. Questionnaire survey. Among them, self-completed questionnaires can be divided into newspaper questionnaires, postal questionnaires and mailed questionnaires according to the different ways of delivering the questionnaires; proxy-completed questionnaires can be divided into different methods according to the way of talking to the respondents. Interview and telephone surveys.

Newspaper and magazine questionnaires are questionnaires that are distributed with newspapers and periodicals. Newspaper and magazine readers are asked to provide written responses to the questionnaire, and then return the questionnaire to the editorial department of the newspaper and magazine through the post office within a specified time.

Postal questionnaire survey means that the investigator sends the questionnaire to the selected survey objects through the post office. The respondents are asked to fill in the questionnaire according to the specified requirements and time, and then return the questionnaire to the post office through the post office. Investigator.

Sending questionnaires means that the investigator sends people to deliver the questionnaires to the specified survey subjects, and then sends people to collect the questionnaires after the respondents have completed their answers.

Interview questionnaire survey means that the investigator asks the respondents face-to-face questions according to a uniformly designed questionnaire, and then the investigator fills out the questionnaire based on the oral answers of the respondents.

The general structure of the questionnaire

The questionnaire generally consists of four parts: preface, questions and answer methods, coding and other information.

(1) Preface. It is a self-introduction letter for the questionnaire.

The content of the preface should include: the purpose, significance and main content of the survey, the ways and methods of selecting respondents, the hopes and requirements of the respondents, instructions for filling out the questionnaire, the method and time of replying to the questionnaire, the anonymity and confidentiality of the survey principles, and the name of the investigator, etc. In order to arouse the attention and interest of the respondents and win their cooperation and support, the tone of the preface should be modest, sincere, and approachable, and the text should be concise, popular, and readable. The preface is usually placed at the top of the first page of the questionnaire, or it can be placed at the front of the questionnaire as a separate letter.

(2) Questions and answers. It is the main component of the questionnaire, including the questions asked in the survey, the way to answer the questions, and the guidance and instructions on the way to answer.

(3) Encoding. That is to convert all the questions asked in the middle of the questionnaire and the respondents' answers) into codes and numbers such as A, B, C... or a, b, c... etc.

(4) Other information. Including the name of the questionnaire, the address or unit of the interviewee (can be a number), the name of the interviewer, the time when the interview started and ended, the completion status of the interview, the name of the auditor and the audit opinions, etc.

Some self-administered questionnaires also have a conclusion. The conclusion can be a few short sentences to express sincere gratitude to the respondent for their cooperation; it can also be longer to ask for opinions on the questionnaire design and survey.

Types, structure and design principles of questions

The questions to be asked in the survey are the main content of the questionnaire. When designing a questionnaire, you must clarify the types of questions, the structure of the questions, and the principles that should be followed when designing questions.

(1) Types of questions

The questions to be asked in the questionnaire can generally be divided into four categories:

(1) Background questions, Mainly the basic situation of the respondent, which is an important basis for analysis and research on the questionnaire.

(2) Objectivity issues refer to various facts and behaviors that have occurred and are currently occurring.

(3) Subjectivity issues refer to issues related to people’s thoughts, feelings, attitudes, wishes and other major worldview conditions.

(4) Testing questions, questions designed to test whether the answers are true and accurate. Such questions are generally arranged in different positions of the questionnaire, and the authenticity and accuracy of the answers are judged through mutual testing.

Among the four types of questions, background questions are indispensable for any questionnaire. Because the background situation is an important basis for comparative research on the classification of respondents and different types of respondents.

(2) The structure of the problem

The structure of the problem, that is, the way the questions are arranged and combined. It is an important issue in questionnaire design. In order to facilitate the respondents to answer the questions and also facilitate the collation and analysis of the investigators' data, the designed questions can generally be arranged in the following ways:

(1) Arrange according to the nature or category of the questions, and Do not mix questions of nature or category.

(2) Arrange according to the complexity or difficulty of the problem. Generally speaking, it should be easy first and then difficult, from easy to deep; questions about objective facts first, then questions about subjective conditions; questions of general nature first, then questions of special nature. Especially sensitive and threatening questions should be arranged at the back of the questionnaire.

(3) Arrange the questions in chronological order. Generally speaking, problems should be arranged by investigating the historical order of the past, future, and present of things. Regardless of whether it is from far to near or from near to far, the arrangement of questions should be continuous and progressive in time order, and should not jump back and forth to disrupt the respondent's thinking of answering the questions.

The questions should be arranged logically. Under special circumstances, we do not rule out making illogical arrangements for certain issues. Testing questions should also be designed in different parts of the questionnaire, otherwise it will be difficult to play a testing role.

(3) Principles for designing questions

To improve the response rate, efficiency and quality of responses to the questionnaire, the following principles should be followed when designing questions:

(1) The principle of objectivity means that the design problem must conform to the objective actual situation.

(2) The principle of necessity, that is, necessary questions must be designed around the investigation topic and research hypothesis. The designed questions are too few, too brief, and cannot explain what the survey requires; too many, too complex, and complex questions will not only greatly increase the workload and survey costs, but also reduce the quality of answers, and reduce the response rate and efficiency of the questionnaire. , and it is not conducive to correctly explaining the issues to be explained in the investigation.

(3) The principle of possibility, that is, it must be consistent with whether the respondent answers the question voluntarily and truthfully. Questions that the respondent cannot have the resources to answer truthfully should not be asked directly.

Respondents are generally unlikely to voluntarily give true answers to such questions, or simply ignore them, so it is generally not appropriate to ask them directly