What is the content of tourism management?

Tourism management majors mainly study management basics, introduction to tourism, tourism policies and regulations, tourism professional etiquette, tourism history and culture, tourism geography of China, general situation of tourist sources and destinations, tourism consumption behavior, travel agency operation and management, and service and management of scenic spots.

1, specialized course

Professional basic courses: management foundation, introduction to tourism, tourism policies and regulations, tourism professional etiquette, tourism history and culture, tourism geography of China, general situation of tourist sources, and tourism consumption behavior.

Professional core courses: travel agency operation and management, scenic spot service and management, hotel operation and management, tourism e-commerce, tourism planning theory and practice, tourism new media marketing, tourism service quality management, customer relationship management.

2. Training purpose

This major cultivates the all-round development of morality, intelligence, physique, aesthetics and labor, grasps the solid scientific and cultural foundation, the frontier of "tourism+"industry, reception service, project planning, product design, digital marketing and related laws and regulations, and has the abilities of service quality management, customer relationship management, department operation management, service awareness, humanistic literacy and information literacy, and can engage in tourism consulting, tourism product planning, tourism digital marketing and so on.

3. Employment direction

Tourist guide, planning, marketing, consulting, service and other positions (groups) in tourism and the new "tourism+"format.