Tourism Industry Case丨The ancient city of Xi’an, how to use search engine marketing?

First of all, Xi'an is not only playing with search engines, but also new media operation platforms under the new Internet situation.

To put it simply, Xi'an's successful marketing this time comes from several points:

First, discover the city's new business card. 18 years ago, when talking about Xi'an, my impression was of the Terracotta Warriors and Horses and Ancient City Street. It was a city carrying rich historical memories.

But in 2018, through Douyin, through Toutiao, and through more new media, we have learned about Xi'an from another angle. Bowls of wine and calligraphy brushes have made us understand that time is left for Xi'an. In addition to the heavy history, there are also delicacies left on the tip of the tongue and memories imprinted in the mind.

Second, the government strongly supports the city of Xi'an. After Douyin became popular, local governments represented by Xi'an also began to pay attention to short video dissemination of the city's image, and reached strategic cooperation with Douyin. The local government's new urban marketing PK has quietly begun. The first battle is a battle to grab people. With the help of new media communication, we can recruit talents from all over the world.

Third, use our strength to play urban marketing. Taking advantage of the popularity of the new media platform and attracting talents, Xi'an invited foreign marketing experts to give another boost to Xi'an's city marketing. You can taste Xi'an delicacies, admire the beautiful scenery of Xi'an, and hum to Xi'an. Because of people’s songs, this Internet celebrity city became an instant hit.