"Wan Fenglin Free Travel" National Tourism Administration: Dragon Boat Festival Tourism Expo heats up in June or exceeds May.

According to Ctrip.com, Le Tu Travel Network, China Youth Travel Service, China Travel Agency Head Office, Shanghai Spring and Autumn Travel Agency, Guangdong Travel Agency, Shenyang Overseas International and other representative tourism enterprises and related media information, the overall situation of the Dragon Boat Festival holiday tourism market has risen steadily this year. Compared with the same period of last year, the willingness of domestic residents to travel has been significantly enhanced, and the passenger flow will increase; At the same time, the tourism prices of most routes increased year-on-year, but lower than this year's "May Day". It is expected that the Dragon Boat Festival tourism market will present the following characteristics:

First, the Expo tour is a hot spot, and coastal tourism is heating up rapidly.

According to the enterprise reservation information, the popular tourist destinations of the Dragon Boat Festival will include Shanghai, Sanya, Beijing, Hangzhou, Xiamen, Dalian and other cities.

Among them, the World Expo tour and the Jiangsu-Zhejiang tour will continue to become tourist hotspots, and Shanghai will once again become the most popular destination after May Day. The number of air tickets and hotel reservations to Shanghai will continue to be the first in the country, significantly exceeding other cities. It is expected that the Dragon Boat Festival Expo tour will reach an unprecedented peak of people flow. Driven by the Expo tour, Hangzhou, Nanjing, Suzhou, Wuxi and other major tourist cities in the Yangtze River Delta will also become hot spots. In addition, the seaside holiday tourism market is heating up rapidly, and Sanya, Xiamen, Qingdao, Dalian, Beidaihe and Zhoushan will become popular tourist destinations. While the Expo tour and seaside tour are popular, the tourist routes in southwest areas such as Guizhou, Yunnan, Guangxi and Sichuan are relatively dull.

Second, short-distance travel is still booming and the travel radius is further expanded.

During the small holiday, leisure tours, self-help tours, go on road trip, special tours and rural farm tours around large and medium-sized cities will remain the main market forces. At the same time, with the continuous increase of the capacity of high-speed rail and EMU and the improvement of expressway network, the travel radius is further expanded, and inter-city tour and inter-provincial tour will become the choice of more tourists.

Third, the Dragon Boat Festival theme folk products are more popular.

This year is the third year of the Dragon Boat Festival holiday, and the traditional tourism products are becoming more and more mature and rich. Combining dragon boat art, dragon boat festival culture, picking activities and family gatherings, a large number of unique folk cultural tourism activities have been carefully created. For example, many tourist attractions have recently launched sweet Dragon Boat Festival, Dragon Boat Festival picking, dragon and lion dancing and other projects, highlighting the theme of the Dragon Boat Festival. Sanya Tourism Network highlights the return of traditional culture and family ties, which will attract more tourists to participate.

Fourth, the overall growth of outbound travel.

As the summer vacation approaches, the outbound travel market will grow year-on-year around the Dragon Boat Festival holiday. The number of outbound tourists is expected to be the same as that of the May Day holiday. Short and medium-distance highways are popular, and the destinations are mainly Southeast Asia, Japan, South Korea, Hong Kong, Macao and Taiwan. The top gainers in popularity are: Taipei, Seoul, Osaka, Hokkaido, Jeju Island, Bali, Maldives and Hong Kong. Because this year's Dragon Boat Festival holiday is linked to the weekend, many residents choose to take vacations or paid vacations, which has driven the long-term market. Information from some travel agencies shows that the number of tourists to Europe has doubled.