How to do network marketing in tourism industry?

1. Create a website. Website is the main online channel for travel agencies to show their companies and products. Websites are divided into display type and marketing type. The exhibition type mainly shows the basic information content of travel agencies; Marketing is not only display, but also online booking and online payment of products. This phase of science and technology suggests that it is best to build a marketing website, taking into account the network optimization function, which is a travel agency website with relatively complete functions.

2. Open a Taobao shop. Taobao is the most famous shopping field at present. Travel agencies have also registered online stores on Taobao, selling air tickets, hotels, tourist routes, air tickets, car rentals and so on. Opening a shop on Taobao requires a deposit and an annual fee. , relatively high. But there are also many successful travel agencies.

3. Weibo Marketing. Weibo is one of the hottest social media today. Travel agencies can open an account in Weibo, add V, release your company's latest products in Weibo, get and draw prizes to attract fans and expand their influence.

4. wechat. Wechat is famous for its fast spread and convenience. Travel agencies can set up micro-signals for their own companies, tell tourists and friends about the micro-signals, and communicate with customers in the most convenient way.

5. Major social media. For example, register accounts in well-known domestic forums and social portals, and post posts to attract potential customers.

6.SEM promotion. SEM, that is, paid advertisements on major search engines, are charged according to the number of clicks. At present, Baidu's account opening fee is 6000 yuan, of which 5000 yuan is recharged and the technical service fee is 1000 yuan. At present, Qingdao Hailian Travel Agency is also doing Baidu's paid promotion, and the effect is also good. The key is to see how to operate.

7. mobile phone and app client. Mobile marketing has entered a white-hot stage. As a website, it has become necessary for customers to open and browse on their mobile phones. In addition, downloading the client is also a good way.

To do a good job in online marketing of tourism industry, we should also pay attention to several characteristics of online marketing of tourism industry:

(1) Cross-space Marketing

(2) Interactive marketing

(3) Heterogeneous marketing