Traditional Culture Encyclopedia - Travel guide - Summary writing of tourism activities
Summary writing of tourism activities
Summary refers to the written materials that social groups, enterprises, units and individuals review, check, analyze and evaluate after a certain period, a certain project or a certain work is completed, so as to affirm achievements, gain experience, find out gaps, learn lessons and have some regular understanding. Can enhance our ability to find problems. Let's write a summary for ourselves. How should I write a summary? The following is a summary of the travel activities I collected for you. Welcome to share.
Summary writing of tourism activities 1 1. Activity results:
This activity * * * sold several tons of Fang Shuijing, which gave rise to the name "Fang Shuijing Wine Tour".
During the period, the sales situation in each stage is as follows: 20xx sold tons on X-X-X-X, resulting in 25 tourist place names, and 20xx sold tons on X-X-X, resulting in tourist place names, and then applied for sales tons according to activities, resulting in tourist place names.
Second, the total cost of activities:
The audit procedure related to the activity approval fee is provided by the sales management department of our company.
Three. Summary of activity process:
The activity is in the peak season of liquor sales before the Spring Festival, and major liquor brands have summarized the activity process:
Carry out various promotional activities to attract dealers to stock up. After fully understanding the competition information and market information, our company also applied to the factory for a dealer purchase reward, in order to increase the cohesion between dealers at all levels and Fang Shuijing brand, and give back to the support of dealers at all levels for the development of each other's crystal brand over the years. After the activity began, dealers were actively stocking up and their sales enthusiasm was high. Compared with the sales data of the same period last year, sales in most markets hit new highs. In view of the great success of the activity, we had to apply to the factory for additional activity fees on 20xx x x to meet the needs of market sales.
1, promote the theme and creativity to strongly promote the target sales task. Complete the estimated sales plan 100% or even higher in local markets afterwards;
2. The promotion theme "Fang Shuijing Wine Tour" captures the market selling points and customer demand points.
3. The choice of promotion form is correct. In view of the economic situation and consumption power of Fang Shuijing dealers, we will decisively choose European boutique tours to meet customers' demand for quality tourism activities;
4. The arrangement of tourism activities is humanized. At present, our company has organized customers to participate in the "Fang Shuijing Wine Tour-Six European Countries Tour" in batches during the period of 20xx-x-x, and the activity has been a complete success. While visiting the beautiful scenery in Europe, customers have greatly deepened the feelings of the other crystal brands and stimulated the enthusiasm of dealers at all levels to distribute Fang Shuijing products. This activity has promoted the relationship between customers.
Fourth, suggestions:
At present, it has become an important position for high-end liquor competition. Liquor brands such as Guojiao 1573, Shede, Jiannanchun and Yanghe Dream Blue. In order to win the initiative in the fierce competition, everyone is constantly changing and strengthening their promotional activities. At present, the impact of competing products is increasing day by day, and the sales pressure is doubled. It is suggested that the factory increase its support for Henan's promotion activities and give more valuable guidance to our company's promotion activities to enhance the effectiveness of the promotion activities.
Writing methods of tourism activity summary 2 1. Activity summary is mainly divided into three parts:
Part I: Introduction to the activities.
1, activity theme
2. Forms of activities
3. Participants
4. Number of participants
5. Division of labor
6, activity work start and end time
7. Venue
Part II: Effectiveness of activities
1, expected target;
2. Actual results;
3. The most distinctive part of the activity (mainly referring to the form and result of the activity).
Part III: Thinking about activities.
1. What was the most successful activity? Please list some descriptions.
2. What are the shortcomings in the activity? What adjustments should be made? Please list some descriptions.
3 problems and ideas encountered in the activities, put forward their own views and opinions.
Second, the basic situation.
1, the summary of tourism activities must have an overview and a description of the specific situation, some simple and some detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, working environment and foundation of tourism work.
2. Achievements and shortcomings. This is the center of summary. The purpose of summing up is to affirm the achievements and find out the shortcomings. What are the achievements, how big, how to use them and how to achieve them; How many shortcomings there are, what aspects they show, what nature they are, and how they come from, we must make it clear.
3. Lessons learned. Once you do something, there will always be experience and lessons. In order to facilitate the future work, it is necessary to analyze, study, summarize and concentrate the experience and lessons of the past work, and rise to the theoretical level to understand. Future plans. According to the tasks and requirements of future work, draw lessons from previous experience, make clear the direction of efforts, and put forward improvement measures.
Third, write a summary of the problems that need attention.
1, we must seek truth from facts, our achievements are not exaggerated, our shortcomings are not narrowed, and we must not resort to deceit. This is the basis of analysis and learning lessons.
2. The organization should be clear. The summary is written for people to see. If it is not clear, people will not understand it, and even if they do, they don't know why, so the purpose of summary will not be achieved.
3, to tailor, the details are appropriate. Materials are essential and phenomenal; There are important things and minor things, so keep the essence in writing. The problems in the summary should be divided into primary and secondary, detailed, detailed and abbreviated.
★ Basic requirements for activity summary
1, summary must have an overview and a description of the situation, simple and detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, working environment and foundation.
2. Achievements and shortcomings. This is the center of summary. The purpose of summing up is to affirm the achievements and find out the shortcomings. What are the achievements, how big, how to use them and how to achieve them; How many shortcomings there are, what aspects they show, what nature they are, and how they come from, we must make it clear.
3. Lessons learned. Once you do something, there will always be experience and lessons. In order to facilitate the future work, it is necessary to analyze, study, summarize and concentrate the experience and lessons of the past work, and rise to the theoretical level to understand.
Future plans. According to the tasks and requirements of future work, draw lessons from previous experience, make clear the direction of efforts, and put forward improvement measures.
★ Matters needing attention in activity summary
1, we must seek truth from facts, our achievements are not exaggerated, our shortcomings are not narrowed, and we must not resort to deceit. This is the basis of analysis and learning lessons.
2. The organization should be clear. The summary is written for people to see. If it is not clear, people will not understand it, and even if they do, they don't know why, so the purpose of summary will not be achieved.
3, to tailor, the details are appropriate. Materials are essential and phenomenal; There are important things and minor things, so keep the essence in writing. The problems in the summary should be divided into primary and secondary, detailed, detailed and abbreviated.
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