What are the factors that influence tourists’ travel choices?

1． Tourism service factors. It includes source tourism service system, travel service system, destination service system and support service system. It mainly involves specific tourism services such as food, accommodation, transportation, travel, shopping, entertainment, consultation, information, reservations, tour guides, and after-sales services. The process nature of tourism products determines that the quality of tourism services is generated in the behavioral contacts and emotional exchanges between tourism enterprises and tourists.

2. Social support factors. Individual psychology and behavior are regulated and restricted by the social environment. The publicity and advocacy of tourism by society and the provision of certain conveniences will undoubtedly promote the formation of tourism trends. At the same time, social support has made tourism an important part of modern people's lifestyle. If you do not travel when you have the opportunity and conditions, individuals will not only feel external social pressure, but also internal psychological conflicts.

3． Personal psychological factors. Human behavior is the product of the interaction between personal characteristics and the environment. Personal psychological factors will affect how they understand and evaluate the tourism environment, and what decision-making criteria they hold, thereby affecting their tourism decisions.

4. Group support factors. An individual's psychology and behavior are affected both by the group to which they belong and by the reference group. Therefore, fashion, family, relatives and friends, etc., will all affect personal travel decisions. In tourism activities, in many cases the reference group has greater influence than the group to which it belongs.

5. Personal socioeconomic factors. The pressure of daily life, money, time and other factors are the basic constraints of modern tourism. For modern people, if they have money and time, the best way to relieve the stress of daily life is to travel.

6. other factors. It includes several factors that are difficult to attribute to other types, namely travel recommendations from relatives and friends, travel advertising, distance of travel destinations, etc. Quality of team tour guides: Tour guides are the front-line reception staff. The overall quality and service quality seriously affect the social reputation of tourism enterprises and are directly related to the image of a country or region. Personality charm is a magic weapon for infecting tourists. To lead a good team, a tour guide must have a certain prestige as a foundation. Prestige is formed by the personal moral quality and charisma of a tour guide, and charisma is the magic weapon that infects tourists.