Briefly describe the characteristics of tourism commodity market?

3. Features of tourist attractions (spots) products Besides the characteristics of general tourism products (comprehensiveness, non-storability, non-transferability, inseparability of production and consumption, and greater demand elasticity of other tourism industries), tourist attractions (spots) products also have the following characteristics:

Stability of the characteristics of scenic spots.

Whether it is a natural scenic spot, a cultural and historical scenic spot or a man-made scenic spot, as long as it forms its own characteristics, it will leave a long-term and stable impression on tourists and let them have a fixed understanding of the market. This fixed understanding will play two roles in scenic spot marketing. First, it shortens the purchase decision-making process of target customers, and can quickly put tourism consumption into intentional scenic spots. This is conducive to the marketing of scenic spots. Another function is that once the interest of the target customers shifts, the characteristics of the scenic spot will be dim immediately, which will not only be unattractive, but also show the market that the scenic spot is not what the customers want, which will have a counterproductive effect on the marketing of the scenic spot. According to this feature, tourist attractions (spots) should fully tap the service functions of scenic spots, and carry out marketing by constantly changing the activities of scenic spots, introducing new themes, extending the life of products, etc., so that the target customers can feel "the scenery remains unchanged and the feelings are always new".

[2] Product quality strongly depends on the community environment.

China's tourist attractions (spots) are all born out of local communities and are inextricably linked with them. When the interests of the community are consistent with those of the scenic spot, the community will assist the scenic spot to carry out business activities; When the interests of the community are inconsistent with those of the scenic spot, the community will destroy and hinder the operation of the scenic spot in various ways, increasing the difficulty and cost of the scenic spot. According to this feature, it can be solved in two ways. One way is to coordinate the relationship between the two under the leadership of local governments and carry out regional overall tourism marketing. Another way is to let the community participate in some business activities of the scenic spot according to market rules. Caohai Scenic Area in Guizhou, China is organically combined with poverty alleviation, education and environmental protection in the community. It develops tourism, pays attention to the improvement of population quality in the community environment, and realizes the good state of natural resource protection and sustainable economic development, which is worth learning. Tourism product is a kind of special product, which is not a concrete tangible product in material form.

Products, but intangible products with various services. Basic characteristics of comprehensive service products and particularity of tourism products

Situation, tourism products mainly have the following characteristics:

() l simultaneity of production and consumption

(2) invisibility

(3) comprehensiveness

(4) Non-storability

(5) The tourism market is a special service market, and the products and services it sells have special use value.

And its own characteristics, it is different from the general service market, with the following characteristics;

1. Compared with the general consumer goods market and the single service market, the tourism market has the characteristics of comprehensiveness and complexity.

2. The purchasing purpose of tourism market is neither for production nor for daily consumption, but for

Meet the material and spiritual enjoyment required by the special lifestyle of modern tourism.

3. In the whole process of realizing tourism, tourists should not only contact the tourism market, but also contact the consumer goods market related to tourism.

Field.

4. Another characteristic of the tourism market that is different from other markets is that the production and marketing cannot be directly connected.

5. Tourists purchase tourism resources, tourism facilities, tourism transportation and tourism services in the main source markets.

The utility and benefits provided,

6. Tourism products do not have storage capacity.

7. The seasonal differences in the tourism market are particularly obvious.