What does the market feasibility report of tourism product project mainly include?

First, the external environment analysis

The external environment includes two aspects: the macro environment and the industry environment. Details are as follows:

(A) the macro environment

The macro environment mainly includes the following five aspects:

1, political and legal environment

The main research contents include:

1) What is the political stability of this country/region? What is the government's credibility and ability to grasp the situation?

2) What are the incentives/preferential or restrictive policies/measures for investment in this country/region?

3) What are the laws and policies related to the industries involved in the project in this country/region? What is its policy orientation and future development orientation?

2. Economic environment

3. Social and cultural environment

4. Science and technology environment

5. Natural environment

(2) Industry environment

1, industry evolution

2. Industrial competition structure

3. Strategic population

(1) Competition among strategic populations

(2) Competition within strategic groups

From the analysis of the external environment, we can get the opportunities and threats of the market and the key factors for the success of the industry, and then provide foresight or subjective initiative for enterprises to seize opportunities, avoid blind impulses and subjective intuition, so that enterprises are no longer forced by the external environment to do what they should do in the process of project operation, but what should I do to adapt to the upcoming environmental changes and seize market opportunities. Change passive reaction into subjective initiative enterprise, and lay the foundation for enterprise success.

Second, the analysis of internal conditions

The analysis of internal conditions is mainly based on the analysis of the resources and capabilities of enterprises.

Resource analysis

1, tangible resources

2. Intangible resources

3. Human resources

Through the analysis of the above resources, we can understand the enterprise:

What resources are not fully utilized?

What are the advantages and high-quality resources of enterprises?

What resources do enterprises lack, but they can be improved by implementing certain measures?

Which resources are extremely consumed by enterprises and cannot be improved in a short time?

(2) Ability analysis

The capabilities of the enterprise include:

1, technical ability

2. Management ability

3. Marketing ability

4. Production capacity

Through the analysis of enterprise capabilities, we can understand:

What are the advantages and capabilities of enterprises?

What is the core competitiveness of an enterprise?

What enterprises don't have the ability now, but they can improve quickly through certain means?

What are the abilities that enterprises are extremely tired and can't improve or improve in a short time?

What is the core competitiveness? From the analysis of internal conditions, tell enterprises what they can and cannot do. What can and can't be done well? Let the enterprise understand what is the core competence and competitive advantage of the enterprise. Then warn the management team whether the enterprise has the basic conditions for the success of the project, or whether it can obtain the basic conditions for the success of the project through appropriate operations, so that the management team can understand whether it can seize the opportunity and promote the success of the enterprise.

Three. conclusion and suggestion