Traditional Culture Encyclopedia - Travel guide - The characteristics of the supply side of sports tourism market are as follows
The characteristics of the supply side of sports tourism market are as follows
Sports tourism market is an integral part of the whole commodity market, which is formed and developed with the development of sports tourism activities under the condition of commodity economy. Under the condition of modern market economy, it has developed into a world market with global scale.
From the perspective of economics, the sports tourism market is one of the commodity markets. It is the sum total of the exchange relationship between the supply and demand sides of sports tourism products. Because sports tourism products are mainly manifested as services, they are mainly traded through advertisements and sports tourism intermediaries or other sports tourism intermediaries.
From the perspective of marketing, sports tourism market refers to the actual buyers and potential buyers of sports tourism products, as well as the demand market of sports tourism products or the source market of sports tourism. The so-called real buyers of sports tourism products refer to those consumers who have subjective and objective conditions to participate in sports tourism; Potential buyers refer to those consumers who have the objective conditions to participate in sports tourism but have no desire to travel for the time being, or consumers who have the desire to travel but do not have the objective conditions to travel for the time being.
Market elements of sports tourism;
1, elements of sports tourism resources.
Any market has its specific elements, and the sports tourism market is no exception. These factors are the subjective and objective conditions for the formation of sports tourism market, and they are also the subject, object and carrier of sports tourism.
2. Facilities elements of sports tourism.
Sports tourism facilities include tourist vehicles and transportation equipment, tourist hotels, tourist hotels, shops that supply tourist goods, facilities for tourists to exercise and entertain, and various facilities prepared to meet the different needs and hobbies of tourists.
For example, snowboarders need skis, cable cars, ski suits, first aid equipment, etc. Mountaineering clothes, camping tents, special foods and drinks needed by mountaineering tourists; Water sports must have rowing boats, rowing boats, windsurfing, water skis, motorboats, surfboards, lifeboats, ambulances and other equipment. These facilities are necessary to receive tourists. Whether the sports tourism facilities are complete, practical and thoughtful in service marks the developed degree of the sports tourism market and is the hardware condition standard of the sports tourism market.
3. Spatial scope and time selection of sports tourism market.
Sports and tourism are spatial in nature first. Therefore, it is one of the important conditions for developing the sports tourism market to choose the right space and determine the right sports tourism location.
4. Service elements of sports tourism.
Service is particularly important in the development of tourism. Sports and tourism are high-grade consumption and enjoyment of human beings. Sports tourism is a kind of consumption behavior after people's living standards reach a certain standard. Therefore, people's life behavior itself needs comprehensive, meticulous and high-quality services.
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