How to tap market potential

How to tap market potential

How to tap market potential. Market potential refers to the calculation of the value that market demand can achieve in the market environment, fully tapping the domestic market potential, and expanding products. Sales volume and improve corporate efficiency. So let’s take a look at how to tap market potential. How to tap market potential 1

First, improve the quality of supply and increase effective supply. With the development of the economy and society and the increase of per capita income level, consumer demand has become more and more individualized and diversified. The consumption structure of residents has gradually changed from survival-oriented to development-oriented and enjoyment-oriented consumption. The overall consumption upgrading trend is obvious.

To unleash the market potential of domestic demand generated by consumption upgrades, we need to continue to deepen supply-side structural reforms, adhere to reform and innovation as the driving force, improve the adaptability of the supply system to domestic demand, and promote the improvement and expansion of consumption.

In the field of commodity consumption, enterprises are encouraged and supported to increase technological innovation, strengthen the resilience of industrial and supply chains, promote the transformation and upgrading of industrial structure, increase the supply of high-quality products, reduce low-end ineffective supply, and promote the optimization and upgrading of existing supply.

In the field of service consumption, consumer demand in education, culture, tourism, elderly care, sports and other aspects has increased significantly. Especially when new business formats and new models such as live streaming and telemedicine are accelerating the development, efforts must be made to improve the The level of high-end service consumption and supply will promote the innovative development of incremental supply.

In areas that are closely related to people’s livelihood and well-being, such as education, medical care, and elderly care, public consumption needs to be reasonably increased to further reduce household expenditure uncertainty so that people can Consumption, dare to consume, willing to consume.

Second, expand rural consumption and stimulate the vitality of the rural market. According to data from the National Bureau of Statistics, the actual growth rates of per capita disposable income of urban residents and rural residents after deducting price factors in the first half of 2021 were 10.7% and 14.1% respectively, and the income growth rate of rural residents continued to be higher than that of urban residents.

The per capita consumption expenditure of urban residents and rural residents was 14,566 yuan and 7,464 yuan respectively, with actual growth rates of 16.0% and 19.7% respectively. The consumption growth rate of rural residents was 3.7 percentage points higher than that of urban residents, showing that rural residents The consumer market has strong development potential.

The trend of rural consumption upgrading is obvious, which is not only reflected in the increase in total consumption, but also in the pursuit of consumption quality. In recent years, with the promotion of home appliances going to the countryside and the release of policy dividends, farmers' demand for green, smart, environmentally friendly, and healthy large-scale consumer goods has continued to grow. The purchase and replacement of durable consumer goods such as automobiles, high-quality home appliances, and health commodities have Demand will become a new growth point for rural consumption.

To expand and cultivate rural consumption, the focus is on accelerating the integration of county and rural e-commerce systems and express logistics and distribution systems, opening up blockages in the circulation of factors, commodities and services between urban and rural areas, strengthening rural circulation infrastructure, and building A three-level modern commercial circulation system in rural areas that combines county (district) level logistics distribution centers, township e-commerce logistics service stations, and village-level e-commerce logistics service outlets to build rural agricultural products "into the city" and urban industrial products "into the countryside" "The two-way channel promotes the formation of an integrated development situation between urban and rural areas where industry and agriculture promote each other and complement each other's advantages.

Third, advocate a healthy consumption concept and form a good consumption atmosphere. With economic and social development and changes in consumption concepts, more and more people are engaging in debt consumption and advanced consumption. According to the "China Leverage Ratio Report 2020", the leverage ratio of the residential sector in 2020 was 62.2%, an increase of 6.1 percentage points from the previous year, and has continued to rise for 12 consecutive years.

In addition, some unhealthy and irrational consumer demands are not conducive to the stable development of the economy and society. In some rural areas, "exorbitant betrothal gifts" and numerous favor banquets have placed a heavy financial burden on farmers. Therefore, it is necessary to carry out publicity and education on correct consumption concepts for different groups to promote the formation of a good atmosphere of scientific and rational consumption in the whole society.

Fourth, optimize the consumption environment and improve the regulatory incentive mechanism. To tap the potential of the domestic market and increase effective supply, we must focus on creating a safe and secure consumption environment and improve the supervision and incentive mechanism for the entire process from production to consumption.

From the production side, only by strengthening product and service quality supervision and resolutely cracking down on counterfeiting, shoddy manufacturing, substandard goods and other violations of market order can we gradually create a new high-end and high-quality image of domestic brands and attract consumers. The purchasing power lost overseas is returning to China at an accelerated pace.

From the consumer side, establishing and improving the consumption information sharing mechanism can reduce the information asymmetry between the two parties. In addition, improving laws and regulations related to consumer rights protection and improving the efficiency of handling consumer complaints and disputes will help improve consumer satisfaction. How to tap market potential 2

Develop urban and rural consumer markets

“Among them, in terms of developing urban and rural consumer markets, Chongqing will adapt to the requirements of quality, intelligent, green, personalized and international consumption. In line with the trend of cultural upgrading, we will implement the "eight major actions" of quality improvement, digital empowerment, green health, market segmentation, international expansion, scene optimization, smooth circulation, and inclusive enjoyment to create new retail, new food, new night views, new Business districts and new cultural tourism consumption scenes,” Zhang Zhikui said.

At the same time, Chongqing will also strengthen the "three major supports" of fiscal and taxation financial policies, residents' spending power, and consumer rights protection, improve urban consumption supply, release rural consumption potential, continue to optimize the consumption environment, and promote consumption Improve quality and expand capacity, and effectively connect the consolidation and expansion of poverty alleviation results with rural revitalization.

Build a consumption upgrade platform

In terms of building a consumption upgrade platform, Chongqing will, on the one hand, promote the development experience of Jiefangbei National Demonstration Pedestrian Street, promote the pilot project of municipal pedestrian street renovation and upgrading, and carry out demonstration pedestrian streets ( Business districts) and the creation of characteristic neighborhoods, upgrade traditional business districts such as Guanyinqiao, Yangjiaping, Nanping, and Sanxia Plaza, enhance the vitality of emerging business districts such as Daping, Jinzhou, and Jiazhou, and enhance the characteristics of Hongyadong, Ciqikou, and Jiujie. Improve the quality of neighborhoods and cultivate characteristic famous streets, famous towns, famous stores and famous enterprises;

On the other hand, Chongqing will improve the development of night-time economy, strengthen the construction of night-time consumption clusters, and create a "two rivers and two rivers" The "Four-Strait" nighttime economic core area sings the "Chongqing that never sleeps" brand. Organize and plan consumption promotion activities with the theme of "Love Chongqing", and create brands for consumer activities such as the Chongqing Nightlife Festival and the China (Chongqing) Hot Pot Food Culture Festival.

Promote the upgrading of traditional consumption

In terms of promoting the upgrading of traditional consumption, Chongqing will support the recovery and development of the catering industry, create gourmet landmarks, create gourmet brands, boost catering consumption; expand automobile consumption, Encourage cars to be sent to the countryside and trade in old cars for new ones, implement the policy of comprehensively canceling the restriction on the relocation of second-hand cars, and improve the scrapped car recycling system. Actively develop the automobile aftermarket such as automobile maintenance, repair and insurance; encourage the development of a new model of "Internet + waste material recycling", promote the consumption of updated household appliances and furniture, and support the consumption of green smart appliances, environmentally friendly furniture, home decoration, etc.

Accelerate the cultivation of new consumption

In terms of accelerating the cultivation of new consumption, Chongqing will accelerate the integrated development of online and offline consumption, support the innovative transformation and cross-border integration of physical retail, and explore the development of smart shopping malls, New retail such as smart supermarkets and smart restaurants will encourage the development of consumption models such as online ordering, contactless delivery, takeout, and group meals; carry out a three-year campaign to brand convenience store chains; promote green consumption and create green shopping malls, green restaurants, and diamond shops. Class-level restaurants; develop new business formats such as service consumption, leisure experience consumption, customized consumption, information consumption, and health care consumption.

Improve the modern commercial and trade circulation system

In terms of improving the modern commercial and trade circulation system, Chongqing will accelerate the transformation and development of the commodity market, cultivate a tens of billions of large markets, and Billion-level market clusters, upgrade and improve infrastructure such as agricultural product circulation networks; cultivate and strengthen circulation entities through measures such as cultivating key commercial circulation enterprises, introducing leading international and domestic enterprises, and encouraging qualified circulation enterprises to go public.

At the same time, we will build an efficient distribution system in urban and rural areas, promote the interconnection of farmers and businesses, establish a long-term mechanism for docking production and marketing, and actively develop modern supply chains. Accelerate the construction of the business credit system, strengthen the construction of industry standards, and consolidate the basic support for internal circulation. How to tap market potential 3

1. Analyze contradictory phenomena to explore entrepreneurial opportunities. For example, most of the services and products provided by financial institutions are only targeted at large professional investors, but the general investing public, who account for 70% of the market's funds, have not received due attention. Such contradictions show that the product market that provides investment services to the general public will have great potential.

2. Analyze special events to explore entrepreneurial opportunities. For example, a blast furnace steelmaking plant in the United States had to purchase a mini steel furnace due to lack of funds, and then unexpectedly the profit rate of the latter was higher than that of the former. After further analysis, it was discovered that the structure of the U.S. steel market has changed. Therefore, this steel mill will focus its future investment on mini-steelmaking technology that can quickly respond to market demand.

3. Analyze the changing trends of industry and market structure to explore entrepreneurial opportunities. For example, in the trend of privatization of state-owned enterprises and open market free competition in public sector industries, we can explore numerous entrepreneurial opportunities in the transportation, telecommunications, and energy industries. Many new entrepreneurial opportunities can also be found in the knowledge economy program just launched by the government.

4. Analyze work procedures to explore entrepreneurial opportunities. For example, in the global production and logistics system process, you can discover a lot of entrepreneurial opportunities in information services and software development.

5. Analyze changing trends in demographic data to explore entrepreneurial opportunities. For example, the rapid increase in single-parent families, the trend of women's employment, the phenomenon of an aging society, changes in education levels, the expansion of young people's international outlook... will inevitably provide many new market opportunities.

6. Generate new knowledge to explore entrepreneurial opportunities. For example, when human genetic images are completely decrypted, it can be expected that it will inevitably bring about many new business opportunities in the fields of biotechnology and medical services. Although a large number of entrepreneurial opportunities can be discovered through systematic research, the best ideas still come from the long-term observation and life experience of entrepreneurs.

7. Explore entrepreneurial opportunities through changes in values ??and cognition. For example, changes in people's understanding of dietary needs have created emerging industries such as the gourmet food market and the health food market.