Desert Tourism Project Planning —— A Case Study of Desert Tourism Project Planning

1. Planning case of desert tourism project

Happy Valley Group is an innovative cultural tourism industry development platform under OCT Group, a leading cultural tourism enterprise in China, and a pioneer and leading enterprise of China theme park. Happy Valley Group is committed to the construction and operation of chain theme park products such as Happy Valley and Maya Beach Water Park, and constantly improves the professional and standardized management level; Constantly cultivate the core competitiveness under the innovative mode, and carry out planning consultation, management output and investment for theme parks at home and abroad. Finally, make the brand and industry of Happy Valley bigger and stronger, and build the most powerful theme park group.

2. Desert activity planning scheme

In 2000, AyaadAggari was not the leader of the Mujahideen, he was a completely different person.

In June, 5438+in the same year 10, Gary invited Tuareg musicians such as IbrahimAgAlhabib, the lead singer of Tuareg band tinariwen, to come to Maliki, a desert in northern Darfur, to participate in Tuareg folk festivals and perform.

2,000 herders came from all directions, gathered in the red Isaiah skirt between the mountains and sand dunes as a three-day carnival, racing camels and listening to local traditional music, most of which were filmed by national television.

MannyAnsar, Toure's music producer, participated in this nomadic carnival. He later recalled that there were almost no foreign tourists at that time, but for him, the festival inspired a three-day concert later, which he called Celtic Festival.

In 200 1 year, Ansar and several Tuareg planners initiated and organized a carnival with live performances and camel races in the northern desert of Kidal. Gali provides security for the festival.

Desert carnival night

Two years later, Ansar was able to take full charge of all the affairs of the festival and changed his address to Esakana near Timbuktu. Forty miles to the west, it has beautiful scenery, undulating white sand dunes and a long history. It is also a member of the Ansar tribe.

Thanks to his ingenious marketing strategy and the visit of famous western musicians, it began to attract a large number of tourists from all over the world. It can be said that the music festival has enjoyed an international reputation since its establishment and has long been a symbol of hope in Africa. Robert plante, one of the founders and lead singer of led zeppelin, took the stage with Tarrywin in 2003, and then improvised by a campfire with Ali Falca Toure, known as the "father of desert blues", causing a sensation in the western media. Three years later, Toure died of cancer. Pelant told Rolling Stone magazine: This is an enlightening journey and the most enlightening experience in my life. It taught me to be modest.

Robert plant released the album "66 to Timbuktu" that year, which included 35 songs of his trip from 1966 to Timbuktu, so as to review his music career. It was the trip to Timbuktu that inspired this album.

In the following years, the guitarist and lead singer Manlucho from the French Basque region and Damon alban, the lead singer of the British pop band Blur, performed on stage one after another. Other visiting celebrities include: Ethiopian supermodel Leah Cobed came to shoot a blockbuster for Vogue magazine; In 2006, the Moroccan princess came here to give prizes to the winners of the camel race. Put down the halberd, pick up the guitar, democracy and prosperity, music unite the country. TomFreston, the founder of MTV, said this in Vanity Fair magazine. In 2007, he visited Esakana with Static Prevails and Chris Blackwell, the founder of IslandRecords.

The music festival brings infinite vitality and attracts foreign tourists to northern Mali. Saharawi witchcraft, world music and people from different cultural backgrounds make the three-day music festival irresistible. This is the only place in the world where West African bards are also singers and storytellers. Tuareg blues singers can share their rewards with robert plant. In 2008, American journalist James Truman wrote this in a long article about Mali Music Festival.

However, at that time, the media seemed to be immersed in Woodstock Music Festival, and Africa did not notice more and more danger signals. The mediator of the Tureg tribe warned Ansar that al-Qaeda in the Maghreb hated the festival and thought it must be eliminated. These mediators told Ansar through the Tuareg patriarch, forcing him to improve security arrangements during the event and always pay attention to his own safety.

3. Case study of desert tourism project planning

Introduction of Kubuqi Desert Scenic Spot in Ordos: Kubuqi Desert is the seventh largest desert in China. The scenic spot here is Xiangshawan, a national AAAAA-level scenic spot, which is the largest desert resort for leisure and cross-country in China.

: 4. Feasibility project of desert tourism

1. There are many sandstorms in the desert in spring and summer. Wear windproof clothes and gauze towels; The temperature difference between day and night is large throughout the year, and winter clothes are prepared at night; There is plenty of sunshine and strong ultraviolet rays during the day. You can wear sunscreen, sunglasses and a sun hat on your face (press a thin handkerchief behind the hat to prevent sunburn on your back neck); It is best not to apply sunscreen on it, or the dust raised by the breeze will stick to your skin and it will be difficult to clean it. So wear light-colored long-sleeved sweat-absorbent clothes to protect yourself from the sun.

2. The best season for desert tourism is from May to 10 every year, and the best season is from June to September. The best season for hiking in the desert is from September to October.

3. To participate in desert tourism projects, we should listen carefully to the arrangement of the staff, master the essentials, and avoid unnecessary dangers. When surfing on a desert off-road vehicle, you should fasten your seat belt, hold the inner handrail with both hands, look straight ahead as far as possible to grasp the swinging direction of the vehicle, and follow the driver's safety tips. Patients with heart disease and hypertension, it is best not to participate in such programs.

The sand in the desert is different from the sand on the beach. This is very fine dust, which can be carried away by breeze or footsteps. Therefore, when using precision tools such as cameras, video cameras and mobile phones, we should pay attention to protection. It is best to put it in a sealed bag to prevent sand from entering and being damaged.

There is a great temperature difference between day and night in the desert. If you spend the night in the desert, you should bring enough clothes and drinking water, and prepare eye drops, antibacterial and anti-inflammatory drugs, cold medicines and other commonly used drugs. You should eat more fruits. When walking in the desert, you should wear light and breathable high-top sports shoes to prevent sand from entering the shoes and affecting walking; It's it's not suitable for summer.

5. Desert expansion project scheme

Method of opening desert map (1)

Let's look at the first one first, join the joja members. Looking for joja supermarket;

The salesgirl on the left sells things there. We look for the man on the right and talk to him.

Pay attention here. Look at this sentence. This shows that if you join the joja membership, the house in the old community can't provide sacrificial function, so it becomes a jojas warehouse. So you can only choose these two lines. Everyone should think about it.

Need 5000g, choose willing;

26. Planning scheme of desert tourism project

On August 18, 2008, desert park, the country of Baiji Beach in Lingwu, officially opened its doors to welcome guests. The two-month Baijitan International Desert Tourism Festival and a series of global tourism activities have also been launched.

7. Case of desert development

Saihanba is located in the north of Chengde City, Hebei Province, on the southern edge of Hunshandake Sandy Land in Inner Mongolia. There were dense forests and many animals in history. Later, due to excessive logging, the land became more and more barren. In 1950s, Saihanba has become the sand source of sandstorm, and it is a hard bone to control desertification in China.

Since the establishment of Saihanba Mechanical Forest Farm in Hebei Province for 59 years, three generations of Saihanba people have worked hard for a long time, made great efforts, and continued to carry out afforestation and greening, thus overcoming the technical difficulties in desert sand control. The forest coverage rate has increased from 12% to 82% at present, and the total forest stock in the forest farm has reached103600 cubic meters, storing 284 million cubic meters of water every year and sequestering 860300 tons of carbon, which has created a miracle of the earth that wasteland turns into forest and creates forests.

8. Planning scheme of desert ecotourism

1. Airspace Desert Hotel: pure Arabic style.

In the west of Abu Dhabi, the largest emirate in the United Arab Emirates, there is a vast and spectacular sand sea-Liwa, which is a tourist attraction in the Arab region. There is the highest dune in the world-Lu Bouhali Dune. The Desert Hotel is located in the center of Riva. Some people say that this hotel is a miracle of gold and imagination. It is located in a quiet valley, surrounded by awesome sand dunes. From a distance, it looks like a mirage, and the camel rider seems to come from a fantastic dream. In the hotel, antique or modern pottery bottles, cushions, copper plates and lamps are carefully placed everywhere, which is extremely exquisite and full of amorous feelings.

2. Atacama Desert Hotel: Professor Du loves stargazing.

The hotel is located in Atacama Desert. With traditional adobe walls, the hotel is hidden next to the Quedo site in Dayan Moutain and pre-Columbian times. The adobe wall in Atacama is made of local dry soil mixed with camel hair and camel bran, which is durable, breathable and heat-insulating. All the decorations in the room are based on local bits and pieces: antique tapestries collected from all over the Oti Planot Plateau; Sculptures made by local craftsmen; The patterns of wall decorations are all local symbols; The table made of old door panels gives enough respect to plateau culture and aesthetics, and also creates an intimate and warm space.

3. Egypt Eco-Hotel: Be a comfortable primitive man.

The amazing desert ecological hotel is located in the beautiful oasis of Egypt, at the foot of the mysterious white mountain. It has 40 gorgeous rooms, each with unique design and decoration, unique furniture, made of high-quality raw materials by talented local craftsmen. The hotel has no electricity, no front desk or even a door. When you enter the guest room, you will look at it. An unprepared friend might expect you to turn around and leave. It is too rough, not to mention the horizontal and vertical angles. No, I don't even have a normal room. It can give you the most complete relaxation, but its isolation may greatly exceed your expectations.

4. Amangiri: A Pearl in the Desert

At the junction of Utah, Colorado, New Mexico and Arizona, it has the most dreamy landscape in America. Its deep valleys and towering plateaus were once home to Navajo and Hopi tribes, but now it has become the second Oman resort in the United States after Oman Ghani in Jackson Hole, Wyoming. Amangiri put a lot of effort into the design of the room. All the bathtubs in the room face the beautiful scenery, making bathing the most beautiful and comfortable enjoyment. Simple room design, large panoramic glass windows, open restaurant kitchen, and a complete yoga room, spa and outdoor swimming pool.

5. Desert Cave Hotel: Paradise in the Desert

Cooper Petty, located in the outback of Australia. Because the surface temperature is as high as 40 degrees Celsius, the residents here began to spend their summers underground 100 years ago. Until 198 1, a villager had a great idea and hoped that tourists from all over the world could experience this underground life, so 1988 gave birth to the hotel. The hotel is divided into above-ground part and underground part. Even in the hot desert area, you can enjoy a cool holiday. In addition, the hotel also provides a spa area and a cave swimming pool, which is probably difficult to replicate.

6. Desert camps in Morocco

Moroccan desert camp is an ideal place to enjoy the desert scenery around Marrakech. This is a luxurious camp, located in the dry Agafido rocky desert. There are several luxurious desert hotels in Morocco, but in recent years, this hotel has become one of the best hotels to replace Morocco's Sahara desert camp, which requires you to walk in the desert for a day. The camp is only 45 minutes' drive from downtown Marrakech, which is convenient for you to visit Marrakech and enjoy the sunset scenery of the famous Atlas Mountains.

7. Namibia Desert Hotel

Namibia Desert Hotel is 57 miles from Nano Desert, the oldest desert in the world. The whole hotel is completely composed of glass and stone, which is organically integrated with the desert landscape. Each cabin has an open balcony, a small private swimming pool, a retractable skylight above the bed, and a comfortable fireplace in the guest room. The public space includes a gym where you can watch the sunrise, a swimming pool with unlimited running water and an interactive kitchen. There are two ways to get to this hotel, either landing on a private airstrip by private jet or driving a four-wheel drive car. The desert hotel also provides some tourist activities for guests, such as desert guide, star watching and well-planned local food picnic in sand dunes.

8. Amanjili Resort, Utah

Oman Giri Hotel (or Resort) is a quiet and luxurious place, covering 600 acres, located in the desert of southern Utah. Located in the center of the National Canyon, the resort is surrounded by unique and charming rock formations, including the Grand Canyon, Monument Valley, Stairs and Zion National Park. As the hotel is located in a remote area, the entertainment provided by the hotel includes guided hiking in the desert, horseback riding and relaxing by the swimming pool. The hotel also provides yoga instruction, Turkish bath and massage SPA services, so that you can completely relax in the spa. This hotel provides a full set of meals. In the dining room, you can sit in front of the French window and enjoy the magnificent scenery while tasting traditional western food.

9. Wadi Lahm luxury camp in Jordan

Inspired by the local lifestyle and traditions, WadiRam luxury camp in Jordan hopes to show the guests the essence of Bedouin culture and teach them to live in the pasture in the middle reaches of Jordan desert. The camp is only a short drive from Petra, and there are 25 luxury tents, each with a king bed. Guests can also choose 1 1 bubble house, and the transparent roof design can stare at the sky. The evening experience includes carefully selected traditional tabor wines, hummus and local snacks, and then guests sit around the fire to listen to Bedouin stories, listen to music and play games. The camp is an excellent place for new friends to experience the local lifestyle.

10. UAE Desert Hotel

It is only 45 minutes' drive from Abu Dhabi Airport, and it is a real desert oasis. Guests can stay away from city life, enjoy food in the hotel's sAlHadheerah restaurant, take archery lessons, and then visit the Falcon Exhibition. The hotel provides desert guides, so guests can enjoy the wild Arabian antelope. The hotel's service guide will point out the best places to explore the most beautiful spots and enjoy the sunset. The resort has seven bars and restaurants, each focusing on the unique elements of local cuisine. You can taste the Middle East Cheese Lounge in the romantic candlelight atmosphere of the hotel, and the restaurant in the hotel also offers North Indian flavor. Sspa Hotel makes you relax.

9. Desert tourism project planning case sharing

The best seasons for desert tourism are May-10, June-September and 9- 10.

Desert mainly refers to the barren land where the ground is completely covered with sand, plants are scarce, rain is scarce and the air is dry. Desert, also known as sand curtain, is an arid and water-deficient area with few plants. Deserts are mostly beaches or dunes, and rocks often appear under the sand. Some deserts are salt flats without any vegetation. Generally speaking, deserts are aeolian landforms.

Sometimes there are valuable mineral deposits in the desert, and many oil reserves are found in modern times. Desert residents are few, and resource development is relatively easy. The desert climate is dry and it is also a paradise for archaeologists. Many human cultural relics and earlier fossils can be found.

10. Desert tourism development

The key to desert control is to prevent wind and fix sand, protect existing vegetation, cultivate desert plants in a planned way in desert areas and build sand-fixing forests. Generally, low shrubs or herbs are planted on windward slopes of sand dunes to fix loose sand grains, and tall trees are planted in low-lying areas of leeward slopes to prevent sand dunes from moving.

Desert control is still a worldwide problem. Different places have different desert causes and different desert control methods.

First, for desert, Gobi and extremely arid areas, it is not suitable for treatment at present, and the focus is on prevention and protection to minimize man-made damage.

Second, for sand areas, desert oases, etc. On the premise of rational development and utilization of water resources, we should adjust measures to local conditions, give priority to grass, give priority to grass irrigation, and mix grass with forest to carry out ecological restoration projects, supplemented by agriculture and animal husbandry construction.

Desert control is to curb the spread of desert through technical means such as water control. The main causes of desertification expansion are unreasonable human activities, drought and water shortage, sparse vegetation and wind power generation. Therefore, if we can find a breakthrough to alleviate the shortage of water resources, increase the surface vegetation in desert areas and reduce the role of wind power generation. Desert control can be easily solved.

Extended information:

Water and sand control includes the following ways:

Make full use of seasonal water resources in northern desert areas. Northern Xinjiang, Inner Mongolia and other areas are rich in winter rain and snow resources. By building desert reservoirs and underground culverts, winter snow and water can be stored in sandy reservoirs to raise the groundwater level and extract and utilize it if necessary.

Looking for groundwater resources. Due to the different terrain, altitude and other factors, some places are rich in groundwater, so it is necessary to make full and rational use of local limited resources to meet the emergency water demand of people, animals and plants.

South-to-North Water Transfer Project. The water from the Yangtze River is used to irrigate the land in the lower reaches of the Yellow River, and the water from the Yellow River is used to solve the drought in Inner Mongolia. At present, although China's South-to-North Water Transfer Project has achieved initial results, it still needs to increase investment to solve the uneven situation of drought and flood as soon as possible.

In the upper reaches of the Yellow River, gradually build livestock reservoirs, raise water levels, expand storage capacity, and build pumping stations to make the vast desert as humid as possible. I don't think so. Turning the desert into a granary is a dream.

Bohai sea estuary project. The whole project covers eight deserts in western China. In my opinion, if the project is successfully implemented, it will not only greatly promote the greening of the desert, but also make the introduced seawater evaporate in summer, and the formed water vapor will be superimposed with the invading summer monsoon, increasing the total amount and probability of precipitation in the northwest desert and surrounding areas, thus playing a lasting role in improving the ecological environment in these areas.

The main ways of desert sand utilization are:

Preparation of sintered brick from desert quartz sand. Hao, Wu Berlin, Yang Yuntao, etc. The preparation of sintered brick with fly ash and desert quartz sand as main raw materials was studied. The results show that the compressive strength of the sintered brick prepared by this method reaches 19.56MPa, which meets the requirements of the national standard MU 15 grade sintered brick and has good economic and social benefits.

Using desert fine sand to produce foam concrete. Song Xuhui, Hou, Yang Shuxin, etc. The research on the production of foam concrete with desert fine sand shows that:

Directly using desert fine sand, ordinary cement, foaming agent and other materials to produce foam concrete, all the indexes of the products can meet the national requirements, and then compounding with some materials to make building bricks can meet the national three-step energy-saving requirements, which can turn waste into treasure in areas rich in desert resources.

Sand control method has two advantages in desert control: on the one hand, it can reduce the amount of sand used in desert, and using gravel bricks as concrete will produce economic benefits; On the other hand, by using bricks and concrete, sand barriers are built in desert areas to slow down the role of wind power in the process of desertification.

1 1. A case study of desert tourism project planning

The first step is to look at other people's previous plans. In fact, tourism planning is just like the previous eight-part essay, at least most of it is like this. The first is the analysis of basic conditions, including resources, location, climate, environment and economic development.

Next is market analysis, including market demand analysis and market supply analysis. Sometimes SWOT analysis is needed.

The third is to put forward the tourism theme image of the scenic spot, including propaganda slogans and current development.

Fourth, carry out functional zoning and divide different functional areas or functional areas. The function of each fu

Fifth, tourism product planning, that is, what projects are there in a scenic spot. These projects must be determined according to the previous basic analysis, market analysis and theme image. They must conform to the local resource conditions, consumption level and tourism image. For example, the scenic spot is located in the desert area, which is definitely not suitable for large-scale water sports, but it is more suitable to think of desert rally and sand therapy. At the same time, see if there are such projects in the surrounding scenic spots. If others do well.

Sixth, infrastructure planning, including the planning of water, electricity, transportation, communication and other facilities necessary for the development of scenic spots, such as whether it is necessary to build a first-class tourist highway and how to lay the power grid to meet the needs of scenic spots.

Seventh, investment benefit analysis. Party A (scenic spot manager) needs to know whether they can make money by investing in this scenic spot, so they need to give the estimated cost, payback period and so on of each project.