2022 Ganzhou City Measures to Promote Dragon Boat Festival Holiday and Summer Tourism Consumption

Ganzhou City has introduced measures to support the promotion of Dragon Boat Festival holiday and summer tourism consumption

(1) Preferential policies for scenic spot tickets

From June 3rd to 5th, the city State-owned 4A-level and above scenic spots implement a no-ticket policy for tourists from all over the country. From July 1st to August 31st, students, retired soldiers, teachers, and medical staff across the country can enjoy the city's state-owned 4A level and above scenic spots free of charge policy with relevant certificates. Encourage private scenic spots to carry out ticket reduction and discount promotion activities for tourists.

(2) Strengthen event planning to warm up the market

The municipal level held an all-media promotion meeting of "Come to Ganzhou to Enjoy a Beautiful Journey", Dragon Boat Festival Ganzhou delicacies, and live broadcast of new discoveries in B&B stores At the promotion meeting, all counties (cities and districts) should aim at the Dragon Boat Festival holiday and summer vacation, promote local scenic spots, rural tourist spots, characteristic neighborhoods, cultural venues, etc. to carry out rich and colorful cultural tourism activities, and actively plan parent-child tours, rural tours, and self-driving tours. and other high-quality products and lines, strengthen publicity through multiple channels to attract popularity. In the "going out" approach, Ganzhou cultural tourism promotion conferences were held in Shenzhen and Guangzhou, and local travel agencies and tourism associations were connected to guide group tours to Ganzhou to make the summer tourism market popular and prosperous.

(3) Continue to promote travel agencies to stimulate the local tourism market

From June 1st to August 31st, organize tourist groups for local travel agencies, with the number of tourists in each group being 20 (inclusive) ) For the above tours to at least one paid 3A level and above scenic spot (including Fantawild Oriental Yuxiao Theme Park), the travel agency will be rewarded 15 yuan per tourist. If the accommodation is arranged for 1 night or more, an additional 10 yuan per person will be added to the reward. Yuan. The accounting method for study or red training teams organized by travel agencies is based on 3 people converted into 1 person. The application materials must provide team information, scenic spot tours and other vouchers entered into the national tourism supervision service platform. ***A total of 3 million yuan in bonus funds will be arranged, which will be distributed in order of application time.

(4) Actively expand surrounding markets to promote attracting tourists to Jiangxi

On the basis of implementing the 2022 attracting tourists to Jiangxi project mainly targeting the tourist source market of the Guangdong-Hong Kong-Macao Greater Bay Area, supporting supporting The policy for attracting tourists to Ganzhou during the summer period is launched. From June 1st to August 31st, travel agencies organize group tourists from Longyan, Xiamen, Fuzhou, Quanzhou, Chenzhou and other cities to come to Ganzhou and stay for more than 1 night (inclusive) in Ganzhou city. Touring 2 or more paid AAA-level tourist attractions (including Fantawild Oriental Yuxiao Theme Park), flight tour groups of more than 30 people (inclusive), special train groups of more than 300 people (inclusive), and self-driving tour groups of 50 people (inclusive) For bus tour groups with more than 200 people (inclusive), each group will be rewarded at RMB 80 per person. The accounting method for study or red training teams organized by travel agencies is based on 3 people converted into 1 person. If the travel agency has organized more than 1,500 tourists (inclusive) (the number of study or training groups has reached more than 4,500 people), the group award will be increased by 10 yuan per person or 90 yuan per person. The application materials must provide team information, scenic spot tours and other vouchers entered into the national tourism supervision service platform. ***A total of 2 million yuan in bonus funds will be arranged, which will be distributed in order of application time.

(5) Actively carry out OTA platform marketing

Cooperate with Ctrip Group to launch the Ganzhou Culture and Tourism Planet flagship store on the Ctrip platform to provide tourists with featured product recommendations, travel information inquiries, Cultural tourism product booking and other travel services. A customized Ganzhou blind box marketing campaign has been launched. Tourists who book the Ganzhou high-speed railway through the Ctrip platform will have the opportunity to draw Ganzhou blind box products, which are not limited to train ticket discounts, scenic spots, hotels, cultural and creative product discounts, preferential experience coupons, etc.

The funds related to the above measures will be settled in the special funds for cultural tourism development arranged by the municipal finance at the same level, and municipal and county (city, district) incentives can be enjoyed at the same time. Relevant policies previously issued at the city level will continue to be implemented, but rewards and subsidies will not be repeated. An audit team will be set up to conduct the review. The review results will be publicized on the Jiangxi Ganzhou Cultural Tourism WeChat public account. The publicity period is 7 days. Applications that meet the conditions will be cashed in reward funds according to procedures.

The final right of interpretation belongs to Ganzhou Municipal Culture, Tourism Bureau