Five demonstration articles on business plan format

Business plan is an effective behavior for a company or enterprise to increase sales and market share in a short time. If it is a business plan with outstanding creativity, good enforceability and operability, the following is a model business plan format that I have compiled for you. If you like, you can share it with your friends around you!

Model essay on business plan format 1

Company history and basic status overview. Abstract is the front of the business plan, and you should arouse investors' interest in reading it. You must tell investors why you think your company will succeed. Although the outline is the beginning of a business plan, it is often completed at the end. Because when you finish writing the rest of the plan, you can sum it up better.

Specifically, the summary includes the following contents:

Mission statement: A mission statement is a brief overview of your company's business, which can be displayed in two words, two sentences or a paragraph, or even a picture.

Time of establishment of the company

Introduction to the founder and his job responsibilities

Number of employees

Place of business and any branch or subsidiary

Description of company equipment

Description of the company's products or services

Bank relations and existing investor information

A milestone in the development of a company (for example, the company has doubled in one year, or the company is the first company in the industry to provide certain services).

If you just start a business and some of the above contents can't be presented to investors, then you should focus on your experience and professional background and show your determination to start a business. You can describe the problems and solutions in the target market and tell investors about your innovation. Make sure that your business is what consumers need, and then describe your outlook for the company.

Maybe you will meet an investor who asks you to present your summary in the form of a table. At this time, the title of the content should be as broad as possible, in other words, avoid detailed description.

Market analysis is the second part of business plan. In this part, you should describe the industry in which the company is located, and you should also show the results of the market survey, but the details about the market survey are attached to the business plan.

This part includes the following parts: industry overview, target market information, market survey results and evaluation of competitors.

Industry overview

Including the description of the original industry, the current industry scale and growth rate, industry characteristics and trends, the main consumer groups of the industry.

Determine market targets

When determining the target market, the biggest problem is to control the market within a reasonable range. Many startups will make a mistake, that is, they think they can sell their products to everyone, and such target market positioning is often a failure.

market test

Remember, you only need to write the test results into the business plan, so you only need to pay attention to the results. Details of the test are attached. Market testing includes information and demonstrations of potential customers and existing customers, the importance of adapting to the needs of the target market, and the price that the market accepts your products or services.

Production preparation stage

The production preparation stage refers to the time period between the customer placing an order and completing the order, so when investigating this part, you should specify the production preparation stage of your product or service.

Opponent analysis

When doing competitor analysis, you need to determine the importance of your target market to competitors according to product lines, market segments, and evaluating competitors' strengths and weaknesses, and also consider many factors that prevent you from entering the market.

Make sure that all your competitors correspond to all your products and services, understand their market share, and estimate how long it will take for new competitors to enter the market.

The competitive advantages of competitors are presented in various forms, but generally include the following points:

Ability to meet consumer demand

Large market share and high consumer awareness.

Good work record and reputation.

Strong financial resources and abundant reserve resources.

talent

The weakness of competitors, in turn, is the advantage of your company. Therefore, when entering a field, we should analyze the weaknesses of competitors, such as whether they can meet the needs of consumers? They don't have strong market penetration, their work records are not up to standard, their resources are limited, will they retain outstanding talents and so on. If you find a competitor's weakness, you should find out the reason of this weakness, so as to avoid repeating the same mistakes.

If your target market is highly competitive, you should be prepared to overcome some obstacles, including:

Model essay on business plan format II

First of all, the cover

The first page, BP, explains what we do in one sentence. We are air mattress. Broken chest, this is the first point.

Second, the pain point

Second, we will directly state some demands and pain points of the current market. At present, the problems that our tourists have when traveling and staying are: the price is relatively high. The hotels we stayed in were all standardized, so it was difficult to experience the local customs. Many landlords have a lot of idle houses, so how can we generate value?

Because this is a bilateral demand, both sides have pain points.

Third, the solution

Then the third page will tell you how I solved this problem. I can save money for users and make money for the landlord through this solution, and then you can experience the local customs during your trip.

Fourth, the market size.

So after we tell you this demand and solution, we want to tell you how big the market is. We use two pages to tell you the size and future prospects of this market.

Verb (abbreviation of verb) products

Then we will tell you in detail what form my product is. At the same time, I will also tell you how we make money and what our business model is. We have very good business expectations for the future, and I will also tell you what my promotion plan and planning are for the future.

Sixth, competitors.

Who are our competitors in this market? Compared with them, what are our characteristics and advantages?

Seven, the team

And the people who make up our team, which module are they responsible for, and where are their own experiences? What is the value of our realization of this project? Then we said that in addition to the data of this operation, we also have some media reports on us and user feedback.

Now many enterprises want to go to the capital market. Business plan is the first impression. The next content is to tell you how to write a business plan from the perspective of an investor. General standard financing is divided into three stages, the first is financing preparation stage (writing bp), the second is marketing stage (see investors), and the third is due diligence stage (investors investigate you and your partners after giving ts). Today we will sort out how to write a business plan that investors like (the legendary bp).

Several points of business plan:

First of all, it is also a description of what to do in one sentence, a description of the project.

Second, what are the pain points and problems of the current target users? What are the solutions to these problems today? What can be improved? Then the third question is how do we solve this problem? Our value lies in. We show specific products, specific scenarios, and then tell him why it is better for us to solve this problem now and how big our market is. What is our analysis of competition, how to develop our products, and what is the development path of our products? What is our profit model, our pricing, our sales and distribution. Finally, who will do this in my team, we will add some financial expectations.

In this series of contents, we have spent a short space in each section to tell you how to write a good business plan, what is its content, what is its presentation form, and what are the specific cases. If you encounter problems or difficulties in the process of writing a business plan, you are welcome to communicate with us.

I hope this series of content can provide you with a lot of valuable content, help you write a very good business plan, so that you can get your financing as soon as possible and realize your entrepreneurial dream as soon as possible!

Business plan format 3 model essay

The business plan is not only used to apply for venture capital, but also to predict the growth rate of the enterprise and guide you to make future action plans. This is the strategic plan of the enterprise. At the same time, it is to predict the growth rate of the enterprise and guide you to make future action plans, which is the strategic planning of the enterprise.

Understand the business plan

Business plan is an essential tool for enterprises or projects to finance, seek cooperation and guide operations. It is a written material that comprehensively shows the present situation, future development potential and implementation strategy of enterprises and projects, and requires to reflect the competitiveness, market opportunities, growth, development prospects, profitability, anti-risk ability and return of the project. Business plan is one of the important factors for the success of enterprise financing, and it is also the action plan and implementation plan of the enterprise, which can enable the enterprise to carry out business activities in a planned way and increase the probability of success.

Through the introduction of the company's business, financial situation, market analysis, management team and development planning, the business plan allows readers to understand the reality and future of the company and how the company can realize its dreams.

Strategic significance of business plan;

1) formally formulate the company's clear strategic direction. The business plan itself will not create strategic direction for the company. It just records and describes the strategic direction and shows it to people who read the business plan. Have a strategic direction first, then a business plan. Only by writing out your thoughts can you be formal, authoritative and important, and of course it is easier to share with others.

2) Communicate with potential investors or investment institutions when financing. To satisfy the investor's right to know, any potential investor wants to know about the company before giving money, and wants to know from the business plan that his investment can get a good return, and the probability of losing money is very low, and a perfect business plan is a good advertisement to convince them that your investment is correct and worthwhile.

Why do you need a business plan:

The business plan should include all the information that potential creditors or investors need to make decisions.

3) The business plan includes all the financial information of the company, including historical, present and future expectations. These figures are the favorite of these people.

4) The business plan will explain the company's business and introduce the market situation. Without this information, don't expect potential creditors or investors to make investment decisions.

5) The business plan also includes the company's development plan, company strategy, and the possibility that creditors and investors need to evaluate the company's success.

6) The business plan will also introduce the entrepreneur himself and the management team of the company, your background and the reasons for starting a business.

What should a good business plan contain?

1) executive summary, generally two pages, paragraphs 6-8.

2) Vision, mission and company profile

3) The management team includes their respective backgrounds, experiences and advantages, and why this team can lead the company to success.

4) Products and services: What problems have been solved? How many important customers are there and how to develop the market?

5) Business model: How to make money? Clarify the company's position in the industrial chain and industrial chain; Who is the partner? Why do they want to cooperate with the company? When will there be income and so on.

Second, put yourself in the investor's position and look at the plan.

In the process of analysis: "Why, for whom", investors can quickly judge that the business plan is worth reading.

Why should I read your business plan?

(1) How to make money? What investors want to know most is how to take money out of other people's pockets and turn it into yours.

(2) Know your past

(3) Infer your future. When writing a business plan, you must give priority to value-added, and fully describe how each link of you will add value in line with the overall goal.

What did investors see?

Look at your real intention.

2) See if what you said is true or not.

3) See what problems you can solve.

4) See if your direction is clear.

5) See if your team has brains.

6) See if you will spend money.

7) Look at your interest thinking.

8) See how you turn other people's money into yours.

Self-assessment: What kind of business plan do you need?

First of all, you need to know what you want, what you can do, what you have and what your actual needs are.

Why do you need a business plan?

(1) Clear your mind.

(2) See your own direction

(3) establish financing objectives

What should investors see?

(1) correct direction and goal

(2) Reliable team and management

(3) Effective strategies and means

(4) clear financial practices and planning

Who will write the business plan?

Driven by the person who knows the project best, it must be the person who knows the project best and must be one of the core founders.

5. Writing steps of business plan

1) warm-up preparation; Determine the participants, collect information, and try to write and determine the style.

2) When writing: find readers, determine the purpose of the project, discuss the business model, find out the dead knot of the project, sort out the strategic direction, analyze the actual resource demand, determine the profit distribution principle, list the writing outline of the business plan, and write each link of the business plan in a division of labor.

3) Monitor the progress of each link.

4) Collect the contents of each part.

Business plan format 4 model essay

Target market and target customers:

1. White-collar workers in large and medium-sized cities

With the acceleration of urbanization, the concept of healthy life and leisure life has been widely accepted by more and more people. Now more and more white-collar workers living in large and medium-sized cities like to decorate their workplaces. At this time, a beautiful bonsai just adds a ray of bright color to their workplace. At the same time, green plants can reduce radiation and increase active oxygen ions, which is of great benefit to human health.

2. Business meetings, large-scale activities

Business meetings and large-scale activities are usually decorated with green plants, but the green plants needed for these activities are often used only once, and the bonsai rental provided by our company not only reduces the cost of these meetings and activities, but also solves the problems of activities.

Organizers will follow up the problems in these factories.

3. Flower dealers

Nowadays, flower dealers have higher and higher requirements for personalized products. Our air pineapple series products have obvious characteristics, easy maintenance and beautiful appearance, and are the best choice for dealers.

4. Large and medium-sized hotels

With the development of the times, more and more hotels pay attention to the layout of rooms to meet the aesthetic needs of guests and increase the artistic sense of rooms. Our company can cooperate with these large and medium-sized hotels and provide professionals to care for the bonsai in these hotels.

5. Fine decoration company

Cooperate with the fine decoration company, establish long-term cooperation with it in a profitable way, provide a series of air pineapple varieties needed in the decoration process, absorb formaldehyde and benzene compounds during the day and absorb carbon dioxide at night. This is a very environmentally friendly plant.

Existing products include plant curtains, plant murals and so on.

Market positioning: the positioning method is to avoid strong positioning (avoid strong competitors), the target market strategy is to adopt product specialization (air pineapple), and the market positioning strategy is to pay attention to strategy and product differentiation. In the early stage of starting a business, we should keep up with the pace of market leaders, be followers of the market, and strive to improve the strength of enterprises.

Air pineapple was cultivated and appreciated as early as 100 years ago, and it became widely popular abroad in 1980s, especially in Japan, South Korea and Southeast Asia.

In recent years, many domestic botanical gardens, some owners and a few enthusiasts have begun to introduce and cultivate pineapple, among which the introduction and cultivation of ground-to-air pineapple in Shanghai, Wuhan and Nanjing have formed a scale.

At present, it has not entered the market and people's homes. I believe that in time, this ornamental plant with simple care and excellent quality will definitely become the new favorite of the public.

Air pineapple not only has strong vitality, but also has a very strong air purification function, which is the biggest selling point.

Home soft clothing market has always been a new field of concern for flower enterprises. However, due to the limitation of plant materials, the development of this market in the industry is basically blank, and air pineapple is expected to become a stepping stone to enter home greening.

The high-end market is the focus of development.

The development direction of flower industry in China was analyzed by investigating the production layout of world flower industry, and the advantages and potentials of flower production, flower varieties and flower extension development industry in China. It is believed that the flower industry in China will become another vibrant pillar industry in the national economy.

However, although the flower culture and flower production in China have a profound history, it is undeniable that the flower industry in China has been in a relatively depressed state until now, and consumers don't even have a brand worthy of relying on.

Many scholars have found that the quality, technical content and marketing methods of flowers in China are still very backward.

So far, China's flower planting areas are scattered, lacking centralized and effective management, and enterprises blindly use greenhouse planting, with poor benefits; Secondly, China's flower breeding technology is backward, and R&D personnel only focus on results rather than application; The structure of flower market is chaotic, with middle and low-grade wholesale markets as the main body, taking into account flower shops, bazaars, street retail and other ways, and there is no standardized market operation; Enterprises lack information, are not good at introducing new varieties, are backward in marketing and after-sales service, have small brands, and their brand value and image need to be improved urgently.

Brand marketing: superficial positioning: making profits by selling air pineapples to target customers.

Deep misplacement: We are a healthy and high-quality enterprise.

Business plan format 5 model essay

I. Contents of the business plan

A complete business plan generally includes nine aspects: executive summary, company profile, products or services, market analysis, competition analysis and marketing strategy, financial forecast, risk analysis and appendix. Let's briefly describe the contents of each part.

(1) Executive Summary

The industry nature and related direction of this business plan, what are the business opportunities of this business plan, and how to solve the employment dilemma and open up the road for college students to start their own businesses? Why do you want to propose this plan to fill those market gaps?

(II) Company Profile

What are the company's business purposes, business objectives and values, and what is its long-term planning? A good management value can enhance the value of business plan, because the long-term success of an enterprise is ultimately the success of a culture and concept.

(3) products or services

What will this business plan provide to "so-called consumers" and how to provide value to consumers? What are the advantages of this business plan? How will "so-called consumers" benefit from it, whether it meets people's consumption needs, and what is the service model provided to "so-called consumers"?

(4) Market analysis

How many potential users does this business plan estimate, that is, market demand? What is the scale of development and how much market share and market area can it occupy? How to find and enter the potential market, whether there are further market development strategies (that is, development prospects), and the direction and field of business development.

(5) Competition analysis

According to the competitor analysis of this business plan, what are the main aspects of the employment competition of college students at present, and how does this plan alleviate the employment competition? Whether there are competitors, and who are the competitors; What are the competitive advantages and disadvantages of this scheme, and how to make full use of the advantages to make up for the disadvantages? Whether there is an alternative business plan, whether there are barriers (such as technology and regulations) to prevent other competitors from entering, and how to protect your advantages (such as patent application or intellectual property protection).

(vi) Marketing strategy and sales

Whether there is an advanced marketing strategy (through advertising, e-mail, TV advertising or promotion, etc.). ), how to use sales channels, and whether to follow up market research? How to reduce production costs, expand sales, how to set sales prices (pricing strategies), and how to shape brand image to attract consumption.

(vii) Financial analysis

How much does it cost to implement the business plan? Sources of funds, how do external investors evaluate themselves, and whether they have advantages to attract investors to invest in business plans? What is the specific purpose of the funds? Expected profit and loss of funds; Financial planning and cash flow, making simple balance sheet and income statement.

(viii) Risk analysis

What are the risk factors? Do you want to invest independently or seek funds from venture capitalists? What are the advantages and disadvantages compared with the risk of negative employment distribution? Is there any investment risk? What is the investment strategy of venture capital?

(9) Appendix

Materials supporting the above information: management resume, technical materials, sales manuals, product drawings, media reports on the company and other places that need to be introduced.

Second, the writing procedure of business plan

A good business plan, including appendices, is usually 20-40 pages long. Too long a business plan will make people lose patience. The writing of the whole business plan is a step-by-step process, which can be completed in five stages.

The first stage: refine the concept of business plan and put forward the concept of business plan initially.

The second stage: market research, contact with enterprises and professionals in the industry to understand the market situation of the whole industry, such as product prices, sales channels, customer distribution and market development and changes. You can conduct some questionnaires yourself, and if necessary, you can turn to market research companies.

The third stage: competitor survey to determine your potential competitors and analyze the competitive direction of this industry. What about the distribution problem? The possibility of forming a strategic partner? Who are your potential allies? Prepare a one-or two-page summary of the competitor survey.

The fourth stage: financial analysis, including the value evaluation of the company. Make sure that all possibilities are considered. Financial analysis quantifies the company's revenue target and company strategy. Require detailed and accurate consideration of the funds needed to realize the company.

The fifth stage: the writing and revision of business plan. The collected information will be used to formulate the company's future development strategy, and the relevant information will be adjusted according to our above structure to complete the writing of the whole business plan. After the completion of the plan, the feasibility of the plan can still be further demonstrated, and the whole plan can be continuously improved according to the accumulation of information and changes in the market.

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