Five business plans for college students

In an accelerating society, people have more opportunities to use business plan, which is usually a combination of marketing, finance, production, human resources and other functional plans. What problems should we pay attention to when drafting a business plan? Below I will sort out the business plan for college students, I hope you like it!

About college students' business plan 1

1. Introduction of campus business environment

With the development of social economy and culture, people's living pace has accelerated, and people's living environment and lifestyle have changed a lot! Part-time job has become a fashion, and the market for students' part-time job is very broad.

Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of a big foundation for working.

group consumption has quietly entered people's lives and has become popular, which is the need and necessity of social development.

Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time. With the least investment, they can get the greatest consumption benefits, and the student group consumption will have a more market. Students are pure consumers, and their brand awareness and brand loyalty are very high. Student consumption is also at the forefront of society. Group consumption is personality. Brand. Affordable and best consumption mode.

to build a group consumption terminal market in colleges and universities, its commercial market development potential is immeasurable!

second, the purpose of campus entrepreneurship

focus on the development of the university market, establish a campus part-time platform, a student practice platform, a campus business platform, and serve students and universities.

Third, the theme of entrepreneurship

is related to students' growth: let students participate in social practice, know the society, understand the society, practice while learning, apply what they have learned, and improve students' comprehensive quality. The campus market is developed by students themselves and maintained by themselves.

IV. Entrepreneurial goal

Occupy the consumer terminal market of colleges and universities and the surrounding consumer market centered on colleges and universities, and build a joint brand fleet of college entrepreneurship.

V. Market demand points

1. Students' need to reduce their financial burden

2. Students' need to participate in social practice and improve their comprehensive quality

3. Students' individual consumption and brand consumption. Affordable consumption. The need for safe consumption.

4. The need for colleges and universities to improve students' employment

5. The need to encourage college students to start businesses

7. The need for businesses to open the campus market

8. The need for social and economic development trends

6. The commercial potential of the project

The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospects are immeasurable!

About college students' business plan 2

1. Project strategy

(1) Business environment

Open a distinctive coffee shop near South Street where all kinds of people are concentrated, providing coffee and cakes of all grades, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms, so that couples or business people have their own private space.

(2) own advantages and disadvantages

1. Advantages:

(1) My family has been in business since childhood, knowing how to run stores since childhood, not being afraid of strangers, and being able to communicate with others better. I have also received many years of basic education and have relatively perfect basic knowledge and personality.

(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".

(3) "Policy advantage" is one of our advantages. The inclination and support of policies, such as preferential loans, tax relief and legal protection, is a great guarantee for our college students to start their own businesses smoothly.

(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste coffee.

(5) After four years in school, some like-minded friends in many majors can form an entrepreneurial team. Everyone will have their own advantages, so that synergy can be generated when the entrepreneurial team is formed. Because there is a certain emotional foundation, the stability of the team is relatively better.

2. Disadvantages:

(1) Being eager for success, lacking market awareness and business management experience. Although I have mastered some book knowledge, I lack the necessary practical ability and management experience after all. In addition, it is difficult to be competent for the role of enterprise manager at once because of the lack of sufficient understanding of market and marketing.

(2) The comprehensive quality is weak. First, there is a lack of knowledge of management, law and venture capital. Although I have seen some management knowledge in school, I am relatively lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on.

second, market analysis

(I) analysis of the present situation of coffee industry

The coffee terminal sales markets are: coffee and western-style fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western-style fast food chain stores are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 21.18 tons, accounting for 3.18%, followed by star hotels with an average monthly sales of 16.47 tons, accounting for 23.47%, and western restaurants with an average monthly sales of 13.53 tons, accounting for 19.28%. With the development of the times and the further change of people's life concept, the coffee industry is also developing at a rapid speed.

(II) Market research

The survey results show that consumers think that the price of a bottle of coffee is 31-5 yuan has the highest choice rate, reaching 39.%; Secondly, it is considered that the price of each bottle of coffee is 51-the most suitable ratio in 1 yuan is 28.6%; 18.7% chose below 3 yuan; It is believed that the price of each bottle of coffee is 11-the consumer choice ratio in 15 yuan is 9.8%; Few consumers choose other price ranges. From the survey data, we can draw the conclusion that consumers think it is appropriate to set the price of each bottle of coffee between 31 and 1 yuan.

among consumers aged 18-25, 44.% think that the price of a bottle of coffee is between 31 and 5 yuan. It is considered that the price of each bottle of coffee is set at 51-the most suitable consumer ratio in 1 yuan is 26.8%; It is considered that the most suitable consumer ratio for setting the price of each bottle of coffee below 3 yuan is 18.5%; Consumers in other price ranges have fewer choices.

the higher the income, the higher the consumer's acceptance of the price of coffee products.

(III) Target market of the product

The target group is people aged between 18 and 4. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, set up elegant and independent private rooms, so that couples or business people have their own private space.

3. Marketing strategy

(1) Analysis of financial situation

1. The costs in the initial stage mainly include: venue rental fee (3,), application fee for catering hygiene license and other documents, venue decoration fee (5,), kitchen utensils purchase fee, basic facilities fee (5,), etc.

2. The costs in the operation stage mainly include

3. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 12,6 yuan (5, yuan for venue rental, 2,4 yuan for venue decoration, 2,6 yuan for kitchen utensils purchase and 2,6 yuan for basic facilities). Parents can provide 8% of the funds and save 2% by themselves.

4. Daily operating financial budget and analysis

According to the budget analysis and investigation, the market capacity can be preliminarily determined, and it can also be seen that the price between 31 and 1 yuan per cup is the most suitable, so it can be roughly estimated that the daily total turnover is about 2, yuan, the yield is 7%, and the gross profit is 1,4 yuan. It can be calculated that the payback period of investment is about one month.

(2) expansion target of coffee shop staff

1 manager;

administration and personnel department: one director and one deputy director, and one archivist;

accounting department: 1 minister, 1 accountant and 1 cashier;

marketing department: 1 minister and 3 members;

purchasing department: 1 minister, several purchasing personnel and 2 record keepers; Wine service department: 1 minister, 4 waiters, 2 bartenders, and some pastry chefs;

(3) Purpose of this department:

Limited meals and unlimited services. Be polite and warm to others. Excellent cooking, willing to innovate. Open source and reduce expenditure, and increase financial resources.

About College Students' Business Plan 3

Project Name: "Classmate" Mobile app

Person in charge: __

Date of submission: 2__.4.21

Abstract

With the development of mobile terminals such as mobile phones and tablet computers, most college students have mobile phones and other terminals, among which not a few have smart phones, so they apply for the app. In the daily life of college students, the most important thing is to attend classes. This product is designed on the basis of the great change of college students' teaching methods compared with junior and senior high schools: the teachers in junior and senior high schools are fixed, so students don't have to get used to the changes of course content every semester and be familiar with the requirements of various courses. However, in college, the courses are different every semester or even every season, and some professional students have many miscellaneous professional courses, so they don't have a lot of spare time to manage other courses, which leads to bad results. The function of this software is to divide the communication space for students in the same course, and provide special areas for uploading and downloading materials and various types of services such as content recommendation of related courses. The market is huge. Where there are colleges and universities, there are target groups of our products. Moreover, many universities now implement a multi-faceted training plan with a variety of courses, and we need this app product to manage our own disciplines.

1. Overview of the project

Project name: "Classmate" mobile sharing software

Start time: 2__.3.11

Main products/services: mobile app

Current progress: product research and development stage

1. Main business: app development, release and advertising.

2. Profit model: Based on the long-term consumption values of consumers in China, the marketing strategy of products is to adopt a free operation model. After gaining a large audience, advertisers facing college students will be recruited to lay advertisements and charge advertising operation fees. In the early stage, some funds are needed for development and product promotion. After the product is officially put into operation, it is necessary to consider regular maintenance and advertising.

3. Development strategy and business objectives for the next three years: in the early stage, it is planned that the market share of the same type of software will reach 3% in two years, and profit will be considered in the third year:

2. Selection and requirements of R&D team members

1. Personnel allocation and division of labor: it is planned to select a development team of about 1 people, with the division of labor as follows:

5 product developers (including one)

2. Incentive system for employees: It is planned to adopt an incentive management scheme, in which five developers will enjoy basic salary during the development period

and bonus after the development is completed. Product planners, managers and product promoters will decide the bonus according to the market share of the product and the popularity of the app (the main assessment method is based on the number of app downloads).

iii. research and development

1. analysis of technical feasibility and maturity of the project

at present, there is no such product on the market, but there is a similar timetable app. Through the investigation of similar timetable app, it is found that this kind of software is generally popular among college students and has many users. However, the timetable software only provides a simple dialogue and communication between the timetable and the students who choose this course, and there is no distinction between the years of the course. Often, students of several ages are mixed together, and the students in one class can not communicate with each other, so it is feasible.

2. Discussion on technical innovation of the project

(1) Basic principles and key technical contents

This software is developed based on Apple's ios system, which is suitable for all Apple users. The technical requirements are not high. It is only a simple code writing and combination, and ordinary computer professionals can write it after learning the code.

(2) technical innovation: this app is a practical type of software, with a wide audience, and the broad audience can easily learn to use the software, which is not troublesome and easy to use.

3. Follow-up R&D plan: If you get a good return on Apple's software platform and have a certain amount of capital accumulation, consider software porting of other operating systems such as Android and Saipan (it must be based on good return).

4. R&D investment: The annual R&D expenditure exceeds 2% of the profit. Used for product improvement, employee welfare and technology research and development. 5. Technical secrecy and incentive measures: The key technologies are mastered by senior management and R&D team, with high salary.

iv. industry and market

1. industry status: the project has certain risks and development difficulties because there are no related products at present, which requires a lot of investment in time, technology and capital. But the app has a good prospect.

2. Market prospect and forecast: There is no relevant product, the market is blank and the prospect is broad. Without relevant industries, it will drive the development of other industries.

3. Target market: mainly targeting students from various universities.

4. Main competitors: At present, there are no related apps, but there are apps with similar course forms. I believe this kind of software will appear soon, and competitors will appear soon.

5. market barriers: It is mainly about the development of promotion work and the acceptance of the audience in colleges and universities.

6. swot analysis: As there is no related app, the main problem is the impact of imitation software after the product comes out.

7. Sales forecast: It is estimated that it will not be profitable in the first two years because it mainly focuses on promotion and product development and upgrading. Normal profit began in the third year.

v. marketing strategy

1. price strategy: adopt free operation mode.

2. Marketing strategy: After being published in the appstore, customers are actively sought through online sales promotion such as Weibo in the early stage of sales. After the brand advantage is formed, consider adopting TV advertising marketing and other methods. Wait for the company's reality