The official account of WeChat WeChat has become one of the three representatives.

Representatives of user relations, information dissemination and business value.

1, user relations representative: WeChat official account provides a platform for direct interaction with users, so that enterprises and media can better understand and meet users' needs. Through the fan interaction function, enterprises can collect a lot of useful feedback and improve their products or services accordingly. Through the directional push function, the official WeChat account can also provide personalized service and marketing according to the characteristics of different user groups.

2. Information dissemination representative: WeChat official account has huge and active social network resources, which can quickly deliver multimedia content such as articles and pictures to a wide audience in a short time. After the popularity of the mobile terminal, many people used to use WeChat to get the latest information, share the content of interest to social channels such as friends circle, and spread their influence.

3. Representative of business value: As a powerful and open platform, WeChat WeChat official account has huge business opportunities. Besides creating its own profits, it can also attract other third parties to cooperate to realize the profit model. Brand announcement (brand owner), traffic realization (from the media), social e-commerce, advertising, etc. The official account of WeChat WeChat also provides rich data analysis functions and the ability to accurately locate target users, thus maximizing the marketing effect.