Traditional Culture Encyclopedia - Travel guide - The concept of tourism business environment

The concept of tourism business environment

Tourism management environment refers to the economic, political, social, cultural and educational conditions that affect the change of supply and demand in the tourism market.

The characteristic tourism marketing environment is like a "field", which objectively exists around the marketing department of tourism enterprises. It does not depend on the will of the marketer, but restricts the marketing behavior of tourism enterprises to some extent.

"Travel" is the process of traveling and going out, that is, to travel from place A to place B in space in order to achieve a certain goal. "Tour" means going out for sightseeing, sightseeing and entertainment, that is, traveling for these purposes.