Traditional Culture Encyclopedia - Travel guide - How to promote tourist attractions and make them stand out?
How to promote tourist attractions and make them stand out?
How does the scenic spot stand out? First of all, we must find our own position. Some people like to see mountains and rivers, some people like to visit places of interest, some people like modern technology and so on. What are the characteristics of your city?
I take my hometown Jilin as an example. I always feel that his travel can be better, and let more people know about Jilin culture through some publicity. He is also a part of the northeast culture.
3. At present, many people don't know which three northeastern provinces are. I asked my colleagues in Shanhu Media. When they mentioned the Northeast, they directly thought of the snow in Harbin.
4. With this awareness, how should Jilin carry forward its own cultural characteristics?
(1) What are the good things in Jilin? Ginseng, mink, velvet antler, Changbai Mountain Tianchi, ice and snow, anything else? There is also a fire resistance!
(2) Many southerners will ask in winter: Is it cold in the northeast? Can you stand it? It can be seen that traveling in winter is both a yearning experience and a test for southerners.
(3) How to promote packaging? First of all, we should have a slogan to make a first impression. For example, Jilin is still warm in winter! I asked if I could publicize this for a long time, and then dig deeper and shape it.
(4) There are warm people and hot kang heads here to make you feel the warmth of home.
(5) Similarly, there is cold interest here. Play with snow until you sweat!
These contents, packaged and promoted in the form of video, will have a good effect.
The above is just a simple overview. If further discussion is needed, you can leave a message for discussion.
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