Analysis on how to avoid the similarity of tourism shopping products

1. First of all, in brand promotion, take advantage of the situation to promote the brand. At present, the overall gross profit margin of the travel agency industry is very low, so it is difficult to promote travel agency enterprises or their product brands in a big way regardless of the cost.

2. Secondly, clearly locate the crowd and accurately locate the consumer groups. Due to the improvement of people's living standards and the demand for a higher level of spiritual life, people of different levels and ages have different needs for tourism.

3. Finally, establish your own brand and make your own characteristics.