A previous program of CCTV. Team up to see who finally found the golden apple. Travel around.

CCTV launched the interactive competition program "Golden Apple" on June 65438+1October 65438+February 2002. Every Saturday at four o'clock in the afternoon, a CCTV program will introduce a large-scale interactive ability competition program-"Golden Apple" to TV viewers, which is jointly developed and produced by the Youth Department of CCTV Youth Center and Beijing Xin Ran Advertising Art Co., Ltd.

The program takes the form of follow-up, and by tracking the process of two young players looking for the "golden apple", it fully shows the enterprising spirit of contemporary young people and the spirit of all-round development of morality, intelligence and physique.

The program "Golden Apple" was inspired by a powerful TV program on French national television, which mainly showed the process of helicopters searching for hidden treasures in France. In fact, there is also a treasure hunt in China, which is full of fun and has a long history.

The winner of each "Golden Apple" program will receive a grand prize, which is also a reward for the superman's physical and mental state of the small players. Of course, if no one finally gets the golden apple within the specified time, the grand prize amount will automatically accumulate to the next issue.

In fact, a person's life often faces many hurdles, and ability and confidence are the magic weapon to successfully pass the customs. The program "Golden Apple" is to let young friends have a life simulation exercise through games. In this program, not only the physical skills of the players are tested, but also their comprehensive qualities such as observation, judgment, social activity ability to communicate with strangers, language ability and adaptability are tested. Only with healthy psychology, superhuman physical quality and extensive knowledge can they become winners.

From the history of TV development, the program "Golden Apple" is exploring a novel TV program form. Its uniqueness lies in letting the game go out of the studio, because there is a wider space, a more dynamic form and a more real "show" outside the studio.

At the promotion meeting of "Reality Show" held by CCTV a few days ago, Dr. Wang Fu, director of Taiwan Province Research Office, suggested that this "golden apple" would represent a brand-new TV program form, namely "Reality Show", which is also very avant-garde abroad at present. Some people say that "reality show" brings real TV. Now please get ready for the arrival of the "real TV" era.

It can be said that truth is the biggest entertainment now, and this nature will affect all kinds of TV programs more and more when transplanted into news programs. The program "Golden Apple" also plans to change the quasi-live broadcast form of the program to the whole live broadcast in the near future, which also provides an opportunity for all kinds of media to participate in the interaction, and "program" has become a more influential "event".