The functional strategies of travel agencies mainly include

The functional strategies of travel agencies mainly include marketing strategy, service production strategy, financial strategy and human resources strategy.

1, marketing strategy

It mainly includes market segmentation strategy, market positioning, market entry strategy, product strategy, pricing strategy, marketing strategy and promotion strategy.

2. Service production strategy

The core of tourism enterprise business is production, operation, service and organization of reception business. It involves determining service procedures, quality level, service planning and control, production capacity balance, raw material procurement and inventory control of enterprises, etc.

3. Financial strategy

It is a strategy related to fund raising, distribution and application, including capital investment strategy, capital structure strategy, fund-raising strategy, financial budget and control strategy, asset management strategy, etc.

4. Human resources strategy

Including human resources planning, staff selection, training, assessment and development, labor relations and so on.

The main content of travel agency business strategy management

Travel agency management refers to the decision made by travel agencies for their own survival, development and the realization of strategic goals, as well as the efforts made in various aspects to achieve this decision. Management is the most basic activity of travel agencies and the first function of their survival and development.

The management ability and effect of travel agencies mainly depend on whether we can correctly understand and grasp the market demand and changes, whether the internal advantages of enterprises are fully brought into play, and the degree of coordinated development of internal conditions and markets. In other words, it depends on the ability of travel agencies to adapt to the market.