What are the main contents of travel agency business strategy management?

(A) differences in strategic management

Differentiated management strategy refers to a strategy that the products or services adopted by travel agencies are obviously different from competitors and form distinctive characteristics. The core of this strategy is that tourists can feel and accept this difference.

The purpose of differentiation strategy is to reduce the demand price elasticity of products, and then set a price higher than that of competitors to gain a competitive advantage without reducing sales. Differentiation is aimed at tourists, so if travel agencies want to successfully implement the differentiation strategy, they must study the needs and consumption behaviors of tourists, understand what they think is important and valuable, and try their best to meet the personalized needs and buying habits of the corresponding stimulating market. The higher the degree of different preferences of tourists, the closer the relationship with travel agencies, and the stronger the advantages that travel agencies gain.

The difference of success can make travel agencies charge higher prices for the products or services they provide, increase sales and gain tourists' loyalty to their brands. At any time, if the extra price obtained by the travel agency from selling products or services exceeds the telephone cost of obtaining the difference, then the difference can improve the profitability of the travel agency. Tourists give value-added expectations to the uniqueness of travel agency products or services, but they still buy competitors' products or services, or if the differentiation mode of travel agencies is easily imitated and copied by competitors, then their differentiation strategy will not succeed.

(2) Strict strategic management

Tightening strategy refers to a business strategy that enterprises shrink and retreat from the current strategic business field and basic level, which greatly deviates from the strategic starting point. Austerity strategy is a negative development strategy. Generally speaking, the enterprise's austerity strategy is only short-term, its main purpose is to avoid the threat of the environment, quickly implement the optimal allocation of its own resources and transfer to other industries. It can be said that the austerity strategy is a kind of enterprise strategy. (Selected from Ma Guishun's Strategic Management of Tourism Enterprises)

Travel agencies, as tourism enterprises, can also adopt this business strategy according to their own reality. For example, in view of the current severe tourism market environment, some travel agencies can adopt the abandonment strategy in this strategy. Travel agencies can transfer one or more of their own departments to stop operating. The purpose of abandonment strategy is to find a buyer who is willing to pay more than the actual price of fixed assets, so the manager should convince the buyer that the technology or resources obtained after purchase can increase the profit of the other party, so as to truly safeguard the interests of travel agencies.

(C) Alliance strategic management

Strategic alliance is a network-based consortium formed by two or more enterprises in a certain way in order to achieve a certain goal. Generally speaking, in order to achieve one or more strategic goals, these enterprises did not form an independent organization, but adopted the way of cooperation between two or more organizations.

Strategic alliance is the innovation of modern enterprise organization system. As a leisure and fashionable tourism enterprise, travel agencies can completely copy this modern enterprise management system, explore the tourism market through multi-party cooperation and win greater benefits.

Tourist sources, to achieve higher interests, but also enriched the entire tourism market, and promoted the development of tourism.