Factors affecting the purchase motivation of tourism consumers

The factors that affect the purchasing motivation of tourism consumers include internal factors and external factors.

1. Internal factors: including study, attitude, perception, personality and psychological characteristics. Learning refers to the process in which individuals form purchase decisions by acquiring information and experience. Attitude is an individual's evaluation and preference for tourism products or destinations.

2. External factors: including education level, social class and micro-social groups. Educational level and education level will affect the individual's understanding and acceptance of tourism products. Social class and micro-social groups will have an impact on individual consumption behavior and purchase motivation.