The important role of Maslow's hierarchy of needs theory in tourism decision-making

The important role of Maslow's hierarchy of needs theory in tourism decision-making: to ensure the survival of the destination, at least the most basic food, water and shelter should be guaranteed; Ensure personal safety.

According to the five levels of demand, five consumer markets can be divided:

1, physiological demand→ meeting the minimum market demand level, and consumers only require the product to have general functions.

2. Safety requirements→ Meet the requirements of a "safe" market, and consumers are concerned about the impact of products on health.

3. Need for belonging and love → Meet the market that needs "communication", and consumers pay attention to whether the product will help to enhance their communication image.

4. Respect demand → meet the market with distinct requirements for products, and consumers pay attention to the symbolic significance of products.

5. Self-fulfilling demand → meeting the market with its own judgment standard for products. The higher the demand level of consumers with their own fixed brands, the less likely they are to be satisfied.

Extended data:

Maslow believes that the lower the level of demand, the greater the strength and the greater the potential. As the demand level rises, the intensity of demand decreases accordingly. Before high-level requirements appear, low-level requirements must be met first.

In the evolution from animals to humans, advanced demand appeared late. Babies have physiological needs and safety needs, but self-realization needs to appear in adulthood. All living things need food and water, but only human beings have the need for self-realization.

Maslow's hierarchy of needs theory is based on his humanistic psychology. The inner strength of human beings is different from the instinct of animals. Human nature requires the realization of intrinsic value and intrinsic potential. Human behavior is dominated by consciousness, and human behavior is purposeful and creative.