Will tourism rebound after the epidemic is over?

The novel coronavirus epidemic in early 2020 directly brought the whole tourism industry to a standstill. Almost all major scenic spots have been closed, and all group tours have been cancelled. The blow to tourism is absolutely unprecedented. Will tourism rebound after the epidemic?

Experts pointed out that under the premise that the epidemic situation is completely controlled, tourism activities and tourism management are expected to start to recover and rebound rapidly in the first half of this year. At present, tourism enterprises need to control their costs, save their strength and prepare for the "Spring Warm bloom" of tourism.

Beijing introduced measures to ease the operating pressure of small and medium-sized micro travel agencies

On February 5th, in response to the impact of the COVID-19 epidemic, Beijing issued 16 measures to promote the development of small and medium-sized enterprises, which also brought benefits to the tourism industry hit by the epidemic. Among them, it is clearly required that "travel agencies with standardized operation and good reputation should refund the quality deposit of travel agencies in full in accordance with relevant regulations, and then pay it in due course after the epidemic ends", and at the same time, it is required to "give appropriate water and electricity subsidies to skating and skiing resorts affected by the epidemic."

Previously, on June 24, 65438, the Ministry of Culture and Tourism issued a notice, requiring national travel agencies and online travel enterprises to suspend group tours and "air tickets+hotels" products. On June 27, 65438' s outbound and group tour business and machine-added wine service were all suspended. The Spring Festival holiday is the peak of tourism. After the outbreak of the COVID-19 epidemic, tourism enterprises are under great pressure to unsubscribe and refund, and the impact can be imagined.

Zhang Jinshan, director of the Institute of Tourism Industry Economics of Beijing Union University, told the Beijing News that the competition in the travel agency industry is fierce, and small and medium-sized micro travel agencies account for the vast majority. This epidemic has had a serious impact on the Spring Festival Golden Week in the first half of 2020 and the tourism market, while the registered capital and profitability of small and medium-sized micro travel agencies are limited. After their normal operation came to an abrupt end, they were hit hardest by the epidemic. In this case, it is of great significance to return the quality deposit of travel agencies in time to alleviate the shortage of liquidity of small and medium-sized micro-travel agencies, pay the recent operating costs such as labor and rent, alleviate the losses such as leaving the group and canceling the reservation, alleviate the operational difficulties and avoid the closure of small and medium-sized micro-travel agencies.

In this regard, Zhongxin Tourism said that if the quality deposit refund policy of travel agencies can be effectively implemented, it will alleviate the financial pressure of many travel agencies in the near future, reduce the financial cost of enterprises, and help enterprises tide over the current survival dilemma and subsequent industry recovery. Xu, chief brand officer of CYTS, also believes that this move is of great help to the short-term operation of SMEs and can alleviate the cash flow pressure of SMEs.

Trade associations, head enterprises, etc. Fulfill their social responsibilities and rebuild their confidence.

At the same time, the World Tourism Organization has shown confidence in the development of China's tourism market. Recently, the World Tourism Organization issued a statement saying that China has become a real leader in global tourism in recent years, and it is believed that tourism will provide important help in the process of China's recovery from this epidemic, which has been proved many times in the past. The World Tourism Organization stressed that after the outbreak, it will cooperate with the government of China to organize tourism recovery and revitalization activities at any time.

In the face of the losses caused by the COVID-19 epidemic to the tourism industry in China, china tourism association, China Travel Agency Association, Beijing Tourism Industry Association and other industry organizations also actively participated in the prevention and control of the epidemic and helped businesses. 65438+1On October 26th, China Travel Agency Association issued an open letter, urging all parties to introduce preferential measures for returning and changing visas, and issued a number of legal guidelines to guide travel agencies and consumers to handle the matter of returning and changing visas. China tourism association said that membership fees will be exempted in 2020; The Beijing Tourism Industry Association has also issued some guidelines for the prevention and control of the hotel industry, calling on all parties to actively fight the COVID-19 epidemic.

The outbreak of the epidemic in COVID-19 was sudden, and tourism enterprises also responded quickly, and issued a series of policies to guarantee the return and change of visas, so as to reduce the losses of consumers. On February 5th, Ctrip announced the launch of 654.38+0 billion yuan of support funds to help cooperative suppliers ease the pressure of capital turnover, and companies such as Zhu Fei and Mawei also undertook huge refunds from upstream and downstream. Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip Group, expressed the hope that in the future, consumers will pay more attention to industry partners involved in airlines, hotels, travel agencies and other industries, because they have shown their responsibilities and responsibilities in this emergency cancellation.

In addition, companies such as Tongcheng and Zhongxin Tourism are also using their own tourism resources to launch online free clinic activities with platforms such as Good Doctor and Ping An Good Doctor. Wu Zhixiang, chairman of Tongcheng Group, said that apart from fully supporting the fight against the epidemic, we also have our own responsibilities, and we are confident enough to overcome the epidemic.

After the epidemic is over, tourism will rebound.

Under the influence of COVID-19 epidemic, tourism enterprises are also actively looking for a way out. Recently, many travel agencies and scenic spots have announced that they are optimistic about the rapid rebound and positive trend of tourism after the epidemic.

Zhang Jinshan told the Beijing News reporter that under the premise that the epidemic situation is completely controlled, tourism activities and tourism management are expected to start to recover and rebound rapidly in the first half of this year. Liang Jianzhang said in a recent article that the COVID-19 epidemic may mainly affect the first quarter. In fact, the first quarter of the tourism industry is a relatively low season, especially in February and March after the Spring Festival, which is not the most critical business stage, so the annual impact is expected to be relatively controllable.

Although the domestic tourism market is basically stagnant at present, experts suggest that tourism enterprises can also "practice their internal strength" at this stage. Wei Xiaoan, a tourism expert, pointed out that tourism enterprises should "control costs, stabilize inventories, retain talents, maintain brands and develop market segments".

Zhang Jinshan also suggested that the tourism industry should control costs in the near future, ensure the sustainability of management, timely judge the impact of the epidemic on the industry and the changes of tourists' psychology and behavior, dispel tourists' worries and doubts, and innovate management methods and marketing methods to prepare for the recovery of tourism.

At present, many tourism enterprises have taken action. Xu believes that tourism is greatly affected by the epidemic, but it is also very resilient. Once the demand for social tourism is released, it can rebound quickly. As an enterprise, we should be fully prepared for the rebound in all aspects, and quickly follow up the market demand once the market opportunity comes. At present, CYTS is working hard on product development. In this regard, Zhongxin Tourism also expressed optimistic expectations that the currently suppressed consumer demand will be fully released and rebounded in the third quarter or at the latest in the fourth quarter. At present, we are also strengthening communication with suppliers, doing a good job in the study of new consumption trends, and storing a number of new products to accumulate strength for the outbreak of tourism consumption after the outbreak is lifted.