Why are there no "Shanghai Satellite TV" and "Fujian Satellite TV"? This is the story behind the naming of satellite TV.

Most provincial satellite TV stations in China are named after provinces, such as Hunan Satellite TV, Zhejiang Satellite TV and Jiangsu Satellite TV.

But there are exceptions For example, the satellite channel in Shanghai is called Oriental TV instead of Shanghai TV, and the satellite channel in Fujian is called Southeast TV instead of Fujian TV. In addition, Hainan Satellite TV was called Tourism Channel before 20 19. There is also Xinjiang Corps Satellite TV.

Why don't these TV stations use regional names? This is related to the local special historical background.

Why is Dragon TV not called Shanghai TV?

Dragon TV, formerly known as Shanghai TV Station, was founded in the 1990s and is one of the earliest institutions in China to set up TV stations.

This is because there used to be two TV stations in Shanghai, one is Oriental TV Station, which is called Shanghai TV Station. Therefore, as an international metropolis, the mainland hopes to form two TV stations to compete and develop at the same time.

When the satellite channel 1998 of Shanghai TV Station was broadcast on the satellite, it was actually very late. In addition, the operation is not very prominent, so in 2003, with the approval of the superior, Shanghai Satellite TV officially changed its name to Oriental TV. The middle was renamed Shanghai Oriental TV. At present, the channel call sign is Oriental TV.

Since then, this TV station has opened a completely different call sign and strategic positioning from other TV stations. It has an international vision, as if it is not only a province, but also an expression representing the geographical position of China.

The biggest difference between Shanghai TV era and Oriental TV era lies in logo. The symbol of Shanghai TV Station is a magnolia flower, which is the city flower of Shanghai. Up to now, some channels of Shanghai TV are still using this logo.

A circle is designed in Oriental TV, which represents the earth and the five-pointed star represents the geographical position. Because it looks like a tomato, it is called "Tomato Station" by fans, and the official of Oriental TV also acquiesced in this expression.

The unique position of Dragon TV can be felt from one detail: Dragon TV does not need to broadcast news with other TV stations in the early days, because it belongs to the second channel in the whole TV channel. It was not until 2007 that Dragon TV began to broadcast News Network.

I believe that many post-8090 s grew up watching Fujian Southeast Satellite TV. Happy 100, Galactic Star Challenge, memories of youth of one generation.

You must be familiar with this old logo! From a long time ago, Southeast Satellite TV was called Southeast Satellite TV, not Fujian Satellite TV. The special geographical location has added some connotations to it.

Today's logo is not only fashionable, but also embodies this connotation. The design of the logo is a silhouette of a seagull and the Taiwan Province Strait, representing that both sides of the Strait belong to the same China.

In fact, few people remember that a few years ago, Southeast Satellite TV also specially launched a channel version, namely Channel Satellite TV.

Turned the original blue logo into a gold logo.

Over the years, Southeast Satellite TV seems to have missed several opportunities for entertainment waves. But in the field of news, Southeast TV still has its own unique temperament.

Many viewers think that the travel channel is a commercial TV station, but it is actually a provincial satellite TV station in Hainan.

As the last provincial TV station in China to board the satellite channel, Hainan Satellite TV has positioned the tourism channel as a professional channel from the beginning. This means that while other provincial satellite TV stations are famous for their comprehensiveness and entertainment, tourism channels are still a vertical category.

Moreover, he has opened up a unique business model in the industry-most of the programs of the travel channel are also market-oriented, and the programs are actually recorded in Beijing instead of Hainan. For a long time, the tourism channel has been regarded as a unique scenery of China TV industry.

The construction of Hainan Free Trade Port is in full swing, conforming to the trend of the times. Hainan's most important publicity window tourism channel was renamed Hainan Satellite TV on 20 19, which further clarified the geographical attributes of Hainan Island.

In the new logo design, the most distinctive coconut tree in Hainan is also highlighted, which adopts the shape of a sailboat. In the official explanation, the hollowing out of this coconut tree also means that the river flows into the sea.

According to the interview, the renamed Hainan Satellite TV will not change its original features on a large scale, but will continue its original market-oriented operation, such as popular tourism brand programs such as Traveler and How Far is it.

These specially named TV stations have indeed brought a very distinctive temperament to their programs and helped them occupy a favorable differentiated position in many domestic TV satellite channels, but at the same time. They also face their own challenges.

Is the naming of provincial satellite TV important? Of course, it is important, but what is more important is internal management and core competitiveness. Do you think these special names are successful?