Traditional Culture Encyclopedia - Travel guide - Describe the symbol "Tourism" of "China Tourism Day"

Describe the symbol "Tourism" of "China Tourism Day"

The main creative modeling of the logo comes from the word "Lu" in Oracle Bone Inscriptions and the traditional seal cutting. The deformation of Oracle Bone Inscriptions's "Travel" and its square seal outline highlights the relationship between China's traditional culture and modern tourism development, injects more vivid cultural color into China Tourism Day, creates a new visual image while inheriting the essence of China's traditional culture, meets the growing aesthetic needs of modern people, and embodies the continuous progress of social civilization. The deformed word "brigade" vividly depicts a thriving tourist scene: a group of China tourists, guided by a banner, wander in an orderly and enthusiastic way in a wonderful journey. This has a strong figurative and symbolic significance, highlights the theme and core of China Tourism Day, guides and encourages people to actively participate in tourism, and embodies the appeal and influence of China Tourism Day. At the same time, the distorted word "brigade" in Oracle Bone Inscriptions implies the number "5. 19", which further emphasizes the date of "China Tourism Day" and makes it more deeply rooted in people's hearts.

The application of blue and green colors not only has bright colors and strong visual impact, but also makes the two main colors blend together naturally and harmoniously. Blue stands for the sky and green stands for nature, symbolizing the vitality and vigor of China's booming tourism industry, and the theme and concept of green, environmental protection, harmonious and civilized development advocated by China's tourism industry. At the same time, tourists walk in the blue sky and green space with the deformed character of "brigade", which also embodies the life realm of harmony between man and nature that China people have been pursuing since ancient times, and it is particularly precious today when we pay attention to environmental protection and harmony.

The bilingual comparison between China's traditional official script "China Tourism Day" and English Arial-style "China Tourism Day" not only highlights the traditional cultural connotation of China, but also highlights the international vision and modern development concept of China tourism.

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