Ctrip's Japanese and Korean websites are all online.

Recently, Ctrip.com officially launched Japanese and Korean websites, mainly targeting at Japanese and Koreans in China, providing hotel reservation service in China. The release of Ctrip's Japanese and Korean language website not only represents the progress of multilingual service breadth, but also represents that product sales will enter another high-speed growth blue ocean market, which is a significant step in Ctrip's development history.

According to the data released by the Policy and Regulation Department of the National Tourism Administration, in 20 1 1 year, there were 27 1 1 10,000 foreigners coming to China to stay and travel, of which16.65 million came from Asia, with Japan and South Korea accounting for 7.84 million, accounting for 470,000 in Asia. Faced with such a huge market gap, apart from Ctrip, there are no other domestic travel agencies to develop tourism products for this part of customers, which will bring huge market development opportunities for Ctrip.

It is reported that the Japanese version of Ctrip.com has been running for some time, and its websites are hotels.jp.ctrip.com and hotels.kr.ctrip.com, which is a major milestone after the English version. At present, the Japanese Korean website mainly provides hotel reservations, covering about 4,000 hotels from hotels to chain economy hotels all over the country, and the price is consistent with Ctrip. In addition, the website also provides telephone customer service, e-mail and online chat services.

Tang Lan, senior vice president of Ctrip, said that providing hotel reservation service for foreigners from Japan and South Korea is the first step. In the future, Ctrip will gradually provide air tickets, vacations and other commodities based on the concept of one-stop and all-round travel service providers. As long as it meets customer needs and investment benefits, it does not rule out the development of other foreign language versions. At present, Ctrip Chinese website not only provides air tickets, hotels and vacations, but also provides business travel, food ordering, high-speed train inquiry, group purchase and sales, destination exploration and other services.