What are the advantages of developing tourism in Huizhou?

Tourism is the leader of the tertiary industry and occupies a leading position in the service industry. It is a sunrise industry that will never be out of date. It has the advantages of good economic benefit, low resource consumption and less environmental pollution. As a new industry, tourism plays an increasingly important role in the social and economic development of Huicheng District.

First, the importance of developing tourism.

1. Developing tourism is an objective requirement for expanding domestic demand and promoting rapid economic development. As a sunrise industry, tourism conforms to the sustainable development of Scientific Outlook on Development, and has the characteristics of strong comprehensiveness, great relevance and obvious direct driving effect. According to the calculation of the World Tourism Organization, for every direct increase of 1 yuan in tourism, the income of related industries will indirectly increase by 4,633 yuan; For every 1 employee directly added to the tourism industry, the employment opportunities of five employees will be increased in related industries. In the current grim employment situation of the whole society, vigorously developing tourism is an inevitable choice to broaden employment channels in our region.

2. Developing tourism is a new economic growth point. According to the forecast of the World Tourism Organization, the international tourism consumption will grow at an average annual rate of 6.7%, which is twice the average annual growth rate of world wealth. By 2020, there will be 65.438+0.6 billion people traveling abroad every year in the world, and the total income of international tourism will reach 2 trillion US dollars. In 2004, the added value of the tertiary industry in Huicheng District accounted for 35.8% of the total GDP. Compared with other developed counties (districts) in the Pearl River Delta, the total amount and proportion of tertiary industry in Huicheng District are still low. For example, the proportion of Tianhe District in Guangzhou is 74.6%, and the proportions of Chancheng District, Shunde District and Nanhai District in Foshan are 36.3%, 40.8% and 38.7% respectively. It is necessary and urgent to promote the rapid growth of tourism, enlarge and strengthen the tertiary industry, and ensure that Huicheng District moves towards a more reasonable economic structure and a more advanced economic form.

3. Developing tourism can improve Huicheng's taste and city popularity. Tourism is a city's image ambassador and a shining city business card. The popularity of a place or a city is directly related to the development of tourism. Huicheng District vigorously develops tourism, enhances the popularity of Huicheng, a famous historical and cultural city, and shapes a vibrant and open city image through tourism, cultural exchange and opening up.

First, the characteristics of tourism development in Huicheng District

1, tourism consumption has fully promoted social consumption. In 2004, Huicheng District achieved a total retail sales of social consumer goods of 846,565,438+800,000 yuan, up 20.9% year-on-year, of which tourism consumption contributed a lot. According to preliminary statistics, the operating income of the accommodation industry in Huicheng District in 2004 totaled 463.39 million yuan, of which the operating income of tourist hotels reached 3.39165438+million yuan, accounting for 73.2% of the operating income of the entire accommodation industry. The room income of tourist hotels reached 129 1.8 million yuan, accounting for 76.5% of the room income of the whole accommodation industry, with 4,577 rooms and 8,327 beds respectively. The development of tourism has become a new force for the rapid growth of accommodation, catering, wholesale and retail in Huicheng District.

2. The main forms of tourism are sightseeing and leisure vacation. Leisure and holiday tours centered on the West Lake, with Egret Lake, Zhongzhou Tower, Ferris wheel and Dongjiang as the main lines, constitute the main tourist line of Huicheng District. Dongjiang Riverside Scenic Belt, Bailu Lake Tourist Resort, Tangquan Resort and Aipi Town Jin 'e Hot Spring Resort are the new highlights of Huicheng District. Agricultural eco-tourism with characteristics in Lu Lan, Aipi and hengli town in the north.

3. The combination of tourism development and local culture has a strong local cultural color. Huicheng District has a profound cultural heritage, and the combination of Hakka, Guangfu and Chaoshan cultures has formed unique cultural characteristics. Taking the annual Huizhou Food Carnival as an example, the food carnival is fully combined with Dongjiang food culture, fully displaying the city characteristics, further promoting Dongjiang food culture, enriching Huizhou tourism brands, stimulating the development of the tertiary industry, and expanding the visibility of Huicheng District and Huizhou City.

According to preliminary statistics, the second food carnival in 2005 attracted 130 enterprises to participate. Foreign exhibitors cover nearly 20 provinces (cities, districts) and 7 overseas catering enterprises in Korea, Japan, India and other countries, gathering more than 200 kinds of food, with more than 300,000 visitors and tourists at home and abroad. During the food carnival, all the major hotels in the city were full, and the tourist areas were crowded with people, which effectively promoted various elements such as eating, living, traveling, shopping and entertainment. Among the more than 30 booths in this exhibition/kloc-0, there are 70 open flame booths, 2 beer and beverage manufacturers, 39 daily necessities 10 and 39 packaged foods. The exhibition has a wide range of contents, including Chinese and foreign delicacies, food and daily necessities. The representative works of Dongjiang cuisine are displayed in the boutique food hall. According to preliminary statistics, 300,000 people attended the food carnival, which was more than double the number of 6,543.8+10,000 people in the first session. The direct sales of booths inside and outside the museum increased by more than 6.4 million yuan last year, and all exhibitors achieved good economic benefits. Exhibitors are of high grade and wide sources. Tian Yue Hotel, West Lake Hotel, Maikete Hotel, Golden Century Hotel, Huizhou Hotel, Hu Hai Hotel and other star-rated hotels all participate. During the food carnival, the huge flow of people strongly stimulated consumption and increased the rich income for hotels, tourist spots, travel agencies, restaurants, teahouses, shopping malls, cafes, taxis and other industries in our city. Food, shelter, transportation, shopping, entertainment and other related elements are popular, and the business volume has increased substantially. Take tourist hotels as an example. During the May 1 Golden Week, the average occupancy rate of major star-rated hotels exceeded 90%, and some hotels reached over 97%. Daily average direct sales of the exhibition hall 1 10,000 yuan.

3. Tourists are mainly domestic tourists. In 2003, Huicheng District received 86 1.5 million overnight visitors, including 40,600 international visitors, accounting for 3 1.7% and 67.3% of the city respectively. The number of overnight visitors in Huiyang, Huidong, Boluo, Longmen and Daya Bay accounted for 15.5%, 13.4%, 9.6%, 25.5% and 4.2% of the city respectively. Compared with other brother counties (districts) in the city, the number of overnight tourists in Huicheng District ranks first in the city and becomes an important window for opening to the outside world.

Second, problems in development.

1. Compared with other counties (districts) with more developed tourism in this city, the existing tourism landscape resources in Huicheng District are slightly inferior. Among the scenic spots in the city 1 1, there are 4 in Huidong, 2 in Longmen, 2 in Boluo, 2 in Daya Bay 1 and 2 in Huicheng District. Although the number of famous scenic spots is close to the average level of counties (districts) in the city, most of the tourist attractions in Huicheng District are concentrated in the urban area, which is both an advantage and a disadvantage. The advantage is that you can take advantage of the convenient traffic conditions in the urban area. The disadvantage is that most tourists prefer Yu Haibin resorts and hot springs, while the noisy urban cultural landscape is obviously less attractive to tourists.

2. The operating conditions of some scenic spots in urban areas are not optimistic. Due to the imperfect infrastructure and supporting facilities, the number of tourists in some old tourist attractions that used to be crowded has dropped sharply. For example, the Flying Goose Park in the urban area used to be crowded with tourists, but now it receives few tourists every day. From June 5438 to August this year, the ticket income of the park was only 5,000 yuan, which was not enough to support the daily management expenses of the park. The lack of ticket revenue makes the investment in infrastructure and supporting facilities even more unsustainable. Imperfect facilities lead to insufficient income for tourists and tickets.

3. The potential resource advantages have not been transformed into economic advantages, and the development of tourism resources has not been fully utilized. Huicheng District still has rich potential resources that can be developed into tourism resources that create economic benefits. Judging from the advantageous tourist attractions alone, Huicheng District's tourism resource endowment is really not dominant compared with other counties (districts). However, Huicheng District, as the location of Huifu, is a famous historical city with profound cultural heritage, which inherits many cultural characteristics such as Hakka, Guangfu and Chaoshan, and forms its own unique cultural characteristics. Dongpo, Dongjiang, crusade, verticality and other unique historical and cultural connotations can be developed into unique Huicheng tourism products and create immeasurable economic benefits.

Third, to create a boutique tourism Huicheng policy recommendations

1. Raise awareness and fully understand the significance of developing tourism. It is necessary to take the development of tourism as one of the key points in the development of the tertiary industry in Huicheng District, organically combine tourism development with resource development, build tourism on the basis of exploring characteristics, and provide characteristic tourism services different from other areas in combination with the present situation of tourism in Huicheng District. Fully tap the tourism landscape, realize economic, ecological and social benefits, and promote the rapid, healthy and sustainable development of tourism and tertiary industry.

2, highlight the key points, do a good job in planning and construction. It is necessary to incorporate tourism into urban development planning, adjust measures to local conditions, plan scientifically, and highlight characteristics. Combined with natural landscape, history and culture, leisure and sightseeing, the overall optimization and efficient utilization. To strengthen macro-control and guidance, governments at all levels and tourism management departments should make unified planning, unified management, unified guidance and unified coordination.

3. Increase investment in the development and utilization of tourism resources and give play to the leading advantages of the government. The development and utilization of tourism resources cannot rely solely on the government. Therefore, we must actively create a new tourism development model, form a development pattern of government-led, market-oriented and social support, broaden the sources of funds and ensure the diversification of investment sources for tourism development. Formulate preferential policies conducive to the development of tourism, attract private capital and foreign investment, do a good job in the innovation and reform of property rights system, management system and management mode in accordance with the requirements of establishing a modern enterprise system, enhance the development stamina and vitality of tourism, and make tourism the focus of the development of the tertiary industry in Huicheng District.

4. Focus on the unique Huicheng culture, strengthen publicity and packaging, and make Huicheng tourism market bigger and stronger. Cultural value, ecological value and other tourism advantages can not automatically produce benefits. Only through effective tourism marketing can they be transformed into tourism value and even economic benefits. "The smell of wine is also afraid of the deep alley." Therefore, while increasing the construction of tourism infrastructure, it is necessary to increase publicity, further improve the popularity and reputation of Huicheng cultural tourism, and intensify publicity and promotion in various ways to cultivate the tourism market, so that tourists can choose Huicheng District as an ideal tourist destination.

5. Strive to build an integrated sightseeing, leisure and holiday route with West Lake, Egret Lake, Zhongzhou Tower, Ferris wheel and Dongjiang River as the main line. The correct orientation of tourism in Huicheng District is to highlight the characteristics of Huizhou's "Four Easts" culture and Hakka culture. First, with the cultural stage as the carrier, promote Huizhou's "four east" culture and Hakka culture to tourists inside and outside the city to increase the attraction of the urban area; Second, by carrying forward Huicheng's long history and culture, we can create economic benefits and remain attractive forever.

6. Make full use of the historical opportunity of the leap-forward development of the commercial circulation industry in Huicheng District, improve the urban transportation facilities, attract foreign tourists to shop and spend, promote the export-oriented transformation of the domestic commercial circulation industry in Huicheng District, and create a "shopping paradise" in Huicheng District. The orientation of tourist shopping street and flavor food street should highlight the Hakka cultural characteristics of Huizhou from architectural style to business projects, focusing on Huicheng native products, folk handicrafts, cultural products, specialty foods and flavor snacks, and concurrently running some other specialty commodities and foods. First of all, we should enrich the market and make it convenient for tourists to shop and eat. Second, it is necessary to build shopping and Dongjiang food brands, and promote Huizhou tourism, culture and food products to the market through tourism shopping and flavor food street, so as to enhance visibility.

7. Vigorously develop sightseeing agriculture and eco-tourism agricultural belt according to the specific conditions of newly established towns and villages. Develop characteristic agricultural eco-tourism in Lu Lan, Aipi, Hengli and other towns, do a good job in tracking key tourism development projects such as Aipi Golden Goose Hot Spring Resort, and urge the projects to be put into use as soon as possible. Through the development of tourism in northern mountainous towns, the income level of people in mountainous towns can be improved and the imbalance of urban economic development can be balanced.