Shandong Women's College upgraded to undergraduate tourism management major?

Free consultation for fast registration of college-upgraded students: /xl/ A brief introduction to the tourism management major of Shandong Women's College has been published, which explains in detail the professional orientation, teaching staff, special training, curriculum system, teaching and research achievements, and employment direction. Details are as follows:

Brief introduction of tourism management major in Shandong Women's College

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1. Career introduction and orientation

In 20 19, it was approved as the first batch of provincial first-class undergraduate specialty construction sites, which is a reaffirmation of the development and construction of tourism management specialty in our school since it was approved as a provincial specialty in 2009 and recommended as a provincial dominant specialty in 20 16. Tourism College where tourism management major is located is a member of china tourism association Tourism Education Branch, vice president of Shandong Tourism Data Research Association, a member of Shandong Tourism Education Association, and a promotion base of Shandong Wenlv in Industry-University-Research.

The training mode of "basic theory+professional skills+comprehensive ability" has been established, and employment-oriented and teaching-centered, so as to cultivate high-quality applied talents with solid professional foundation, outstanding practical ability, innovative spirit, independent learning ability and gender awareness, and all-round development.

Second, the teaching staff.

By the end of 65438+ in February, 2023, there were * * professional teachers 18, master tutor 1 person, senior title teacher 10, and the doctoral rate was 61.1%. All teachers have master's degrees or above. It has the "Twelfth Five-Year" University Humanities and Social Sciences Research Base (Shandong Women's Human Resources Development and Management Research Base) and the provincial teaching team (Tourism Management Teaching Team); Experts from the "Hundred Talents Program" in Shandong Province 1 person, 2 experts from Jinan Tourism Think Tank, and experts from Shandong Tourism Poverty Alleviation 1 person.

Third, cultivate characteristics.

Implementing the cooperative education model in Industry-University-Research. Taking talent training as the main axis, improve the linkage platform and mechanism of government, schools, enterprises and industries, and realize the multiple functions of production, teaching, innovative research and development, and application services; Pay attention to the cultivation of civilized accomplishment and ability to know and do, adhere to the educational concept of ability orientation and paying equal attention to knowing and doing, build an application-oriented talent training system, strengthen innovation and entrepreneurship education, pay attention to practical teaching, cultivate high-quality application-oriented professionals who meet the needs of the industry, and start with the development and management direction of smart scenic spots to offer relevant courses to meet the needs of the industry.

Four: the curriculum system

It has core courses such as western economics, management, accounting, introduction to tourism, tourism destination management, tourism reception industry, tourism consumption behavior, tourism planning and development, tourism English, tourism e-commerce, research travel curriculum design, information management of smart travel agencies, tourism new media marketing, and tourism short video production. Relying on provincial first-class major (tourism management), provincial key discipline research base (cultural tourism research) and provincial training center (comprehensive quality laboratory training center for female college students), we will build a strong foundation, practice-oriented and high-capacity tourism curriculum system integrating photography, wine mixing, tea art, flower arrangement, etiquette and entrepreneurship.

Five: Teaching and scientific research achievements

At present, it has an advanced and perfect "Tourism Experimental Teaching Center" with 15 experimental (training) rooms, among which the intelligent tourism experimental platform, the training room of tourism management information system and the three-dimensional tour guide training room are all first-class in the province. There are more than 20 high-quality off-campus internship and employment bases, mainly including domestic well-known OTA enterprises, high-star hotels and tourism administrative agencies, such as the "World Architectural Miracle" Shanghai Shimao Intercontinental Sheshan Hotel, The Ritz-Carlton Beijing, Sofitel Beijing, Ctrip.com and other world-renowned enterprises; Paying attention to students' practical training, students of this major have made their mark in national competitions such as tour guide service competition, hotel skill competition, tea ceremony competition, innovation and entrepreneurship competition and challenge cup competition, and won the first, second and third prizes.

Since 20 15 years, teachers of this major have been awarded 1 item of national scientific research fund, 1 item of scientific research projects at or above provincial level and1item of educational reform. He has published more than 30 high-level academic papers at home and abroad, such as SCI, EI, CSSCI, CSCD and Chinese Core, and published 6 monographs, and won many scientific research awards at or above the provincial and ministerial levels.

Employment situation of intransitive verbs

The high-quality employment rate is over 95%, and the online promotion rate is 70%. It has been admitted to 985, 2 1 1 high-level universities such as Beijing Forestry University, Beijing Jiaotong University, Anhui University, Hainan University, Inner Mongolia University and South China Normal University. Engaged in operation, management, planning, consulting and service in tourism enterprises and institutions, tourism e-commerce platforms, government departments and related education and training institutions, such as Beijing civil servants, clerks in Selected Graduates, Hebei Province, Huangshan Armed Forces Department, managers of China Agricultural Bank, museum librarians, people's teachers, etc. A large number of outstanding representatives of tourism industry practitioners, such as online travel company managers, international tour leaders, international cruise flight attendants, 10,000 national tourism talents "gold tour guides", provincial gold tour guides, tourism big data analysts, market research specialists, research tutors, new media operation specialists, tourism customizers, and tourism experience analysts, have emerged and won numerous praises.

Introduction of Shandong Women's College: Tourism management has been announced. For more information about Shandong University, please pay attention to the Shandong University page.

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