Introduction of undergraduate major of Liaoning University of Science and Technology: Tourism Management Major?

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Introduction of undergraduate major of Liaoning University of Science and Technology: Tourism Management Major

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First, the goal of personnel training

This major is based on moral education and education, and features the development of smart tourism and digital tourism industry. It aims to cultivate all-round development of morality, intelligence, physique, beauty and labor, adapt to the needs of economic and social development, have a high sense of social responsibility and good professional quality, and master solid basic theories of modern tourism management, systematic professional knowledge, professional skills and innovative development skills of red tourism. Application-oriented professionals with humanistic quality, international vision, management ability, service consciousness, innovative and entrepreneurial spirit, practical ability and social responsibility, who can engage in tourism-related business, management, planning, planning, consulting, service and training and teaching.

Second, the main courses

Introduction to Tourism tells about tourism subject, tourism object, tourism media and their relationships, which can improve students' ability to analyze and solve practical tourism problems and lay a foundation for further study of various professional courses.

"Tourism Destination Management" tells the characteristics, development laws, management and other contents of tourism destinations, and can put forward solutions for destination operation management and development strategy.

Tourism reception industry describes the types, service management, customer relationship, service quality, information system, brand strategy and service management innovation of tourism reception industry, which can lay a foundation for students to engage in tourism reception industry in the future.

Tourism consumption behavior tells the basic theories of tourism consumption psychology, tourism service psychology and tourism enterprise management psychology, which can further enhance students' psychological reserve ability in practical work.

"Tourism Policies and Regulations" tells about the development and present situation of China's tourism-related laws and regulations, important tourism laws and regulations and other basic contents, laying a solid legal foundation for future work in the tourism industry.

Tourism Economics tells the relevant theoretical knowledge of tourism economics, which enables students to solve the problems existing in tourism practice and lays a solid theoretical and methodological foundation for students to better adapt to tourism management after graduation.

Tourism Planning and Development tells the basic theory, knowledge, content and methods of tourism planning and development, which plays an important role in cultivating students' innovative ability in tourism product development and the application ability of tourism planning in practice.

Three. Main employment directions and fields

Graduates can engage in tour guide, planning, tourism consultation, tourism marketing, complaint handling, travel agency management and so on. Can be engaged in tourism big data analysis, tourism planning, digital marketing, guest service, organization and management in various exhibition companies, tourism e-commerce companies, tourist attractions and tourism industry management departments. And they can also engage in service and management in high-star hotels.

Fourth, professional introduction

Tourism management major of Liaoning University of Science and Technology applied for the exam in February, 20 13, and was approved by Liaoning Provincial Department of Education, and national enrollment began in autumn, 20 13.

This major mainly cultivates high-quality applied talents in tourism management with modern information technology and profound regional cultural background to meet the needs of local tourism development.

This major was founded in 1993. 200 1 was rated as a pilot tourism major in Liaoning province, and in 2007, it was identified as one of the "three major" training majors in our school to adapt to local economic development. Over the past 26 years, I have accumulated rich experience in running schools for tourism majors, with complete teaching conditions and strong social influence. Especially in the six years since undergraduate enrollment, this major, based on the concept of actively serving the local tourism industry and the overall idea of running a school, has made great efforts to cultivate advanced applied talents in tourism, strengthened the characteristics of running a school, fully respected the teaching rules and students' personality in the teaching concept, and focused on strengthening the cultivation of students' practical application ability on the basis of professional theoretical teaching, with increasing social influence.

V characteristics of running a school

1, based on the fine tradition of serving local governments, vigorously promote cooperation with local governments.

In September of 20 16 and July of 20 17, the tourism management major successively signed the Industry-University-Research cooperation framework agreement with Nanfen District Government and Benxi County Government to establish an off-campus practical education base, and decided to carry out in-depth cooperation in regional development research and consultation, scientific research and achievement transformation, joint running of schools, personnel training and exchange, and the construction of science and technology platforms with distinctive advantages. The establishment of the training base further strengthens the cooperation between the government and enterprises, and embodies the purpose of serving the local and society. The training base will deliver more excellent tourism talents to Nanfen District and Benxi County, and make greater contributions to the development of tourism in Benxi.

2. Closely contact the tourism industry, adapt to the needs of tourism talents, and shape the characteristics of tourism specialty.

20 16 In March, the tourism management major of our school invited 12 experts from universities, enterprises and local governments to hold a seminar, and participated in the formulation of the application-oriented talents training programs for undergraduate tourism management majors at levels 20 16 and 20 17, and finally determined "3+ 1 7". The new scheme emphasizes student-centered, career-oriented and ability-oriented, and realizes the seamless connection between running a school and local economic development, specialty setting and industry demand, talent training objectives and industry demand, talent training specifications and job requirements, and curriculum content and professional standards.

3, cooperation * * * win-win, show professional characteristics in performing their duties.

① Relying on enterprises, establish a perfect practical teaching system to improve students' innovative and entrepreneurial ability.

The characteristics of cultivating applied talents in tourism management specialty are increasingly prominent. A "practical teaching system" for cultivating applied talents has been established and improved, and the employment rate of undergraduate graduates has reached more than 95% for two consecutive years. At present, tourism management majors include 3D comprehensive simulation training room for tour guides, simulation training room for tourist rooms, simulation training room for tourist restaurants, training room for tourist commodities and training room for smart travel agencies. At the same time, tourism enterprises and local governments have established more than 10 stable and high-level off-campus practice bases, among which 1 off-campus practice base for college students: Liaoning Institute of Science and Technology-Benxi Shuidong International Travel Service, funded by Liaoning Provincial Department of Education, is 300,000 yuan; There are two off-campus practical education bases for college students.

Innovation and entrepreneurship education is vivid. In 20 15, he won the second prize 1 and the third prize in Liaoning University Student Tour Guide Competition, and in 20 16, he won the first prize 1 and the second prize 1, and in 20 17, he won the second prize in Liaoning University Student Tour Guide Competition. At the same time, our school has held a school-level tour guide competition for many years, and students majoring in tourism management are among the best every year. Through the competition, students' practical ability has been greatly improved. In addition, teachers majoring in tourism management led students to participate in and complete 1 national innovation project, 1 provincial innovation project and a number of school-level innovation projects, which tempered students' innovative consciousness and entrepreneurial ability in the process of innovation and entrepreneurship, and greatly improved teachers' practical ability.

(2) Industry demand-oriented, research and development around key issues in the industry, and constantly enrich the characteristics of scientific research and application.

Give full play to the functions of talent source, information source and innovation source of tourism management specialty in our school and assume the responsibility of social service. Relying on the platform of Benxi Tourism Research Institute, which belongs to our tourism major, our tourism management major is closely integrated with Benxi Municipal Government and related tourism enterprises. Teachers serve the development of local tourism by undertaking related tourism research topics and promote teaching through scientific research. In the past two years, he has undertaken 18 research projects on tourism development in Benxi, provided nearly 10 political suggestions for Liaoning Province and Benxi City, and won 6 second prizes for writing papers of Benxi Municipal Government. Many of these achievements have been adopted by relevant departments of Benxi municipal government, providing intellectual support for the development of tourism in Benxi.

4. Join the school-enterprise alliance of Liaoning tourism service industry and strengthen communication and cooperation with other tourism enterprises in the province.

Relying on our College of Tourism Management as the vice-chairman unit, we joined the school-enterprise alliance of tourism service industry in Liaoning Province, which promoted the exchange and cooperation between our College of Tourism Management and other tourism colleges and enterprises in the province, promoted the close integration of our College of Tourism Management with tourism enterprises, research institutes and local governments, promoted the application-oriented transformation of our College of Tourism Management, and enhanced its ability to serve the local areas in a win-win interaction.

At present, our school is striving for a national model school for transformation and development. The tourism management major of the School of Management will seize the opportunity, gather strength, strengthen the cooperation between government and Industry-University-Research to educate people, continuously improve the quality of personnel training and teaching, strive to promote the integration and transformation of production and education, speed up the professional construction, train applied tourism talents and actively serve the local economic construction with the help of Benxi Tourism Research Institute and other scientific research platforms.

Sixth, the teaching staff.

After years of hard work, this major has initially established a team of teachers with reasonable overall structure, optimization, good development trend, combining old with new, full-time and part-time jobs. Full-time teachers 12, all of whom are "double-qualified" teachers. There are 3 professors, 3 associate professors and 6 lecturers. There are 9 people with master's degree or above, including doctor 1 person, and 2 people are studying for doctor. Among them, Liaoning province's "thousand" talents 1 person, "ten thousand" talents 1 person, Benxi city's natural science leaders 1 person, and Benxi city's young discipline leaders, four of whom were awarded excellent teachers and outstanding young teachers in our school.

All teachers have industry qualification certificates. Through cooperation with tourism enterprises, many teachers have entered tourism enterprises and participated in practical exercises, greatly improving their practical ability. At the same time, a number of experts from tourism enterprises and institutions have been hired to participate in the teaching, and now a double-qualified teacher team with reasonable academic structure, strong scientific research ability and high teaching level has been formed.

Attach importance to the international training of teachers, organize teachers to participate in the training with international hotel management concepts and educational methods such as "Wan Li Haocheng" project, and improve teachers' international vision and teaching level, methods and concepts.

Seven. Operating conditions

There are five on-campus laboratories for tourism management major, which are 3D guide training room, guest room training room, restaurant training room, tourism commodity training room and travel agency training room, covering an area of 692 square meters, with a total investment of 1.9 million yuan, where students can conduct most experimental operation training. There are more than 0/0 off-campus practice bases/kloc-(including one provincial university student practice base), and experienced theoretical staff are employed as practice instructors to ensure the quality of practice teaching and create opportunities for students to undergo exercise in the dynamic environment of tourism enterprise management.

Eight, innovation and entrepreneurship education

In teaching, we should increase the proportion of practice and pay attention to innovation and entrepreneurship education. Organize students to participate in various competitions and college students' innovation and entrepreneurship projects, and practice innovation and entrepreneurship. At present, students majoring in tourism management have participated in 4 national innovation projects, 6 provincial innovation projects and more than 20 school-level innovation projects.

Nine, talent demand and employment prospects

Tourism management has a clear direction and broad employment prospects. Mainly for foreign affairs agencies, tourism management agencies, travel agencies, tourist attractions and star-rated hotels and other enterprises and institutions to train qualified grassroots management talents.

Brief introduction of Liaoning University of Science and Technology: Tourism management major has been announced. For more information about Liaoning unified recruitment, please pay attention to the Liaoning unified recruitment page.

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