The total box office during the Spring Festival has exceeded 5.5 billion. Why are Spring Festival movies so popular?

The 2021 Spring Festival has ended. Looking at relevant data, the total box office of Spring Festival movies has exceeded 5.5 billion yuan. This may also be the most popular year for Spring Festival movies in history, so we analyze the following Why are Spring Festival movies so popular?

1. For this year’s Spring Festival movies, we have to mention “Detective Chinatown 3”, which was originally going to be released during the 2020 Spring Festival. As a result, it was not released during the Spring Festival due to the impact of the new coronavirus epidemic. This delay lasted a year. This film can definitely be released during the May Day holiday and the National Day Golden Week. But director Chen Sicheng's obsession is to release it during the Spring Festival. Maybe he is very optimistic about the popularity of the Spring Festival show. It is reported that he signed a betting agreement for this film. If the box office fails, he may suffer heavy financial losses. Since the release has been postponed, he still has to give it a try. Facts have proved that thanks to the continuous production selection and promotion by Chen Sicheng's team and the distributor, "Detective Chinatown 3" has gathered a lot of popularity three days before the Spring Festival holiday, and the theater schedule is also very strong.

2. Affected by this year’s COVID-19 epidemic, a large number of overseas travel groups have to spend their holidays at home. Among these people, there are also groups who respond to the country’s call to celebrate the New Year on the spot and celebrate the New Year at their workplace. A large number of people did not return to counties and villages to celebrate the New Year. This resulted in large cities not being evacuated during the Chinese New Year. It is not safe to travel outside during the Spring Festival holiday, or without the company of family members. The simplest way of leisure that directly leads to a large number of people is to go to the cinema to watch a movie for entertainment and relaxation.

3. There are also a wide range of movies released in theaters during the Spring Festival, allowing different groups to choose. In addition to the previously well-known "Detective Chinatown 3", there are also "Hello, Li Huanying", the first film directed by Jia Ling to commemorate her mother, and the film "The Crowd" starring Andy Lau and Xiao Yang, with Chen Kun and Zhou Xun participating "Samurai God" and the animated movie "Bear Bears" that children will see every year. There are many types of videos to choose from, which can meet the needs and appreciation levels of different people.

The Spring Festival has always been a time when movies are eager to be released, because the passenger flow brought by the Spring Festival is unmatched by other seasons. People have worked hard for a year and their pockets are bulging. The Chinese New Year is a good time to spend money freely. No one is still stingy with spending during the Spring Festival holiday. Therefore, no matter what film is released during the Spring Festival, it will achieve good box office results as long as it is scheduled to be released. The excitement of the public plays an important role. In addition, every film released during the Spring Festival this year is of very high quality, both in terms of scenes and content, and can make moviegoers laugh and cry. The reputation has gotten better, and naturally a lot of people came to watch the movie a few days after the holiday. Therefore, it is not surprising that the Spring Festival box office exceeded 5.5 billion and it was welcomed by the public.