What is ice and snow tourism?

Ice and snow tourism: belongs to the category of ecological tourism. As early as the 1999 Eco-Environmental Tourism Year, the types of eco-tourism launched at that time mainly included bird watching, wildlife tourism, bicycle tourism, rafting tourism, desert exploration, environmental protection, natural ecological inspection, ski tourism, mountaineering adventure, Shangri-La Ten categories of special products including exploration tours and ocean tours. In domestic and foreign research, the more common definition of ski tourism is: ski tourism is a mountain resort tourism product that relies on snow resources to integrate participation, interest and excitement (Du Qingzhen, 1999), and is a return to the past. Outdoor activities that are natural, challenge oneself, keep fit, relax and entertain, increase knowledge and cultivate one’s temperament (Zhang Decheng, 2002). Li Yi et al. (2000) believe that ski tourism is a high-level consumption activity that allows people to experience ice and snow culture through skiing and meet people's material and spiritual needs. It belongs to the categories of eco-tourism and forest tourism. Lvwei Chuangjing believes that ice and snow tourism is a general term for all forms of tourism activities that use ice and snow climate tourism resources as the main tourist attraction and experience the connotation of ice and snow culture. It is a highly participatory, experiential and stimulating tourism product.

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