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Model essay on 2020 marketing training report

Experiential training can strengthen our ability to the greatest extent, let us experience the work and gain insights from it. The following is a sample essay of 2020 Marketing Training Report compiled by me for your reference only. Welcome to read it.

2020 Marketing Training Report Model essay (1) It is necessary for our marketing major to exercise ourselves through training. In operation, according to past experience, if an enterprise wants to gain a foothold in the fierce market competition, it must first have a clear market positioning and a clear target market. According to the original data, in the three market segments, traditional families occupy the first place in the market, followed by fashionable families and corporate users.

In the first quarter, the original product xxx of xxx Company was geared to the mass market, and there was no market segment. In order to meet the needs of consumers, our company has specially launched a new brand bx, targeting fashionable families, with high product positioning and a price of xxx yuan, which belongs to high-end products. In order to improve the brand's popularity, advertising and channel support have been launched in an all-round way, and its business performance in the first quarter fully shows that it has achieved good results, and its market share has increased from 7% to 9%.

In the second quarter, due to decision-making mistakes, the company's overall profit declined. The reasons are as follows: First, the importance of product innovation is ignored and no new brand is launched; Second, blindly follow the market, reduce the original brand price, and bring unfavorable factors to the future development of enterprises; Third, the forecast is wrong and the prospect is too optimistic, which eventually leads to an increase in the number of warehouses and an increase in inventory costs; Fourthly, due to the sharp price reduction and rich profits of xxx company, there has been a price war in the market, but there is no doubt that this is not a long-term solution. As can be seen from the later performance of xxx company, the risk taken by this move can bring down a company!

In the third quarter, in order to save the overall downward trend of the company, our company developed a new brand-just choose me. This brand is positioned as a low-end product, positioned in traditional families and catering to consumer demand. The price of this brand is around xxx yuan. The launch of this brand, on the one hand, fills the market vacancy of our company in this market segment and opens up the market, on the other hand, it also meets the demand of consumers to "buy good goods cheaply" and conforms to the market development trend. The operating results of this quarter show that the market share of traditional families has increased, which in turn drives the growth of the company's total sales, sales revenue, stock price and total profit, showing an overall upward trend. It is also from this quarter that the company has been operating steadily and has been on the rise.

In the fourth quarter, our company developed a new product-XXX, which is a new brand specially built for enterprise users. In the market segment, the market share of traditional families has always been among the best, and it is also the most competitive market segment. There are many brands in this market segment, and the price war is fierce and intensified, which makes the company's profit in this market decline. Therefore, it is an accurate choice to transfer the target market in time, and the enterprise user market becomes the first choice. According to the survey, this market has broad market prospects and development space. So our company launched this brand. And vigorously promoted, personnel promotion in place, and finally achieved good results. The market share of enterprise users increased, accounting for more than 30% of the total market, which also increased the quarterly market share, stock price, sales revenue and net contribution. Of course, this is also related to the price reduction of other products in our company.

In the fifth quarter, according to the operating results of the first four quarters, it is found that the market response of xxx brand launched for traditional families is not ideal. Although the market competition is fierce, in order to gain profits in this market, a new brand XXX has been launched. In order to achieve good results and meet the needs of consumers to the greatest extent, great efforts have been made in product design. There is nothing wrong with this product, which promotes the increase of the company's sales and is also an important factor in the overall profit increase this quarter. Of course, the adjustment of brand prices has also improved the overall profit of the company. Although the expected purpose has been achieved, there are still shortcomings and mistakes.

In the sixth quarter, it was thoughtless, just blindly increasing market share, rather than proceeding from long-term interests. Through all-round and substantial price reduction, the sales volume increased, and the market share ranked first in the refrigerator market, but the company's total profit and stock price index declined.

Looking at the operating results in the sixth quarter, we have to admit that the price war has a great impact on the market. The price war caused by xxx company inevitably involves all the companies in the refrigerator market. Refrigerator prices are falling, and corporate profits are also falling with the evolution of the "war". This strategy is that xxx company occupied the position of market leader from the beginning, but with the increasingly fierce competition, the disadvantages of this strategy are becoming more and more obvious. Because the company was not fully prepared, it was finally dragged down by this strategy. This also shows that if an enterprise only relies on price reduction to make profits, but does not pay attention to the enhancement of its own strength and does not keep pace with the times, it will be eliminated by the times, and it will only be "coming in a hurry and going in a hurry." Therefore, in order to achieve long-term development, we must proceed from long-term interests and enhance our competitiveness, instead of blindly exchanging price wars for temporary interests. On the other hand, continuous innovation is an indispensable factor for the survival of enterprises, but in the process of innovation, we should pay attention to brand prominence and corporate image. Too many brands are not conducive to the establishment of corporate brand image, so it is necessary to carry out appropriate brand integration to improve brand awareness and reputation, which is also a deficiency in our company's operation.

2020 Marketing Training Report Model Text (II) This training is to further cultivate your professional level, interpersonal skills, teamwork spirit and ability to deal with others. Through the combination of theory and practice, as well as the communication between individuals and society, especially the practical work ability of observing, analyzing and solving problems, I hope to improve my practical ability and comprehensive quality, and help me integrate into society more smoothly and devote myself to my work in the future.

First, the purpose of training and research

Generally speaking, there is a big gap between the living environment of the school and the working environment of the society. Schools mainly focus on cultivating students' learning ability and professional skills, while society mainly focuses on the professional knowledge and business ability of employees. In order to meet the requirements of social survival, we should not only strengthen theoretical knowledge in the classroom, but also personally contact the society to participate in work practice and guide classroom learning through the understanding of social work. Actually understand the basic quality requirements of employees in general companies, so as to cultivate employees' adaptability, organizational ability, coordination ability and working ability to analyze and solve practical problems.

Practical training plays a very important role in helping fresh graduates to move from campus to society, and should be highly valued. Through practice, let yourself find out the gap between your own situation and the actual needs of society, supplement relevant knowledge in time during the later study period, and make full knowledge and ability preparations for job hunting and formal work, thus shortening the psychological adaptation period from campus to society.

Second, the training content

The content of the training is mainly to sell cosmetics and learn the company's corporate culture, sales skills, teamwork spirit and etiquette. By knowing our own products and comparing them with those of other companies, we can highlight the advantages of our products and the good reputation of our company, actively explore customer sources, sell products to customers, and try our best to sell a series of products to complete the tasks assigned by our company.

Third, the training report summary and experience

I had a two-week training in xx cosmetics store from XX to XX. During this period, my colleagues in the company gave me enthusiastic guidance and help, and I also humbly learned from them and applied what I had learned. While applying theory to practice, we also deeply understand the knowledge that we didn't understand thoroughly before. After these days of training, I also have a deeper understanding of the company, and I am initially familiar with the actual operation steps of the salesman. More importantly, this is my first step into society. Although only two weeks, but also let me see a lot of shortcomings, let me know that being born in society needs a lot of abilities that I can't learn in school.

First of all, briefly introduce my training unit: the company is located in xx District, xx City, and is a private sales company mainly selling cosmetics. Although its scale is small, with only 10 employees and only two outlets, it is a company that customers can trust and has always had a good reputation in the society. Our company always implements the quality policy of "customer satisfaction is our eternal pursuit". At present, the company directly represents products with a number of production manufacturers, and the quality inspection of incoming products is handled by special personnel. If defective products are found, they can all be returned to the manufacturer. The company always adheres to the "people-oriented" business principle: creating a relaxed environment for high-quality talents in scientific research and development, marketing and management; Pay attention to the cultivation of the professional quality of grass-roots employees, and carry out employee training for the purpose of "strengthening responsibility management and improving brand awareness". By effectively encouraging employees, give full play to their initiative, enthusiasm and creativity, so as to tap the potential of employees and better realize the fit between personal goals and enterprise goals. Company's main products or services: health care products; Cosmetics; Skin care products; Shampoo; Facial cleanser; Perfume; Toilet water; Lipstick, etc. The business philosophy of this company is: quality and service are the most important business, and customers come first. Due to good quality and service, the company has established a good business relationship.

Although I am a senior, I am still at a loss about the actual social work. After all, what I read in the book is only a concept, and I didn't teach you the specific operation. It's a rare exercise opportunity, and I want to do it well. During this time, I learned some trivial things, but I really realized the bitterness of my work. I feel that my professional knowledge in school is seriously insufficient and I can't adapt to the fierce work requirements. For those practical jobs, those of us who just came out with little work experience and didn't learn the professional courses well in school can't compare with those of the old hands at all, and sometimes we really feel at a loss. Although this is only a company selling cosmetics, during this training period, I devoted myself to my work from training, sorting out products to on-site marketing of products.

Training is a familiar and unfamiliar word to me, because I have experienced a lot of training in my ten years as a student, but this time it is so different. It will comprehensively test my abilities in all aspects: study, life, psychology, body, thought and so on. It is like a touchstone to test whether I can apply the theoretical knowledge I have learned to practice. It is related to whether I can succeed in this challenging society in the future, and it is also the key to building confidence, so my investment in it is also the same! The intense two-week training life is over, and I have gained a lot in these two months. It is necessary to sum up after the training.

The above is a summary of my training work. This is the first time that I officially stepped into the society, set foot on my job and started a completely different life from the past. Go to work at the specified time every day, and finish the work tasks on time during work seriously, and don't be hasty and perfunctory. We are shouldering civil responsibilities, so we should be careful in everything, otherwise we may pay a huge price for a small mistake at any time, which is beyond an apology and an apology letter.

2020 marketing training report model essay (3) As the saying goes, what you get on paper is very shallow, and you need to do it if you want to know it. Although we have studied the basic theoretical knowledge of marketing specialty for more than two years, we still don't know much about how an enterprise conducts marketing work and production.

I. Introduction

Through the organization of the school, I went to xxx Company, xxxx Material Supply Center and xxx Co., Ltd. for on-the-spot investigation and visit, and listened to the lectures and discussions of enterprise employees. I not only broadened my horizons, but also realized the role of marketing expertise in practical work.

Second, the training time and process

The time of this training is: 20xx year x month x day to 20xx year x month x day.

The process of this training is as follows: One day in 20xx, the school organized us to visit and study in xxx company. On xx, XX, XX, the school organized us to make a field trip to xxxx Material Supply Center and listen to the lecture given by Director X of the company. On xx, XX, the school organized us to visit xxx Co., Ltd.

Third, the training content

Through this training, I learned about the transportation system, operation, daily work and management of xxx company. Understand how raw materials of xxxx are supplied, purchased, stored and managed; Understand the company's chemical equipment for producing raw materials, the operation of producing raw materials, and the production line for making finished plastic woven bags. Through this field practice, I also learned how various marketing methods are applied to the production and operation of enterprises, and the marketing management characteristics of various enterprises.

Fourth, practical experience.

Although this training is only three days, I have gained a lot. The following points are my experience in this training.

(A) a deep understanding of xxxx

Although I have been studying in xx for more than three years, I really don't know much about xxxx. Usually, I just hear people say that xxxx is very powerful. Xxx was born with xxxx, and I didn't take the initiative to understand xxxx. However, after listening to the detailed explanation of Director X of xxxx Material Supply Center, I finally got a comprehensive and profound understanding of xx and xxxx. After listening to Director X's lecture, I not only have a deep understanding of the origin and history of xxxx, but also have a certain understanding of its products, characteristics and uses. After listening to Director X's lecture, I have a deep understanding of the importance of oil in a country. This internship gave me an opportunity to learn more about xxxx. I also took full advantage of this opportunity to learn the history and production process of xxxx.

(B) a deep understanding of the role and management of mechanization in production.

I usually live in the ivory tower of the school, and I seldom have the opportunity to go out for internship. Even if I go out to do odd jobs in winter and summer vacations, I do some manual work in labor-intensive factories. Before I went to practice, I really had no idea about the word production mechanization. Although we also know that the society is very developed now through the study of teaching materials, many productions have entered mechanized production, and coolies have gradually withdrawn from production. However, I can't deeply understand the role of mechanization in production without seeing it with my own eyes and experiencing it personally. When I came to xxx company, I saw the trains coming and going carrying all kinds of products, but I didn't see many workers directing operations at the scene. As soon as I walked into their information building, I saw several staff members performing various operations in front of a huge electronic screen. I realized that these operations were carried out systematically and had entered a semi-automatic state, and many workers were not needed to conduct command at the scene. The on-site staff did not direct the work, but learned through the system that the following machinery had failed and continued to repair. Then I came to xxx Co., Ltd., a woven bag factory with an annual output of xx million tons. I thought there would be many workers working in the workshop. However, as soon as I came to the workshop, I knew that my original idea was wrong. If a large workshop, rows of machinery orderly discharge, high-speed operation, only one or two workers at work. Looking at these high-speed machines, I finally understand how the 30 million tons of production capacity came from. Now production is mechanized, which is no longer traditional human labor. Mechanized production liberates labor productivity, greatly increases output, reduces production cost, ensures product quality, and provides a good guarantee for enterprise competition.

(three) familiar with their own products and competitors

During the internship, I listened to the lectures given by the factory directors of three enterprises, and found that they all have a * * * nature: they are very familiar with their products, especially their characteristics, uses, advantages and disadvantages. Not only that, they also know their competitors very well, such as their product characteristics, their output and their marketing strategies. The experience of the director and the factory director well confirms what the teacher has taught. When studying the basic theory of marketing, the teacher taught us that when selling our own products, we must be very familiar with the characteristics of the products in order to sell well; When selling products, we should publicize the advantages of products and attract customers' attention; When making marketing strategies, we should also pay attention to competitors' marketing strategies ... I think this is a combination of theory and practice. This is also what we often say: know yourself and know yourself, and fight every battle.

(4) Quality assurance in actual production.

When learning theoretical knowledge, we all know and often emphasize that only by ensuring quality can products be sold and consumer satisfaction be improved. However, we don't know how to ensure the quality in the production process. During this training, I learned that xxx Co., Ltd. did just that. First of all, introduce advanced production equipment to ensure quality. The production equipment of xxx Co., Ltd. is very advanced, which ensures the quality of their products. Secondly, establish a quality policy and hang a sign on the wall of the workshop. The content of the logo is the company's quality policy: quality-oriented, market-oriented, continuous improvement and customer satisfaction; Company's quality policy: target product qualification rate =98%, customer satisfaction rate =95%, employee training rate 100%, customer complaints and complaint handling rate 100%. In this way, every employee will always keep in mind the company's requirements for product quality and deepen the product quality requirements into the words and deeds of employees. Finally, designate a special person to be responsible for testing product quality. When we visited the workshop, we found that they would send one or two employees to test the quality of products, and regularly test the quality of products to ensure the quality and qualified rate of products.

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