What are the technical points of global tourism planning?

Point 1: Comprehensively judge the current situation of global tourism development.

First of all, based on the systematic analysis of the external development environment of the region, we should reorganize and evaluate the development factors and resources of the global tourism industry in the region, systematically study and evaluate the factors such as the regional socio-economic foundation and development environment, the development foundation of the tourism industry, the factors of industrial development ability and related constraints, and strive to comprehensively excavate, refine and integrate the regional tourism resources to further enhance the value of the developed tourism resources. Actively explore potential resources, integrate other high-value industrial resources, comprehensively sort out and analyze different types of resources in the whole region, re-evaluate, clarify the development orientation of core tourism products in the whole region, and build a pattern of efficient and coordinated development of resources in the whole region on this basis. The current situation evaluation mainly includes the following aspects:

1, the basic evaluation of global economic development, including the analysis and judgment of regional macroeconomic situation, overall trend of economic development, industrial structure, internal structure of service industry, investment structure of fixed assets, social consumption structure, balance of deposits and loans of financial institutions and other important factors.

2. Basic evaluation of global tourism development, including the number of tourists, tourism income, source structure and consumption.

Level and other basic tourism indicators, and make relevant horizontal and vertical comparisons; At the same time, the existing pattern of regional tourism industry development, the development of major scenic spots, the development of six elements of traditional industries and the degree of agglomeration are analyzed and judged.

3, the evaluation of global tourism resources, including the comprehensive situation of tourism resources, tourism resources, holiday resources,

Cultural resources and industrial resources focus on the systematic analysis and research of regional tourism resources, as well as the overall evaluation and judgment of regional tourism resources.

4, global tourism development support ability factor evaluation, including industrial support ability, transportation support ability,

Analysis of market expansion ability, policy support ability, land index support ability, cultural inheritance ability, infrastructure support ability and local operation management ability.

5. Evaluation of restrictive factors. Including the assessment of secondary geological disasters, the analysis of ecological protection restricting development,

Spatial analysis of industrial restrictions on tourism, spatial analysis of agricultural industry development, and overall evaluation of the suitability of construction conditions.

Point 2: Clarify the global tourism development strategy and industrial layout.

To construct global tourism, we must re-diagnose the development conditions from the two dimensions of global tourism and tourism destination on the basis of comprehensive study of the external development environment and internal development conditions of the region. On the one hand, we should make a qualitative evaluation according to the present situation, and compare the six characteristics of industry-wide participation, all-factor input, all-spatial integration, all-season activities, all-tourism experience and all-social benefits. On the other hand, it is necessary to systematically evaluate the evaluation criteria of international and domestic tourism destinations, determine the gap between regional global tourism and tourism destination construction in the form of quantitative scoring, and then clarify the key tasks of global tourism planning.

In order to determine the strategy and direction of global tourism development, we need to use SWOT analysis model to make strategic choices, and then deduce the overall strategy of regional tourism development. On this basis, determine the strategic positioning of regional tourism development, form the overall positioning of regional tourism industry, determine the development goals of tourism industry, formulate specific development strategies from five aspects: image building, regional agglomeration, functional reconstruction, product optimization and industrial structure adjustment, and create and form regional brand image, diversified product system, industrial system and three-time industrial integration. Combined with regional resource distribution characteristics, resource characteristics, industrial pattern and rural structure system, the global tourism function plate is defined to form a number of tourism industry clusters. By clarifying the spatial relationship between functional sectors, the proportion of industrial elements, the synergy and complementarity of functions, and the product system and spatial structure composition within each sector, the development of tourism industrial clusters will be guided.

Point three: according to the global tourism strategy, shape the core attractions and define the functional space division.

Combined with the industrial functional layout, the zoning layout planning is carried out, and the areas where public scenic spots gather (including nature reserves, scenic spots, national wetland parks, geological parks, world heritage sites, etc.), restricted development areas (ecologically fragile areas such as agricultural land, beaches, grasslands and woodlands) and optimized development areas (towns, villages, resorts and barren hills, slopes and woodlands with construction conditions) are divided into functional areas respectively. Focus on defining regional boundaries, defining land properties and conditions, analyzing regional spatial structure, determining regional key development space, and allocating tourism production factors. The content of each functional area focuses on how to build the core scenic spots in the region, how to integrate and guide new projects, how to upgrade existing projects, how to configure the regional tourism format, how to calculate the environmental carrying capacity, and how to support public service facilities.

Focus 4: Comprehensively improve the global tourism service system.

Service system planning is an important part of global tourism planning. Through global planning, we will build a regional tourism service system in a "multi-regulation" way, enhance the concept of "global tourism", coordinate, lead and integrate urban and rural planning, land use planning, village system planning, transportation planning and other special plans, and take tourism as the leading factor to carry out structural adjustment and resource allocation.

1. Focus on the systematic planning of regional accommodation, catering, shopping, entertainment, leisure, health care, recreation and tourism information systems, improve the regional tourism service system, and comprehensively build the regional outdoor sports system, self-driving system, greenway system and public service system.

2. Adjust the land use mode, land index distribution and land distribution order through the layout of global industrial factors.

3. Through the construction and promotion of the tourist corridor, combined with the global transportation planning, adjust the road structure, density and shape of the tourist corridor, and control and guide the environment, style, construction scale and shape on both sides along the corridor.

4. By controlling the land resources, environment, boundary and landscape sight of tourism construction projects, the guiding role of reasonable protection and moderate development of resources can be achieved.

5. Guide the planning through the construction of village and town system, package and build a number of villages and towns with tourism themes, and lead the landscape, differentiation and thematic development of famous towns and villages with global tourism characteristics.

Point 5: Focus on determining the short-term action plan.

Global tourism must combine the period, short-term and long-term of regional national economic and social development planning, and focus on determining the short-term implementation action plan and starting projects, so as to facilitate government decision-making, investment attraction and project implementation.