What are the procedures for the development and construction of tourism projects?

Studying the mode and process of tourism project development is to better grasp the core of the project from the beginning. According to the characteristics of tourism industry and the objective reality of project development and construction, Lv Wei Chuangjing divides the development and construction process of tourism projects into three stages (startup preparation stage, engineering construction stage and opening operation stage) and five stages (investment decision-making and contract signing stage, management structure and operation planning stage, startup preparation and government approval stage, capital operation and construction engineering stage and opening preparation and operation stage).

1. investment decision: in the process of investment decision, the most important thing is the evaluation of tourism resources and project development value. Before signing a contract with the holding party of tourism resources, investors can hire tourism investment experts to submit a pre-feasibility study report or an evaluation report on the investment value of tourism projects as a basis for decision-making.

2. Signing: Tourism project development generally involves scenic spots, nature reserves, key cultural relics protection units, forest parks, geological parks, and even world natural and cultural heritage. For these resources, there are non-industrial laws and regulations that are completely unsuitable for the development of market economy, which is very unfavorable to tourism investors. Tourism franchise is the core that investors must legally control, including ticket income right, project development investment right and core land purchase right. How to sign a contract requires the government to be responsible for the construction of supporting facilities (especially transportation, water and electricity, etc. ) requires experience and technology. When signing the contract, it is necessary to draw a red line to determine the development land and construction land of the project.

3. Architecture management: After the contract is signed, the development management team will be established immediately, and the management framework and system of development and operation will be established. Development management should include preliminary work, construction management and opening operation. Pre-work department: responsible for the preparation work before the project starts. Main work contents: entrust a tourism investment consulting company to conduct market research; Entrust a tourism product planning agency to plan products; Entrust the planning and design unit to plan and design the project; Prepare documents and report them to the relevant government departments for examination and approval, and invite investment from the society. Project Management Department: The project management department headed by the project manager is responsible for the construction preparation and management during the project construction to ensure that the project is completed according to the design requirements and contract requirements. Scenic spot management department: responsible for the marketing planning of the opening of the scenic spot, handling the opening procedures, implementing the personnel, finance and materials needed for the operation of the scenic spot, and improving the economic benefits and social influence of the scenic spot.

4. Product planning (project design) and project operation planning: project design is not tourism planning. The planning of project design and project development and operation mainly solves the problems of theme positioning, market positioning, recreation mode design, income mode, marketing mode, operation mode, profit estimation, investment staging and so on. Professional tourism project development consulting companies must be hired to provide the overall planning report and development and operation plan of tourism projects. In order to fully cooperate with the application for government bonds, government funds, bank financing, strategic investors and sub-project investors to attract investment, a feasibility study report on tourism project construction should be compiled.

5. Planning and design: After the product planning is completed, or at the same time, professional institutions are hired to prepare the overall planning of tourism development, or the regulatory detailed planning is directly prepared, which should include the constructive detailed planning of some areas that need to be started immediately. At the same time, landscape design and architectural design are carried out for the first phase of the project. The basic procedure of planning and design: survey, planning, design scheme, preliminary design and construction drawing design. New projects should be planned for tourism first and the planning conditions should be determined. Before entrusting professional institutions to carry out architectural design, they should obtain land planning permits from the planning authorities.

6. Promotion of government approval: It is very important to pass various government approvals. Among them, the National Development and Reform Commission initiated the project, approved the feasibility study report, reviewed the plan, initiated and applied for key municipal, provincial and national support projects, and applied for special support such as national debt projects, agricultural projects and tourism projects; Approved by the Planning Commission; Land planning approval; Bidding, auction, suspension and requisition of construction land; The performance of government commitments in the contract; Review the construction drawings; Construction preparation and construction approval. Very complicated.

7. Capital operation and investment attraction: The project construction funds can't rely entirely on the enterprise's own funds. It is necessary to actively carry out financing and attract investment, start projects with a small amount of seed money, and integrate projects into construction funds.

8. Construction preparation and construction: coordinate all parties headed by the project manager, supervise and control the progress and quality of the project, and ensure that the project is completed according to the design requirements and contract requirements. Tourism projects mainly include infrastructure construction, landscape construction, reception facilities construction and amusement project construction. After the completion of the project, the project legal person shall organize the acceptance work.

9. Opening operation: there is still a big gap between the completion of the project construction and the opening operation; Opening a business requires complete personnel and property, and a feasible marketing plan. A large number of service personnel, including tour guides (lecturers), technical maintenance, sanitation personnel, security guards, marketing personnel, etc. The scenic spot is required to be open, and a complete tourism identification system and tourism sanitation system (toilets, garbage bins, sewage treatment, etc.) are required. ), tourism security system, tour service system, tourist reception service system, etc. Many of them belong to software construction and can only be put into operation through management work such as rules, processes and training. Achieving immediate results is the focus of open marketing; The need to establish a marketing team is the foundation, dredge channels, launch brand promotion, carry out promotional activities and so on. Tourist attractions enter the formal operation stage within 1-3 months after opening. Tourist attractions that have been officially opened for more than one year may apply to the local tourism authorities for scenic spot rating.