Traditional Culture Encyclopedia - Travel guide - Teach the class how to introduce tourism promotion strategies
Teach the class how to introduce tourism promotion strategies
The steps of introduction are to introduce the topic, challenge the status quo, describe the course content, stimulate thinking and provide examples.
1. Introduce the topic: briefly introduce the importance and necessity of tourism promotion strategies, and improve students' interest in this topic.
2. Challenge the status quo: Discuss the existing tourism market situation and competitive environment, and draw out the need for tourism companies to carefully design promotion strategies for different consumers.
3. Describe the course content: Briefly introduce the tourism promotion strategies that will be covered in this lesson, such as social media marketing, e-commerce promotion, membership marketing, etc., and briefly describe the strengths and weaknesses of each strategy.
4. Stimulate thinking: Stimulate students' thinking by raising relevant questions, such as "Which promotion strategy do you like best?", "Which strategies do you think are more suitable for young people?" and so on.
5. Provide examples: Provide some specific cases of tourism companies to show how different tourism companies use different promotion strategies to attract customers, and guide students to understand the actual effects and application scenarios of different strategies.
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